In a survey we conducted with YouGov, four out of 10 young adults think the data about their online activities belongs to social media companies. As you probably know — it really doesn’t! Personal data belongs to whoever it is about.
From the moment you picked up your first phone or computer, big businesses have been collecting, hoarding and selling your personal data. But new laws mean that you finally have the legal right to take back control of your own data.
How many apps and web services have you used today? Whether you’re trying to get in shape, plan the perfect holiday, indulge in some retail therapy or simply catch up with friends, a convenient, digital helper is only a couple of clicks away.