# myGaru — full site content > Machine-readable full text of https://mygaru.com for AI systems. Curated summary: https://mygaru.com/llms.txt --- # myGaru — Making the Internet a Human-centric Place URL: https://mygaru.com/ Description: myGaru turns telecom-grade deterministic identity into a privacy-first digital economy for advertisers, publishers, governments and individuals. # Making the Internet a Human-centric Place ## We doing solutions for ### Telecom Telecom at core of privacy-first digital economy myGaru positions telecoms as pivotal players in next-gen digital infrastructure for sovereign data and advertising markets. ### Government Empowering digital sovereignty and growth myGaru empowers digital transformation towards a sovereign ecosystem by localising data, advertising and AI services within national borders. ### Individual The human-centric revolution of the Digital Era myGaru turns telecom-powered identity into a secure control point between people, their data and digital services. ### Advertiser Next-gen advertising on telecom-grade identity Telecom-driven ID and behavioural insights powering omnichannel advertising, bot-safe delivery and advanced attribution analytics. ### Retailer Telecom-powered growth for retailers myGaru turns fragmented online and offline signals into actionable retail data, securely connected to brands and media through telecom ID. ### Publisher Synergised telecom ID network for publisher growth Telecom-powered identity and data unlock premium yields, richer audience understanding and stronger lifetime value. Features ### Telecom-driven deterministic ID Omnichannel identity resolution across web, in-app, CTV/OTT, socials and retail media - Agnostic to emails, 3p cookies, and device IDs (incl. iOS) - Available in Prebid & Google Secure Signals - Lightning-fast <100ms response time ### Telecom-powered Customer Data Platform Unified 1st-party data backbone for ERP and CRM, enriched with telecom intelligence about user interactions - Real-time signals without email login, cookies, or device IDs - Event capture across owned websites and apps - Native ERP/CRM data integration ### Award-winning Data Clean Room Federated clean room with telecom-secured data activation across in-app, display, CTV/OTT, Meta, TikTok, and SMS. - Client-side on-premise data hosting - Granular per-usage billing & access control - Compatible with third-party DSPs ### Full-stack AdTech & Integration Suite Telecom signal-powered AdTech infrastructure (DSP, SSP), supporting integrations with 3rd-party DSPs - Omnichannel reach in app, display, socials, CTV & SMS - Telecom-powered measurement & attribution - Frequency cap & counter service with near-zero latency ### Digital Identity & Privacy Attorney Suite A comprehensive toolkit giving individuals control over privacy and digital experience - Identity module for telecom & gov apps - Sovereign consent framework across national ISPs - Legal service enforcing privacy rights 01/06 Partnerships ## Become one of us Be part of the transformation. Partner with myGaru and grow with the market that is taking shape. ### Traffic Providers Learn More ### Third-party DSPs Learn More ### Retail Media Learn More ### White Label Learn More ### Embedded Providers Learn More ### Growth Partners Learn More ### National Operator Learn More 01/06 Cases ## Granular Audience Analytics for Media Content Segmentation myGaru powered analytics solution, Nexinsight, enabled deep, cookie-free analysis of audience behaviour per content category for a leading publisher, unlocking new monetisation insights and improving traffic acquisition campaign performance. View Case Cases ## Tapping Telecom Data for Audience Accuracy Beyond Google Analytics Analytics solution, Nexinsight, revealed significant inaccuracies in Google Analytics’ gender split and enabled high-income audience segmentation for tailored offers, resulting in improved CTR for fashion e-commerce platform Kasta. View Case Cases ## From Cookie-Based to Telecom ID–Driven Data Monetisation Kyivstar transitioned data monetisation from a third-party cookie setup to a telecom-based identity infrastructure powered by myGaru, increasing addressable reach, enabling cross-channel activation and activating interoperability with other data vendors. View Case View All Cases Hello. Привіт. Hola. Ciao. 你好 ## Join our network to start growing --- # About Us — myGaru URL: https://mygaru.com/about/ Description: myGaru puts individuals in control of their digital lives, helping the digital economy evolve around trust, consent and protected data. Meet the cross-domain experts behind myGaru. # About Us About us Team For Press Our Mission myGaru puts individuals in control of their digital lives, helping the digital economy evolve around trust, consent and protected data. Legend ## The idea behind myGaru myGaru draws its name from Garuda, the mythological king of birds, guardian of balance and cosmic order, and a symbol of protection, freedom and strength. Reimagined for the digital age, Garuda becomes Garu, a personal protector that helps individuals keep control over their data and identity. Team ## Cross-domain experts team Built by people passionate about privacy, bringing together cross-domain expertise in digital identity, data infrastructure, cybersecurity and advertising technology. ### Vitalii Morozenko Founder and CEO A serial entrepreneur with experience in building, transforming, and exiting businesses across different market conditions. Founded and managed an oil & gas engineering company, evolving it from a regional distributor of international technology providers into an engineering-focused organisation and, subsequently, an EPC contractor delivering complex industrial projects. Has broad experience in business development and investment across engineering, real estate, and IT ventures. Focuses on decentralised, net-centric business models as a practical approach to creating sustainable value and long-term growth. LinkedIn Profile ### Yuriy Gorokhov Head of Ad Platform Ph.D. Technical sciences. Deputy Head of Programmatic Committee at IAB Ukraine, board member IAB Ukraine. More than a decade in developing adtech products in team leader and senior positions. Managing partner and CTO at Adtelligent, established in 2008, one of America’s fastest-growing private companies according to Deloitte’s Technology Fast 500TM 2022. The company’s core team evolved with the adtech market even earlier than oRTB was invented. Yuriy’s team provided industry-leading SaaS solutions (SSP, DSP, HBP, DAI for CTV, DooH). LinkedIn Profile ### Max Popov CTO Max has 18 years of experience in senior IT roles. As Head of CRM at PrivatBank, he led unified communication tools for 20 million clients. He later became CTO of Middleware Inc., the company behind Corezoid, where his team delivered digital process solutions for Western Union, Mastercard, PepsiCo, Piraeus Bank, Metro and Unilever. Max now co-owns 42flows.tech, a digital banking, FinTech and CRM solutions provider, and Chatbots.Studio, a strategic partner of Visa. LinkedIn Profile ### Volodymyr Litovka CIO Volodymyr has about 30 years of experience in IT science with a passion for research and development. Starting in the 90’s, he walked through most of the IT areas as an engineer, architect, consultant and business/product development. The most notable points in his career are as R&D Head at Golden Telecom (2000-2004), Network Architect at Cisco Systems (2004-2009), consulting services for broadband providers and governments (2009-2011), Business Development Manager at Cisco Systems (2011-2015), Cloud Services Development (2016-2019), Cloud Infrastructure support and optimisation for one of the US Top-3 telecom companies (2022-2023). LinkedIn Profile ### Eugene Pilyankevich Security advisor Advisor to Ukraine’s Ministry of Defence cybersecurity board and the UK government, with 15+ years in cybersecurity for mission-critical infrastructure, from power grids to core military systems. Co-founder of Cossack Labs, a UK-based data cybersecurity boutique, Eugene leads secure data processing products used by technology companies worldwide and builds the privacy layer of the myGaru platform. LinkedIn Profile ### Marc Dautlich Data Privacy advisor Marc Dautlich is an expert in data protection and cyber risk management. As a Partner in Bristows on Data protection, privacy & cyber, Marc has a strong focus on cross-border privacy compliance programs, machine learning, IoT, cloud applications. He advises on cybersecurity incidents, regulatory investigations, and disputes related to data breaches and privacy misuse. Marc has represented global advertising and data analytics companies in high-profile cases from ICO and also defended against GDPR breaches. LinkedIn Profile ## Transformation of the Internet with myGaru For Press Hello. Привіт. Hola. Ciao. 你好 ## Join our network to start growing --- # Advertiser — myGaru URL: https://mygaru.com/advertiser/ Description: Next-gen advertising on telecom-grade identity. Telecom-driven ID and behavioural insights powering omnichannel advertising, bot-safe delivery and advanced attribution analytics. Advertisers # Next-gen advertising on telecom-grade identity Telecom-driven ID and behavioural insights powering omnichannel advertising, bot-safe delivery and advanced attribution analytics. Advantages ## Retargeting & D2C without emails, cookies and device IDs ## Deep telecom-powered audience insights ## Omnichannel user journeys across web, app, OTT, DooH, socials, retail ## Closed-loop performance measurement far beyond clicks ## Better returns from undervalued traffic & fraud protection ## All in one solution to leverage telecom signals for growth Customer Data Platform 01/04 ### Customer Data Platform Build a unified data backbone by merging CRM data with telecom-powered web/app action capture Challenge Up to 95% of website visitors remain anonymous and cannot be identified by brands, limiting data collection for marketing purposes, according to NetcoreCloud’s analysis Solution The telecom-powered CDP operates without cookies, device IDs or emails, enabling the recovery of previously unidentifiable traffic and the capture of user actions across business digital properties. Challenge Fragmented legacy systems and siloed analytics continue to create interoperability challenges, limiting how quickly organisations can turn data into actionable insight, according to Deloitte Insights Solution A unified data backbone that connects to any CRM, unifying offline CRM data with online behaviour across digital properties captured with telecom signals. Challenge AI-powered growth depends on breaking down data silos, connecting customer data across functions and activating a trusted real-time customer view across channels, according to Accenture Solution With seamless integration into AI tools, the myGaru CDP lets businesses activate AI-powered business intelligence and customer communication across channels. Challenge Licensing fees for enterprise CDPs typically range from $200K to $1.5M per year, making them inaccessible to small and mid-sized businesses. Solution myGaru does not charge CDP licence fees. Businesses pay only when telecom signals, communication activation or vendor data are actually used to generate measurable outcomes. 01/06 Data Clean Room 02/04 ### Data Clean Room Understand your audience with telecom and retail data insights in a privacy-first federated clean room Challenge McKinsey warns that privacy regulation and platform changes are reducing access to third-party data and weakening visibility into behavioural and demographic insights. Solution The myGaru Data Clean Room connects businesses with accurate, interoperable data insights from telecom operators and other integrated data vendors. Challenge Most organisations still struggle to unify data that sits across multiple vendors, creating significant fragmentation that limits the value of advanced analytics, according to McKinsey & Company Solution The myGaru Clean Room uses telecom identity signals to merge siloed IDs into a unified workspace, making cross-vendor data usable through straightforward SQL-type queries. Challenge According to London Economics, businesses incur significant legal and regulatory costs, including extensive compliance time, when entering data-sharing partnerships. Solution With myGaru Data Clean Room as a centralised collaboration hub, a single myGaru compliance replaces bilateral legal work, opening scalable collaboration with every connected to myGaru data vendor. Challenge 57% of customer interactions now occur outside brand-owned channels, where unstructured touchpoints create fragmented experiences that brands often fail to consolidate into a cohesive user journey, according to a Salesforce report Solution The myGaru data clean room unites brands’ first-party data with anonymised retail-partners interaction and sales data, providing a unified view of the customer journey. Challenge “The cost of running data clean rooms is pricing smaller agencies, brands and publishers out of using the privacy-preserving technology. 62% of users spent a minimum of US$200,000 on the technology, while 23% spent upwards of US$500,000.” IAB Survey Summary Solution The myGaru Clean Room lets businesses connect for free, with no licence fees or required investment. When vendor data is used for analytics or targeting, myGaru charges the data vendors, not the businesses using the data. 01/06 ID & Demand Side Platform 03/04 ### ID & Demand Side Platform Deliver personalised communications using telecom identity across web, app, CTV, socials and RMNs Challenge "22% of Online Ad Spend is Wasted Due to Ad Fraud in 2023." Juniper Research Solution The telecom-powered myGaru ID delivers ads exclusively to verifiable individuals — mobile network subscribers and fixed-line broadband households. Challenge “Only 29 % of web traffic is available for targeted advertising via 3rd-party tracking.” NAB Pilot / Borrell Associates Solution Using telecom signals, myGaru recovers non-identifiable, underpriced traffic and turns it into enrichable inventory, helping brands lift marketing performance and ROI. Challenge Campaigns measured by Nielsen One Ads had an average frequency ranging from 1.01 to 48.06, showing the need for better frequency management to avoid under- or over-exposure. Solution myGaru’s telecom-powered ad serving provides deterministic frequency capping, ensuring precise control of impressions per person and avoiding wasted spend. Challenge "Offering a compelling omnichannel experience used to be the bleeding edge of retail. Now it’s a requirement for survival." McKinsey & Company Solution With telecom-grade ID, myGaru links web, apps, addressable TV, socials and various retail media into one integrated omnichannel journey. Challenge Salesforce reports that 71% of customers expect personalised offers, while 76% expect consistent interactions across departments. Solution With the myGaru ID, ads can be personalised using telecom, retail and other vendors’ data available through the myGaru Clean Room. 01/06 Attribution & Performance Measurement 04/04 ### Attribution & Performance Measurement Increase ad returns with telecom signals that attribute impressions to actual customer actions Challenge Disconnected customer journeys reduce marketing efficiency and make it difficult to attribute impact across channels, according to Accenture Solution With myGaru’s telecom signals, every ad delivery is linked to a deterministic dataset of real recipients, unlocking unmatched agnostic attribution and deeper analytics. Challenge "The biggest challenges to date have been a lack of common identifiers, a multitude of different measurement methodologies from streaming providers, CTV being a cookie-less environment, as well as cross media measurement to enable accurate reach and frequency reporting." IAB Europe Solution With telecom-powered ad delivery signals matched to CDP user-action signals, myGaru provides measurement far beyond clicks — delivering a full, deterministic performance loop. Challenge 41% of companies struggle to integrate clean-room outputs into their existing optimisation and analytics workflows, making accurate measurement difficult even when a DCR is in place, according to the Skai review report Solution As an end-to-end solution combining telecom ID with a data clean room, myGaru enables advertisers to use real-time retail sales data for precise campaign measurement and optimisation. Challenge "Measurement remains one of the biggest challenges in CTV, with the lack of a universal standard." IAB Europe Solution By unifying household and mobile IDs, myGaru solves the non-clickable nature of CTV ads by linking TV exposures to real purchases and mobile user actions, enabling true performance marketing in CTV. Challenge Retail network fragmentation remains a major hurdle, as the lack of cross-network measurement makes it extremely difficult for brands to compare ROI or evaluate performance across retail media platforms, according to eMarketer Solution myGaru ID enables cross-retail-media-network attribution and measurement, helping brands improve advertising efficiency while supporting the continued growth of retail media. Challenge A lack of consistent and granular measurement remains one of the biggest barriers to out-of-home investment, according to IAB / PwC OOH Advertising Report Solution Telecom geo-data in the myGaru Clean Room works seamlessly with the myGaru ID, enabling advertisers to choose OOH placements by real audience relevance and measure performance by linking offline ad exposure to digital user actions. 01/06 ## Maximise ad returns with telecom signals ### Retargeting Re-engage visitors across digital touchpoints using telecom signals without emails and cookies. ### Personalisation Understand your customers’ interests and build meaningful campaigns powered by telecom data. ### Frequency capping Avoid wasted spend on awareness campaigns by limiting ad exposure through telecom identity. ### Verification Verify ad delivery through telecom signals, where every ad impression is linked to a real subscriber, not a bot. ### Attribution Attribute ad exposure down to individual creatives using telecom signals, making every impression trackable. ### Measurement Measure ad returns using a closed loop of telecom signals, from ad exposure to website actions or retail sales. ## Equip your business for the AI era 01 ### AI-ready first-party data backbone A unified, de-duplicated telecom-enhanced first-party base that consolidates all fragmented data systems into one CDP. 02 ### Real-time decision intelligence A unified real-time database supplies AI with accurate context for confident strategic and operational decision-making. 03 ### Staying ahead of customer expectations By combining first-party data with telecom-level signals, myGaru enables AI to forecast trends and surface hidden behavioural patterns. 04 ### Predictive customer lifetime intelligence Telecom and digital behaviour signals enable AI to model churn risk, LTV and personalised retention opportunities. 05 ### Automated customer journeys With full journey visibility, AI triggers the right actions (reactivation, upsell or service workflows) at precisely the right moment. 06 ### Ad spend through a telecom feedback loop Telecom-verified response signals close the loop between ads and user behaviour, enabling precise optimisation of creatives and channel allocation. ## Plug & Play activation without CAPEX ### Use any myGaru-connected DSP Run campaigns through myGaru DSP or any integrated partner DSP — or connect your own with ease. ### Deploy clean room Install the client-side clean room on-premise or securely host it via myGaru integrated DSP facilities. ### Activate myGaru ID on your website and app Capture signals without logins or cookies — enabling precise campaign measurement and deep behavioural analytics. ### Collaborate with retailers through Clean Room Ask partner retailers to install the myGaru clean room and connect real-time segments of your product buyers — enabling full-funnel campaign measurement. Pay only ### for services you use Transparent transactional model — pay only for data, identity, and media-buying services consumed. Product ## See how it works ### Unified Data Backbone Unify your first-party data across CRM and ERP into a single interoperable hub via file upload, FTP, API or direct cloud sync, with support for real-time data ingestion. ### User Action Capture Activate myGaru ID across websites, apps or in-store via QR code to capture real-time user actions and build interoperable segments ready for collaboration and activation. ### Access Permissions Control how each data segment can be used by defining private access, selected partner sharing, or full network availability with clear, enforceable rules. ### Usage-Based Pricing Set transparent pricing per segment, defining fees for anonymised analytics usage and CPM-based pricing for display and video activation. ### Data Marketplace Discover anonymised insights from other data vendors, review usage pricing and assess audience relevance before activating or collaborating. ### Audience Intelligence Explore cohort-level audience overlaps using an intuitive, SQL-style interface designed for business users, without data engineering or specialist training. ### Analytics Analyse anonymised audience overlap with clear metrics on match rates, statistical confidence and data reliability to support informed decisions. ### Ad Manager (DSP) Activate audiences using persistent, telecom-grade identity with accurate delivery, resilient frequency capping and full readiness for a cookieless future. ### Attribution & Measurement Link telecom-verified ad exposure to real user behaviour across digital properties and offline environments through clean-room-connected retailers. ### Data Usage & Monetisation Track how your data is used and monetised through a financial dashboard showing revenue, usage volumes and performance across all partners. 01/06 Cases ## Measuring Ukraine’s Active Digital Audience Through Cross-Operator Collaboration myGaru collaborated with all three mobile operators in Ukraine, Kyivstar, Vodafone Ukraine and lifecell, to measure the country’s active digital audience through real telecom network activity. The study identified a twofold overstatement in Google-reported reachable audience estimates and established a telecom-verified denominator for reach, frequency capping and media budget allocation. View Case Cases ## Tapping Telecom Data for Audience Accuracy Beyond Google Analytics Analytics solution, Nexinsight, revealed significant inaccuracies in Google Analytics’ gender split and enabled high-income audience segmentation for tailored offers, resulting in improved CTR for fashion e-commerce platform Kasta. View Case Cases ## Cookie- and Email-free Traffic Enrichment for Programmatic Supply Facing market saturation and shrinking ad revenues, Bidmatic integrated with myGaru to enrich traffic from Safari and other cookie-restricted browsers. The telecom-based ID enabled post-cookie targeting, increased win rates against Google, and opened new monetisation paths for over 1,000 publishers. View Case View All Cases ## Frequently Asked Questions Can I use the system without installing the myGaru client software (data clean room)? Yes, you can. You may use myGaru for ad targeting based only on data activated by vendors, without linking or analysing your own audience. Full functionality is also available if a service partner (e.g. DSP, PSP, analytics provider) integrates with myGaru and hosts the client software on your behalf. Can I integrate my ERP/CRM system with myGaru? Yes. Digitalising ERP/CRM systems is one of the main use cases for myGaru. The platform enables deep integration with partners’ ERP/CRM systems, positioning the myGaru client software (data clean room) as the backbone of those systems. This allows you to activate built-in audience intelligence and activation, as well as performance measurement directly within your ERP environment. How is my client base protected from exposure when activating campaigns via a DSP? The risk of client base leakage to competitors due to insecure design in traditional DSPs is a well-known industry issue. This stems from the use of interoperable static IDs (such as emails, phone numbers, or cookies), which allow DSPs to cache client data and expose it to potential misuse. In myGaru, when an audience is connected for retargeting, a telecom-initialisation process replaces static identifiers (e.g., phone numbers) with internal ephemeral IDs. The system’s architecture also blends such requests before they reach telecom operators, ensuring businesses’ customer bases remain fully protected. Is myGaru compliant with GDPR and other national data protection laws? Yes. myGaru was designed to comply with GDPR and can be flexibly adapted to meet the regulatory requirements of any country where it operates. The platform enforces strong privacy safeguards, prevents data enrichments between participants, and provides citizens with two-layered control over their data. Can I enrich Google, Meta, TikTok traffic with data available within myGaru? Yes. The system is interoperable with the Google ecosystem, where myGaru ID is included in the Google Secure Signals list, creating a bridge between myGaru and Google traffic. It also enables advertisers to activate insights from the myGaru data clean room within Meta and TikTok inventory. Hello. Привіт. Hola. Ciao. 你好 ## Join our network to start growing --- # Cases — myGaru URL: https://mygaru.com/cases/ Description: How telecoms, retailers, publishers and advertisers grow with myGaru's telecom-grade identity — privacy-first data collaboration case studies. # Cases ## From Cookie-Based to Telecom ID–Driven Data Monetisation Kyivstar transitioned data monetisation from a third-party cookie setup to a telecom-based identity infrastructure powered by myGaru, increasing addressable reach, enabling cross-channel activation and activating interoperability with other data vendors. View Case ## Measuring Ukraine’s Active Digital Audience Through Cross-Operator Collaboration myGaru collaborated with all three mobile operators in Ukraine, Kyivstar, Vodafone Ukraine and lifecell, to measure the country’s active digital audience through real telecom network activity. The study identified a twofold overstatement in Google-reported reachable audience estimates and established a telecom-verified denominator for reach, frequency capping and media budget allocation. View Case ## Tapping Telecom Data for Audience Accuracy Beyond Google Analytics Analytics solution, Nexinsight, revealed significant inaccuracies in Google Analytics’ gender split and enabled high-income audience segmentation for tailored offers, resulting in improved CTR for fashion e-commerce platform Kasta. View Case ## Granular Audience Analytics for Media Content Segmentation myGaru powered analytics solution, Nexinsight, enabled deep, cookie-free analysis of audience behaviour per content category for a leading publisher, unlocking new monetisation insights and improving traffic acquisition campaign performance. View Case ## Emotion-Driven Targeting with Data-Enriched Segments Forbes Ukraine leveraged Wantent’s emotional AI and myGaru’s technology to launch creative campaigns precisely matched to audience segments built from anonymised telecom data, enabling emotion-driven personalisation and deterministic activation, without cookies and brand-side integrations with data vendors. View Case ## Cookie- and Email-free Traffic Enrichment for Programmatic Supply Facing market saturation and shrinking ad revenues, Bidmatic integrated with myGaru to enrich traffic from Safari and other cookie-restricted browsers. The telecom-based ID enabled post-cookie targeting, increased win rates against Google, and opened new monetisation paths for over 1,000 publishers. View Case ## Embedding Cookie-free Analytics and Advertising Services into a PSP Provider’s Platform The myGaru platform enabled payment solution provider Tranzzo to embed analytics and advertising services directly into its merchant interface, allowing clients to analyse and retarget users who completed purchases via Tranzzo’s payment form. View Case ## Unlocking Retail Receipt Intelligence for FMCG Campaigns Deep Loyalty connects banks and retailers to enable receipt-level analytics and customer profiling. By integrating with myGaru, the platform unlocked anonymised access to over 60 million monthly receipts — enabling FMCG brands to measure campaign performance, while opening up new revenue stream for retailers. View Case ## Seamless Telecom-Powered behaviour Analytics DeepLoyalty connects banks and retailers through anonymised purchase receipt delivery, where DeepLoyalty helps retailers to profile receipts without needs for customer authentication and loyalty cards. By integrating with myGaru, the platform enabled retail clients to activate high-precision telecom-powered audience analytics. View Case ## DSP driven by unified telecom-powered data signals Global Digital is a programmatic agency providing access to telecom-powered audiences for leading advertisers and agencies. By integrating myGaru, the company connected Ukraine’s three largest telecom networks into a single activation hub. This enabled streamlined, cookieless campaign activation across the national telecom infrastructure — with full privacy compliance. View Case ## Cross-retailer data collaboration without competitive risks Using myGaru, Global Digital created a single audience segment combining audiences from multiple retailers — with safeguards that prevent targeting any specific retailer’s customers. That created unique offering for Global Digital DSP as well as a new data monetisation stream without any direct integrations and investments from Global Digital. View Case ## Insight-Driven Media Planning for a High-Intent Shopping Audience Hotline is one of Ukraine’s top e-commerce comparison platforms, visited by millions of users each month. By integrating with Nexinsight and myGaru’s telecom-powered analytics, Hotline gained a deeper understanding of its user base — revealing a high-intent, high-income audience. The resulting segmentation empowered Hotline to prove audience quality to advertisers and refine internal analytics for stronger campaign performance. View Case ## Cookieless traffic enrichment for native ads platform MGID is a global native advertising platform serving over 32,000 publishers across multiple regions. By integrating myGaru’s telecom-powered ID solution, MGID enabled precise audience targeting on browsers with restricted third-party tracking. This allowed MGID to restore targeting across Safari and other restricted environments — boosting publisher monetisation. View Case ## Telecom-powered behaviour analytics for publishers Nexinsight is a Ukrainian analytics platform focused on audience analysis and ad campaign measurements. Through its partnership with myGaru, the company was able to collaborate with highly sensitive data vendors such as telecom and healthcare providers while maintaining strict privacy requirements. Through myGaru, Nexinsight enabled secure collaboration with telecom and healthcare vendors, combining sensitive data with internal insights to activate privacy-first analytics at scale. View Case ## Audience analytics upgrade through telecom-powered audience analytics TAVR Media, Ukraine’s largest national radio group, partnered with Nexinsight to deepen its understanding of online audiences and boost advertising efficiency. The project enhanced ad targeting accuracy and helped TAVR unlock actionable insights for both commercial and editorial teams. View Case ## Cookieless Retargeting and Audience Analytics driven payment Transactions data Tranzzo, a leading Ukrainian payment provider serving over 3,000 online merchants, partnered with myGaru to integrate anonymous post-purchase audience analytics directly into its merchant dashboard. The solution enabled cookie-free segmentation and telecom-powered retargeting — unlocking incremental value from every transaction. View Case ## Bridging TV and Mobile: Real-Time Attribution for CTV CTV advertising vendor Vidzone, thanks to its integration with myGaru, was able to link TV exposures with users’ exposures and actions on mobile devices, which increased the value of CTV impressions and opened access to performance ad budgets. View Case Hello. Привіт. Hola. Ciao. 你好 ## Join our network to start growing --- # Contacts — myGaru URL: https://mygaru.com/contacts/ Description: Get in touch with the myGaru team. Contacts # Let's talk Whether you're an operator, advertiser, publisher or partner — we'd love to hear from you. ## Get in touch Reach the team directly and we'll get back to you shortly. Email info@mygaru.com --- # Cookie Policy — myGaru URL: https://mygaru.com/cookie-policy/ Description: How cookies and similar technologies are used on mygaru.com. # Cookie Policy Last updated: 17 June 2026 This Cookie Policy explains how cookies and similar technologies are used on mygaru.com, the public website operated by myGaru OÜ (registered in Estonia, Harju maakond, Tallinn, Kesklinna linnaosa, Pärnu mnt 105, 11312). It applies to this website only. Two points of scope are important: The myGaru platform (the identity, data-collaboration and advertising services provided to businesses) is a separate environment. The contractual terms for the platform are set out in the Terms of Service , and the processing of personal data through the platform, and through myGaru's role as a registered advertising-technology vendor, is described in the myGaru Privacy Policy . Cookies and similar storage that myGaru sets in its capacity as a registered vendor under the IAB Europe Transparency and Consent Framework (TCF) operate in the advertising context on the digital properties of myGaru's partners and publishers. They are not set when you browse this website. Those technologies are declared in myGaru's TCF Device Storage Disclosures, published at https://mygaru.com/.well-known/deviceStorage.json , and are explained in the myGaru Privacy Policy . ## myGaru's approach to cookies on this website mygaru.com does not use cookies for analytics, advertising or tracking, and it does not profile its visitors. The website's own code sets no cookies and runs no analytics, tracking or advertising scripts. The only cookies that may appear when you use this website are strictly necessary (security and integrity) cookies set by the third-party infrastructure providers that host and protect the site. These are described below. Under the ePrivacy rules, strictly necessary cookies do not require consent, but myGaru discloses them here for transparency. ## Cookies present on this website Cookie Set by Category Purpose When it appears __cf_bm Cloudflare Strictly necessary Bot management and protection All pages _cfuvid Cloudflare Strictly necessary Security and rate-limiting All pages cf_clearance Cloudflare Turnstile Strictly necessary Completing the anti-bot check Pages that contain a form player_clearance Vimeo Strictly necessary Secure operation of the video player Only when an embedded video is played cf_clearance Vimeo Strictly necessary Secure operation of the video player Only when an embedded video is played _cf_bm Vimeo Strictly necessary Player bot protection Only when an embedded video is played _cfuvid Vimeo Strictly necessary Player security Only when an embedded video is played The Vimeo cookies appear only if you start playing an embedded video. The embedded players are configured with Do Not Track enabled, which disables Vimeo's tracking and viewing-analytics cookies. ## Information sent to third parties without cookies Some features of the website cause your browser to contact third-party providers, which receive technical connection data even where no cookie is set: - Cloudflare (hosting and security) processes your IP address and request data in order to deliver and protect the site. - Vimeo (embedded video): on pages that contain a video, loading the player causes your browser to send your IP address, browser information (User-Agent) and the address of the page to Vimeo, whether or not you press play. - The website's fonts are served by myGaru itself and are not loaded from a third party. ## Managing cookies Most browsers let you block or delete cookies through their settings. Because the cookies above are strictly necessary, blocking them may prevent parts of the website from working, including the contact form and embedded video. Guidance on managing cookies is available in your browser's help pages. ## Changes to this Cookie Policy myGaru may update this Cookie Policy from time to time. Any changes will be posted on this page with a revised "last updated" date. ## Contact Questions about this Cookie Policy can be sent to info@mygaru.com , or by post to myGaru OÜ, Harju maakond, Tallinn, Kesklinna linnaosa, Pärnu mnt 105, 11312, Estonia. --- # Documentation — myGaru URL: https://mygaru.com/documentation/ Description: The place to find myGaru technical and legal documents. Partners, integrators and customers can review and download integration guides, white-papers, policies and agreements. # Documentation For integrators ## Integration Documents Technical guides, legal documents and supporting materials for partners and integrators. ### myGaru ID web and app integration Step-by-step guide to integrating myGaru ID across web and mobile app environments. PDF Preview Download ### Signal capture (Data Stream API) How to capture and stream first-party signals to myGaru through the Data Stream API. PDF Preview Download ### myGaru ID in Google Secure Signals Configuring myGaru ID delivery through Google’s Secure Signals framework. PDF Preview Download ### myGaru ID Prebid Activation Guide Activating myGaru ID within Prebid header-bidding setups. PDF Preview Download ### DCR Client deployment guide Deploying the Data Clean Room (DCR) client within partner’s environment. PDF Preview Download ### Auditlog White-paper Technical white-paper on myGaru’s cryptographic audit log and verifiable transactions. PDF Preview Download Policies & agreements ## Legal Documents Policies, agreements and legal information for working with myGaru. ### Cookie Policy How myGaru uses cookies and similar technologies on its website. PDF Preview Download ### Privacy Policy How myGaru handles personal data across products and services within the myGaru platform. PDF Preview Download ### Terms of Service The terms governing access to and use of the myGaru platform. PDF Preview Download Hello. Привіт. Hola. Ciao. 你好 ## Join our network to start growing --- # For Press — myGaru URL: https://mygaru.com/for-press/ Description: Press resources for myGaru — the telecom-powered platform redefining personal data and identity. Press contact and brand assets. # For Press ## About myGaru myGaru is an award-winning telecom-powered identity and personal data platform. Founded in 2019, the company works with telecom operators, retailers, publishers and advertisers to enable secure, anonymised, cohort-based data collaboration. Built as deep-tech infrastructure for sovereign data ecosystems, myGaru helps retain data value within the local economy and fosters innovation by giving diverse businesses fair, privacy-safe access to data capabilities. ## Our story myGaru was founded in 2019 by Vitalii Morozenko, inspired by GDPR and the need for a more trusted digital data economy. Since then, the company has shaped its technology through continuous R&D and real market deployment, evolving from a pioneering data wallet into a telecom-centric deep-tech platform. A 2020 reboot brought together Ukraine's leading experts in network engineering, adtech, cybersecurity, cryptography and big data. Collaboration with Adtelligent, Cossack Labs, Chatbots.Studio and Globberry enabled self-funded development without external investors, preserving neutrality and independence from data-driven businesses. Nationwide deployment in Ukraine with leading telecoms and media groups has proven the model at country scale, validated by international brands and e-commerce leaders. ## Our Core Principles ### User-Centricity Unlike much of the digital economy, which is built on exploiting user attention for corporate growth, myGaru puts the individual first, ensuring that all technological breakthroughs serve real people ### Equidistance Exclusive access to personal data drives dominance and leads to monopolies. To enable a fair and balanced digital ecosystem, myGaru is built on the principle of equidistance, remaining unaffiliated with any data-driven business ### Transparency Trust is fundamental to digital evolution, and myGaru ensures it through cryptographic proof of every interaction with data, making each access, transaction and use transparent, verifiable and accountable across the data collaboration cycle. ### Net-Centric Design myGaru follows a decentralised, net-centric model that distributes operations and value creation across independent players. Acting as a trusted technological bridge, it empowers businesses to thrive in the data economy without direct access to personal data ## Press Releases Official announcements and statements from myGaru Press Release 21 May 2026 ### Nationwide cross-telecom identity and privacy-preserving data infrastructure becomes available in Ukraine A nationwide telecom identity infrastructure built on myGaru technology goes live in Ukraine, with integrations across the country's mobile operators, including Kyivstar, Vodafone Ukraine and lifecell. Read press release Contact us for press - press@mygaru.com Download logo and style kit Hello. Привіт. Hola. Ciao. 你好 ## Join our network to start growing --- # Government — myGaru URL: https://mygaru.com/government/ Description: Digital sovereignty and growth. myGaru empowers digital transformation towards a sovereign ecosystem by localising data, advertising and AI services within national borders. Governments # Digital Sovereignty and Growth myGaru empowers digital transformation towards a sovereign ecosystem by localising data, advertising and AI services within national borders. Advantages ## Protected citizen personal data ## Localisation of advertising & data markets ## Data environment to fuel innovations ## Data-driven efficient governance ## Sovereign AI assistants infrastructure ## Trust Framework uniting local businesses for shared growth Economy Growth 01/04 ### Economy Growth A national data infrastructure that localises the ads & data markets and drives greater efficiency across the economy. Challenge Digital advertising accounts for 0.5–1.6% of national GDP, yet the majority of this revenue is extracted by a handful of Big Tech platforms with dominant market power. Solution By using telecom networks as the basis for a national advertising ID, myGaru anchors digital advertising inside the national economy, redirecting value creation to domestic businesses. Challenge "Overall, these studies suggests that data access and sharing can help generate social and economic benefits worth between 0.1% and 1.5% of gross domestic product (GDP) in the case of public-sector data, and between 1% and 2.5% of GDP (in few studies up to 4% of GDP) when also including private-sector data." OECD Solution As an independent data intermediary, myGaru provides a federated national data infrastructure where telecom, retail and other domestic datasets interoperate with transparent vendor-level compensation for each authorised use. Challenge The absence of a unified identity standard has created deep silos between national data vendors. Although ID is essential for utilising data, incompatible identifiers prevent sectors from working together and block the development of a truly national data economy. Solution myGaru unifies fragmented national datasets by using telecom-verified identity signals to resolve silos and enable secure, cross-sector data collaboration within a single trust framework. Challenge The use of static identifiers such as emails or phone numbers exposes businesses to uncontrolled downstream data reuse, creating unacceptable risks that deter them from participating in data collaborations. Solution myGaru uses session-based identity embedded into national internet service provider networks, with per-use decryption and a cryptographic audit trail that makes data interactions transparent, verifiable and accountable. Challenge The high cost and operational burden of developing first-party data capacity reinforce structural inequality, enabling large firms to dominate data value chains while SMEs are locked out of innovation and dependent on overpriced Big Tech monopolies. Solution myGaru gives SMEs access to national first-party data tools through existing B2B vendor workflows, combining low-barrier entry with fast distribution to smaller businesses and helping them compete in the data era with less dependence on Big Tech monopolies. Challenge Complex privacy requirements and bespoke legal agreements for each data partnership create structural barriers that deter companies from collaborating, even when doing so would generate clear economic and operational value. Solution myGaru provides a unified compliance and integration framework: once a business completes a single onboarding, it can collaborate securely with all connected data partners without repeated bilateral legal processes. 01/06 National Security 02/04 ### National Security A telecom-grade identity that eliminates high-risk identifiers and strengthens the security of the national digital space. Challenge Cross-border data transfers are increasingly restricted worldwide, yet enforcement remains constrained by a structural dependency: domestic businesses rely on foreign Big Tech platforms to understand and reach customers, while media owners rely on them to monetise audiences. Solution myGaru provides locally governed data infrastructure that enables local data activation across Facebook, Instagram, TikTok and YouTube without cross-border data movement, helping governments enforce data localisation restrictions without disrupting business workflows. Challenge The ad market relies on static identifiers (emails, cookies, device IDs, phone numbers) that, by design, prevent control over downstream data reuse, exposing national data flows to unchecked foreign exploitation. Solution myGaru links telecom infrastructure with the adtech ecosystem to establish a nation-wide, session-based identity standard that enforces controlled data use and introduces decentralised identity, giving each citizen multiple securely authorised IDs per business. Challenge Existing cookie consent pop-up mechanisms allow foreign companies and intelligence services to harvest citizens’ data without meaningful limits, exposing the nation to espionage and influence operations. Solution A national telecom-verified identity layer, connected via myGaru to the adtech ecosystem, provides the foundation for a sovereign consent framework that stops uncontrolled data flows to foreign actors. Challenge National media are steadily losing popularity to foreign platforms, which enjoy structural advantages in personalisation, audience understanding and monetisation capacity, limiting local publishers’ ability to retain users and fund higher-quality services. Solution myGaru links telecom and other national data sources directly to domestic media, enabling publishers to better understand and retain their audiences while creating the conditions for higher advertising revenues per visitor. Challenge "Cybercriminals can use access credentials for email, social media and financial services for various cyber-attacks, online fraud schemes and to steal funds." Europol Solution By introducing a nationwide telecom-verified identity natively integrated into a federated data infrastructure, myGaru creates a superior mechanism for preventing fraud and online scams across the national digital environment. 01/06 Efficient Governance 03/04 ### Efficient Governance A unified national data framework enables evidence-based decisions, real-time oversight and high-precision public communication. Challenge "The most significant constraints cited by respondents include privacy and security concerns (62%), lack of strategic alignment (51%), inadequate infrastructure (45%), weak business cases with unclear returns (41%), and ethical considerations (42%)." EY Solution myGaru unlocks real-time behavioural and economic intelligence for governments, enabling data-driven policymaking while removing the integration, cost and compliance burdens typically associated with multi-party data collaboration. Challenge "Children and adolescents are still regularly exposed to digital marketing of many unhealthy products. Such products include alcoholic drinks, foods high in saturated fat, salt and free sugars (‎HFSS foods)‎, and tobacco, including new products such as electronic cigarettes (‎e-cigarettes)‎ and other types of electronic nicotine-delivery systems." WHO Solution Telecom-verified identity integrated into adtech enables effective governance of digital marketing, preventing exposure for children and other vulnerable groups while providing a transparent, easy-to-implement mechanism for all market participants. Challenge Governments face unprecedented challenges in public communication as information ecosystems become more fragmented, digitalised and vulnerable to manipulation, according to OECD report Solution myGaru overcomes digital fragmentation, giving government a unified, telecom-driven mechanism for high-precision public communication. 01/06 Sovereign AI 04/04 ### Sovereign AI A sovereign data foundation empowers the country to build safe, nationally governed AI and secure long-term digital competitiveness. Challenge "As the availability of large and high-quality data is an essential component of developing AI, the Commission will propose a Data Union Strategy to improve and facilitate secure private and public data sharing, as well as accelerate the development of new systems or applications." European Commission Solution myGaru creates a trusted, interoperable data environment that brings together telecom, retail and financial signals, ensuring nationwide access to high-quality data essential for national competitiveness in the AI era. Challenge "Data readiness has become one of the largest barriers to enterprise AI adoption." IBM Solution myGaru-enabled data backbone allows businesses to unify fragmented datasets into a coherent, AI-ready foundation — without the cost burdens of conventional enterprise solutions. Challenge AI-driven recommendation and assistant systems risk reinforcing the gatekeeper power of large platforms, allowing them to steer consumer choice and restrict market contestability, according to EU Solution myGaru enables telecom-verified AI assistants accessible across all local publishers, ensuring personalised, context-aware distribution within an open market model where no single platform controls access. Challenge "One major risk of large government purchases of AI compute is capacity being underutilized, for the purchase rise far exceeding current real demand for AI compute." The Dais Solution By preparing businesses with a unified data infrastructure for AI-enabled B2B services and powering national AI assistants across consumer channels, myGaru creates the conditions for scalable use cases that drive sustained demand for sovereign AI capacity. 01/06 “Specialised data intermediaries that are independent from both data holders and data users can have a facilitating role in the emergence of new data-driven ecosystems independent from any player with a significant degree of market power.” European Commission ## myGaru sets the highest standard of neutrality 01 ### No affiliation with telecom operators If an identity solution were owned by a single telecom, others would not join and cross-operator scale would fail; neutrality is essential for a truly national framework. 02 ### No affiliation with media assets Owning media assets while operating a monetisation framework creates conflicts seen in Big Tech; neutrality ensures fair value distribution and empowers all domestic publishers. 03 ### No affiliation with retailers or e-commerce Retail or e-commerce control can deter competitors from joining a shared data network over concerns about access to customer data; neutrality enables wider adoption across retailers. 04 ### No affiliation with data-using services Affiliation with data-using or data-generating services would incentivise favouring certain players; neutrality removes the risk of market capture through privileged data access. 05 ### No affiliation with corporate groups Foreign international groups’ influence could steer national data towards external priorities and acquisitions; neutrality protects competition and prevents the displacement of local players. 06 ### No affiliation with AI providers If tied to a single LLM provider, the national data framework would face structural bias and stifle innovation; neutrality keeps the field open and ensures access to top-performing models. ## National AI infrastructure bridging compute, orchestration and adoption ### Data Foundation More actionable domestic business data for AI adoption. ### Interoperable Identity Reliable cross-business matching with built-in privacy protection. ### Trusted Execution Governed delivery of AI-driven actions across connected parties. ### Secure Infrastructure Telecom-grade security and auditability for system-level confidence. ### Governance Layer Common rules for coordinated use, orchestration and accountability. ### Network-led rollout Accelerated AI adoption through existing local business networks. ## How to build thriving digital sovereignty? ### Activate national telecoms Integrate national telecoms into the myGaru framework to unlock the national data and advertising ecosystem ### Govern with data insights Use myGaru to monitor real-time societal response to policy and guide decision-making with data-driven confidence ### Enforce ad restrictions Guarantee compliance for restricted ads via telecom-centric delivery — keeping children safe and ad budgets national ### Establish national consent Use myGaru tech to power a telecom-led consent system that protects citizens’ privacy and enables government control Align ### AI with society Select LLMs that reflect national culture and values to power local myGaru-driven AI assistants and other citizen-facing AI services Cases ## Tapping Telecom Data for Audience Accuracy Beyond Google Analytics Analytics solution, Nexinsight, revealed significant inaccuracies in Google Analytics’ gender split and enabled high-income audience segmentation for tailored offers, resulting in improved CTR for fashion e-commerce platform Kasta. View Case Cases ## From Cookie-Based to Telecom ID–Driven Data Monetisation Kyivstar transitioned data monetisation from a third-party cookie setup to a telecom-based identity infrastructure powered by myGaru, increasing addressable reach, enabling cross-channel activation and activating interoperability with other data vendors. View Case View All Cases ## Frequently Asked Questions How much does a government need to invest in infrastructure to launch myGaru? myGaru requires no capital investment from the government. The platform runs on a federated model, where businesses deploy their own instance of myGaru software, while identity resolution operates via integrated with myGaru national telecom infrastructure. Where is myGaru’s cloud infrastructure located? myGaru cloud is hosted within each country where the platform operates. It is specifically designed to prevent any cross-border data transfers — even during cohort-based processing between collaborating businesses using myGaru’s cloud-side software. What is myGaru’s business model? myGaru’s model is based on success-based fees from transactions within the platform, with no upfront investment required. For example, businesses that monetise their data charged a commission from actual data earnings, while advertising services pay an identity resolution fee per use — transferred to telecoms after deduction of myGarup-relate technical commission. Who is behind myGaru and how is operational transparency ensured? myGaru has intentionally avoided investment from VCs and multinational corporations to remain fully independent and offer governments a neutral product designed to support an equidistant, diverse data ecosystem. For added transparency, each country includes a local public board made up of nationally trusted figures who provide ongoing oversight of platform operations. How is AI safety ensured in myGaru’s citizen-facing AI assistant? myGaru follows a decentralised operational model adapted to local cultural and regulatory contexts. In each market, the large language models (LLMs) used are selected by local stakeholders — including telecom operators and government bodies — to ensure trust, safety, and alignment with national interests. Is myGaru compliant with GDPR and other national data protection laws? Yes. myGaru was designed to comply with GDPR and can be flexibly adapted to meet the regulatory requirements of any country where it operates. The platform enforces strong privacy safeguards, prevents data enrichments between participants, and provides citizens with two-layered control over their data. Hello. Привіт. Hola. Ciao. 你好 ## Join our network to start growing --- # Individuals — myGaru URL: https://mygaru.com/individual/ Description: myGaru turns telecom-powered identity into a secure control point between people, their data and digital services. Individuals # The human-centric revolution of the digital era myGaru turns telecom-powered identity into a secure control point between people, their data and digital services. ## Online privacy & anonymity Your telecom as your privacy shield online Online identity Traditional Web ### Real-world identity Emails, phone numbers and cookies make it easy to link your online activity directly to you in real life. myGaru-powered Web ### Anonymised by Telecom Your telecom hides who you are before anything else happens, so even myGaru cannot identify you in real life. Digital footprint Traditional Web ### Endless tracking Static IDs allow anyone to track your online behaviour and build a detailed profile about you. myGaru-powered Web ### No digital footprint Each time you go online, you get a new ID that only works in that moment. Even if attackers get it, it is useless for tracking you. Data exposure Traditional Web ### Data exposure Your information is copied between hidden businesses you never see or approve, creating endless data exposure. myGaru-powered Web ### Blocked data-sharing myGaru creates a different ID for each online service you use, preventing companies from sharing or combining your data. Personal privacy Traditional Web ### Data lookup Your email or phone number is a key that unlocks information about your behaviour, location and other sensitive data. myGaru-powered Web ### Group insights only Businesses can only work with groups of people who share common traits, so no one can look up or analyse you as an individual. Privacy rights Traditional Web ### Hidden companies Your data is handled by many hidden companies you never see, so your privacy rights are rarely respected. myGaru-powered Web ### Privacy rights enforcement myGaru leverages your privacy rights for you, forcing hidden companies to delete your data and stop misusing it. 01/06 ## Consistent personalisation Enjoy seamless personalisation wherever you go online Service personalisation Traditional Web ### Fragmented experience Online services know only small pieces about your preferences, so content never feels truly personalised. myGaru-powered Web ### Endless personalisation Your telecom-based identity enables seamless content personalisation that stays ahead of your expectations. Advertising Traditional Web ### Ad frustration You often see ads that have nothing to do with your interests, which makes online advertising frustrating. myGaru-powered Web ### Ads that help Advertising becomes genuinely relevant and starts helping you with timely and useful offers, without invading your privacy. Data portability Traditional Web ### Locked in You stay with one service because it knows you, making it hard to leave even when better options exist. myGaru-powered Web ### Data portability Your telecom helps you move your preferences between services, giving you real freedom of choice online. AI monopoly Traditional Web ### AI lock-in You get used to one AI assistant that knows a lot about you, making it hard to switch without starting from scratch. myGaru-powered Web ### AI freedom Your AI context is securely stored by your telecom, allowing you to switch between AI services without losing personalisation. 01/06 ## You in control You decide how digital works for you Data deletion Traditional Web ### Deletion illusion Even after deletion, data tied to your email or phone number can still exist and be used. myGaru-powered Web ### Deletion enforced centrally Session-based IDs let myGaru enforce your data deletion instructions centrally, beyond the control of businesses. Behaviour profile control Traditional Web ### No control Because the same static ID follows you everywhere, your profile is created by tracking, not by your choices. myGaru-powered Web ### Explicit control You define your profile yourself, and session-based IDs ensure your decisions are applied across services and ads. Ads Traditional Web ### Passive role in shaping desires You are placed in a passive role where ads constantly influence what you want and how you act. myGaru-powered Web ### You decide what you want You have unified control to set your priorities and goals, so advertising adapts to what matters to you. Consent control Traditional Web ### Intrusive cookie pop-ups You are repeatedly forced to accept intrusive cookie pop-ups, often leaving you with no real choice but to allow data collection. myGaru-powered Web ### Unified consent control You manage your consent once through your telecom, without repeated cookie pop-ups across websites. AI control Traditional Web ### AI is out of control AI evolves faster than people can follow, while its influence on your behaviour keeps growing beyond your control. myGaru-powered Web ### Human-centric AI Your telecom keeps AI aligned with your goals, ensuring a lasting influence on how it works around your priorities. 01/06 ## Kids Care Parental controls to protect children online 01 ### Ad protection Keep your child protected from harmful advertising directly at the internet connection level. 02 ### Shaping priorities Set clear priorities for what kind of offers and content your child is exposed to. 03 ### Child privacy Protect your child from data collection and online tracking, reducing exposure to digital crime. 04 ### Parent-guided AI You set the goals for how AI interacts with your child, so it supports well-being, not engagement or corporate goals. ## Digital avatar Shape your behavioural profile and influence how advertisers and digital services see you online. 01/05 ## Frequently Asked Questions Where is my data stored within myGaru? myGaru does not control or store user data. It is software used by businesses to store and privacy-centrically activate customer data. All data remains on the premises of those businesses (or their chosen service partners) that the user interacts with. How does myGaru differ from other adtech companies in terms of user privacy? Unlike traditional adtech services, myGaru operates in a closed loop where user anonymisation is telecom-enabled by design. Instead of enabling behavioural data collection that compromises privacy, myGaru provides cohort-based analytics on specific behavioural profiles of user groups — never on individuals. How does myGaru make money? myGaru earns technical commissions from businesses that use its technology for anonymised cohort analytics about groups of people and privacy-centric advertising targeting and analytics. How can I access myGaru’s digital identity management features? The scope of myGaru features available to subscribers is determined by their telecom operator. To access the full set of services choose an internet service provider that offers the relevant myGaru functionality to its subscribers. How does myGaru’s legal service for protecting user privacy work? A user provides myGaru with consent to exercise their lawful privacy rights. myGaru then acts on the user’s behalf to remove their information from hidden data brokers, issuing formal requests under data protection regulations and verifying compliance through discreet test requests to third parties. The service also contacts major advertisers to prevent the use of the user’s data from data brokers and privacy-intrusive services. As a last resort, myGaru may initiate collective legal actions against severe violators of user privacy, with any awarded compensation directed to the protected users. Hello. Привіт. Hola. Ciao. 你好 ## Join our network to start growing --- # Privacy Policy — myGaru URL: https://mygaru.com/privacy-policy/ Description: How myGaru OÜ handles personal data on mygaru.com and as an identity and advertising-technology provider. # Privacy Policy Last updated: 17 June 2026 ## 1. About this Privacy Policy This Privacy Policy explains how myGaru OÜ ("myGaru"), a company registered in Estonia, Harju maakond, Tallinn, Kesklinna linnaosa, Pärnu mnt 105, 11312, handles personal data. It covers two distinct contexts: Part A applies when you visit mygaru.com, myGaru's public website. Part B applies when myGaru processes data in its capacity as a provider of identity, data-collaboration and advertising-technology services on the digital properties of its partners and publishers. This is the context relevant to myGaru's registration on the IAB Europe Global Vendor List under the Transparency and Consent Framework (TCF). Part C sets out provisions that apply in both contexts. This Privacy Policy does not replace the Terms of Service that govern business use of the myGaru platform, or the privacy notices of the publishers, telecom operators and data partners who, in the context described in Part B, decide why and how personal data is used and therefore act as the controllers of that data. myGaru is the controller of the personal data described in Part A. In the context described in Part B, myGaru generally acts as a processor on behalf of its partners, and as a controller only for limited operational purposes such as security, fraud prevention and the integrity of its own service. Contact details are in Part C. ## Part A. When you visit mygaru.com mygaru.com is a marketing website. It does not require you to create an account, and it does not use cookies for analytics, advertising or tracking. The cookies present on the website are described in the Cookie Policy . ### What myGaru collects Contact form data. If you use a contact form, myGaru receives the information you submit, such as your name, email address, company and message. This is transmitted through a function hosted by Cloudflare and delivered by email through the provider Resend to myGaru's inbox. Your IP address, as seen by the hosting layer, is processed as part of handling the request. Security and connection data. myGaru's hosting and security providers process technical data such as your IP address and request information in order to deliver and protect the website. On pages that contain a form, Cloudflare Turnstile processes browser and device signals to distinguish genuine visitors from automated traffic. Embedded video. On pages that contain video, the embedded Vimeo player causes your browser to send your IP address, browser information and the page address to Vimeo. The players are configured with Do Not Track enabled. ### Why myGaru processes this data, and on what legal basis - To operate, deliver and secure the website, including protection against automated abuse. Legal basis: myGaru's legitimate interests in running a functioning and secure website (Article 6(1)(f) GDPR). - To respond to enquiries you submit through a contact form, and to take any steps you request before entering into a contract. Legal basis: myGaru's legitimate interests, or steps taken at your request prior to a contract (Article 6(1)(f) or 6(1)(b) GDPR). ### Who receives this data myGaru uses the following service providers in connection with the website: Cloudflare (hosting and security), Resend (email delivery) and Vimeo (embedded video). They process the data on myGaru's behalf or, in the case of Vimeo, as the provider of the embedded player. ### Retention Contact-form information is kept only for as long as needed to handle your enquiry and any related follow-up. Security and log data is retained for short operational periods in line with the providers' standard configurations. ### International transfers Some of these providers process data outside the European Economic Area, including in the United States. Where that is the case, the transfer is made subject to appropriate safeguards, such as the European Commission's standard contractual clauses or the EU-US Data Privacy Framework, where applicable. ## Part B. When you encounter myGaru as an identity and advertising-technology provider This Part explains how myGaru processes data when you use a website, app or other digital property operated by one of its partners (a publisher, a telecom operator or a data partner) that works with the myGaru platform. myGaru is a registered vendor on the IAB Europe Global Vendor List and participates in the Transparency and Consent Framework. myGaru's entry on the Global Vendor List sets out the authoritative and current list of purposes it relies on and the legal basis for each. ### myGaru's role In this context, the partner that operates the property decides why and how data is used and is the controller. myGaru generally acts as a processor, providing the technical identity, matching and activation services on that partner's instructions and within the permissions configured for each dataset. myGaru does not decide the purposes of the underlying advertising or business activity. myGaru acts as a controller only for limited operational purposes such as security, fraud prevention and the integrity of its own service. ### How myGaru identifies a session without using your phone number myGaru's identity layer is telecom-driven. Where a phone number is transformed within the telecom operator's own controlled environment before myGaru receives anything. myGaru then operates only on derivative, pseudonymous identifiers: - a short-lived session identifier (OTP); - an internal pseudonymous identifier (Ephemeral UID); and - a partner-scoped identifier (Partner UID), which is different for the same person across different partners. The real phone number does not enter myGaru's operational systems. ### What myGaru does not do - myGaru does not store your real phone number in its operational systems. - myGaru does not store your third-party cookies in its operational systems. - myGaru applies a minimum audience size, by default 100 individuals, to its audience and analytics operations in order to reduce the risk of any individual being singled out. - myGaru does not knowingly process special categories of data, such as data revealing religion or political opinions. ### Opting out of myGaru identification You can opt out of being identified through the myGaru identifier at https://mygaru.com/options . Where you reach that page through a participating telecom network, myGaru is able to recognise you through its telecom-driven identifier and record your opt-out. myGaru uses that identification on the page only to check and apply your preference, not for advertising or profiling. Once you have opted out, myGaru no longer identifies you through its identifier for new uses. ### Cookies and similar storage in this context When providing its services on a partner's property, myGaru and its infrastructure may set or read pseudonymous cookies or use similar device storage, for example identifiers named vmuid, nuid and niseis, with a duration of up to 60 days. These are myGaru's vendor technologies, used in the advertising context, and they are not set when you browse mygaru.com. They are declared in myGaru's TCF Device Storage Disclosures, published at https://mygaru.com/.well-known/deviceStorage.json . ### Categories of data Depending on the relevant flow and the permissions set by the partner, the data processed in this context may include: - pseudonymous and derivative identifiers (OTP, Ephemeral UID, Partner UID); - technical connection data such as IP address, processed transiently for security and delivery; - where a partner has enabled signal collection on its own property, usage and interaction signals, such as pages visited or actions taken; - where a partner has connected its own first-party data, attributes held within that partner's own environment, which may include general or approximate location, demographic information, interests and behavioural signals; and - consent and permission status received from the partner. First-party data connected by a partner remains within that partner's own controlled environment. myGaru does not operate a central store of partners' raw first-party data. ### What myGaru does with the data - Connecting a partner's authorised first-party data to the platform. - Creating and matching audience segments in a privacy-centric way, including data clean room operations, so that partners can collaborate without disclosing their underlying data to each other. - Determining whether a given session is eligible for an advertising campaign, and supporting the delivery and display of advertising. - Producing aggregated and non-identifying reporting and measurement. - Ensuring security, preventing fraud and maintaining the integrity of the service. ### Legal basis For advertising-related processing, myGaru relies on the consent that the publisher or other partner collects from you through its consent management platform under the Transparency and Consent Framework. Where that consent is not given, or is withdrawn, myGaru does not begin the relevant processing for new uses on that property. myGaru relies on legitimate interests only for security, fraud prevention and the technical integrity of its service. This paragraph also constitutes myGaru's legitimate interest claim for the purposes of the Transparency and Consent Framework. ### Retention - The short-lived session identifier (OTP) is transient and is used only within the authorised session and no more than 6 hours in some cases. - Pseudonymous campaign-matching structures are held only for the duration of active advertising use. Where a campaign remains technically active but a segment is no longer being matched, those structures are held for a short standby period that does not exceed 72 hours from the last matching request. - Aggregated reporting outputs do not contain identifying data. - First-party data connected by a partner is retained under that partner's own settings and instructions, not by myGaru. - Security logs and audit records are retained in line with applicable security, compliance and auditability requirements. ### Who receives the data The participants in this context are the telecom operator, which provides the identity layer, the data partner and the publisher, which act as controllers, and integrated advertising-technology providers such as demand-side and supply-side platforms. As noted above, those advertising-technology providers receive only the campaign-eligibility result needed for the authorised flow, not your identity or profile. ### International transfers myGaru operates locally in each market it serves, and for advertising activity it processes personal data and derivative identifiers within the relevant market. A limited group-level support function may have access to operational information and aggregated, non-identifying reporting only, and not to personal data or derivative identifiers. Where any transfer of personal data outside the European Economic Area occurs, it is made subject to appropriate safeguards. ### Your rights and how to exercise them Because myGaru generally acts as a processor in this context, requests are normally handled through the relevant controller. You can exercise your rights: - through the publisher's consent management platform, where you can change or withdraw your consent at any time, which stops the relevant processing for new uses; - through your telecom operator's own channels and, where it is offered, through the myGaru control point integrated into the telecom operator's interface, where you can manage your consent, permissions and advertising preferences; - directly, through the myGaru preference page at https://mygaru.com/options , where you can opt out of being identified through the myGaru identifier, as described under "Opting out of myGaru identification" above; and - through the data partner whose data is involved. You can also contact myGaru at info@mygaru.com , and myGaru will support the relevant controller in giving effect to a valid request within the authorised scope. ## Part C. Provisions that apply in both contexts ### Security myGaru applies technical and organisational measures appropriate to the data it processes. These include encryption of stored data and of data in transit, including mutual authentication between systems, separation of management environments, access controls, the rotation of identifiers, and logging and auditability of relevant actions. ### Your right to complain If you have a concern about how your personal data has been handled, you can contact myGaru using the details below. You also have the right to lodge a complaint with a data protection supervisory authority. myGaru's home authority is the Estonian Data Protection Inspectorate (Andmekaitse Inspektsioon). ### Changes to this Privacy Policy myGaru may update this Privacy Policy from time to time. Any changes will be posted on this page with a revised "last updated" date. ### Contact myGaru OÜ Harju maakond, Tallinn, Kesklinna linnaosa, Pärnu mnt 105, 11312, Estonia Email: info@mygaru.com --- # Publisher — myGaru URL: https://mygaru.com/publisher/ Description: Telecom ID-powered network for publisher growth. Telecom-powered identity and data unlock premium yields, richer audience understanding and stronger lifetime value. Publisher # Telecom ID-powered network for publisher growth Telecom-powered identity and data unlock premium yields , richer audience understanding and stronger lifetime value . Advantages ## Deterministic Telecom ID. Free from cookies, emails and IDFA ## Deep audience insights & content personalisation ## All-in-one tool to empower data strategy ## Audience extension with telecom ID reach ## Data-driven paywall prompts ## A single platform for publisher growth and resilience Telecom-grade myGaru ID 01/03 ### Telecom-grade myGaru ID Turn undervalued, non-identifiable inventory into deterministic, high-yield media with a telecom-grade ID that works without cookies, email logins or device IDs. Challenge "According to an analysis of 42 million ad impressions related to 111 publishers, when user tracking is unavailable, the raw price paid to publishers for ad impressions decreases by about -60%." Laub, Miller & Skiera, The Economic Value of User Tracking for Publishers Solution By enriching non-identifiable traffic with deterministic telecom signals, myGaru transforms undervalued impressions into premium, addressable inventory, unlocking materially higher revenue for publishers. Challenge "Google's own tests estimated that turning off third-party cookies could decrease av. publisher revenue by 52%." Google Solution myGaru ID recognises users across all cookie-blocked browsers, including Safari, Firefox and the built-in in-app browsers in WhatsApp, Facebook, Instagram and TikTok, ensuring stable addressability without third-party cookies. Challenge Email-login systems are expensive to implement and incentivise, and they often lead to audience drop-off and large volumes of fake or throwaway email addresses, according to Digiday industry analysis Solution With no login steps and no email collection required, myGaru ID gives publishers broad, high-quality coverage with no implementation or ongoing costs, while its one-click activation ensures seamless adoption with no technical friction. Challenge «According to the survey findings, iOS visitors on average generate an eCPM that is 70% less when compared to publishers’ addressable inventory.” study conducted by Digiseg and AdExchanger Solution As myGaru ID functions without referencing iOS or Android device identifiers, it remains unaffected by ongoing OS-level privacy changes, giving publishers a reliable way to reach mobile audiences at scale. Challenge “Apple and Google are reconfiguring the ad-tech landscape … their privacy-first changes are reducing the quantity and reliability of user-level signals that many probabilistic ID providers depend on.” IAPP study Solution As a telecom-anchored, ecosystem-agnostic identifier, myGaru does not depend on volatile browser or OS signals, ensuring consistent identification regardless of Big Tech restrictions. Challenge “IP addresses cannot accurately be used to identify and serve ads to the consumer or household as the primary method to target and measure.” CIMM & Go Addressable Solution Through fixed-line operator integrations, myGaru delivers a deterministic household ID that is not IP-based and is mapped to mobile IDs, enabling accurate targeting, cross-device activation and higher revenue for publishers. Challenge "On average, remarketing ads have a cost per thousand impressions (CPM) that is 20% higher than other conversion ads." Confect (e-commerce remarketing performance study) Solution myGaru CDP enables e-commerce brands to run deterministic retargeting without cookies or email logins, helping them to recover transient audiences and address abandoned shopping carts. This, in turn, creates a strong source of demand for publishers with myGaru ID activated. 01/06 Telecom-powered CDP & Clean Room 02/03 ### Telecom-powered CDP & Clean Room Build your data strategy with effortless collection of user-action signals that are instantly interoperable with data from every myGaru-connected partner. Challenge “For smaller publishers, collection of data can be costly and tedious – each publisher has to recruit its own data science teams, build the data infrastructure.” Innovation Media Consulting Solution myGaru delivers a no-licence CDP and telecom-grade Clean Room that replaces costly in-house data stacks, giving publishers instant data insight generation and monetisation without data-science investment. Challenge “The industry continues to face an ‘ID bottleneck’: publisher first-party data rarely reaches its full potential because identifiable audiences remain a small minority.” The Media Leader (UK) Solution myGaru equips publishers with telecom-grade user recognition, enabling data collection independent of email logins or cookies; every interaction is automatically anchored to a scalable myGaru ID, ready for use across the platform. Challenge “The biggest problem is one of convincing measurement… Publishers, by contrast, often struggle to consistently prove that their solutions deliver the outcomes brands need… The inevitable result is that advertising budgets flow frictionlessly into the hands of the big guys.” New Digital Age (UK) Solution myGaru provides a level of performance measurement beyond Big Tech’s capabilities, linking telecom-verified ad exposures with both real-time online user behaviour and offline retail sales in a fully transparent, customisable environment. Challenge "Publishers’ first-party data does not often meet this requirement." The Media Leader Solution myGaru’s Clean Room enables GDPR-compliant interoperability across publisher, telecom and retail datasets, creating collective data synergy while keeping publishers in full control. 01/06 Telecom data & DSP 03/03 ### Telecom data & DSP Leverage telecom data intelligence to deliver smarter paywalls, personalised content and offers, and more efficient audience extension. Challenge "CNIL found that Google Analytics transfers unique identifiers, IP addresses, browser data and metadata to Google LLC in the United States without a valid GDPR transfer mechanism." CNIL, French Data Protection Authority Solution Using myGaru’s analytics layer allows publishers to gain deep audience insights without cross-border data-transfer risks, while accessing telecom-powered intelligence that outperforms all legacy solutions in depth and accuracy. Challenge First-party reader data is central to reader revenue growth, enabling publishers to fine-tune content, improve subscription conversion and reduce churn, according to WAN-IFRA Solution By enhancing audience understanding with telecom-derived behavioural patterns such as purchasing power or likelihood to churn, publishers can time and tailor paywall prompts with unprecedented accuracy, strengthening conversion and retention. Challenge Reuters Institute finds that publishers are pursuing three, four or even five revenue streams, with events becoming an increasingly important part of diversified publisher business models. Solution Telecom-powered insights unlock richer segmentation for affiliate and event campaigns, giving publishers a more accurate way to position products, recommend partners, and scale upsell revenue. Challenge “Only 29 % of web traffic is available for targeted advertising via 3rd-party tracking.” NAB Pilot / Borrell Associates Solution Through myGaru-connected DSP delivery, publishers can extend their audiences across vast pools of non-identifiable traffic, transforming low-value impressions into data-enriched, high-performing inventory with powerful audience-extension capability. 01/06 ## Rich audience understanding from telecom signals ## Telecom data as an LTV engine 01 ### Content strategy Telecom insights reveal audience interests and engagement cohorts, helping publishers personalise content and grow time spent. 02 ### Churn prediction Telecom traffic analytics reveal early churn signals, enabling publishers to trigger timely retention actions for at-risk audiences. 03 ### Paywall Intelligence Income level insights and interest patterns enable precisely targeted paywall prompts, increasing subscription conversion and LTV. 04 ### Direct Deals Telecom-grade enrichment elevates publisher inventory into premium, data-backed audiences that unlock stronger direct deals and premium CPMs. 05 ### Audience extension Extend audiences off-site with telecom-grade user recognition, turning cookie-less traffic into superior revenue opportunities. 06 ### Revenue expansion Telecom-powered audience signals refine targeting for affiliate, events and product sales, increasing conversion through precise offer-to-audience alignment. ## Zero-hassle Integration ### Use myGaru-powered analytics Leverage myGaru-integrated analytics services. ### Activate ID Instant activation via Prebid, Google Secure Signals, or in-app SDK/API — no setup costs or delays. ### Employ Clean Room A Clean Room with zero tech setup that lets you activate CDP data for partner collaborations while seamlessly leveraging telecom data. ### Deploy CDP A lightweight, plug-and-play CDP that records visitor actions across all your digital properties into a unified data backbone. ### Operate DSP Extend your audience off-site via a telecom-identity-powered DSP. Product ## See how it works ### Unified Data Backbone Unify your first-party data across CRM and ERP into a single interoperable hub via file upload, FTP, API or direct cloud sync, with support for real-time data ingestion. ### User Action Capture Activate myGaru ID across websites, apps or in-store via QR code to capture real-time user actions and build interoperable segments ready for collaboration and activation. ### Access Permissions Control how each data segment can be used by defining private access, selected partner sharing, or full network availability with clear, enforceable rules. ### Usage-Based Pricing Set transparent pricing per segment, defining fees for anonymised analytics usage and CPM-based pricing for display and video activation. ### Data Marketplace Discover anonymised insights from other data vendors, review usage pricing and assess audience relevance before activating or collaborating. ### Audience Intelligence Explore cohort-level audience overlaps using an intuitive, SQL-style interface designed for business users, without data engineering or specialist training. ### Analytics Analyse anonymised audience overlap with clear metrics on match rates, statistical confidence and data reliability to support informed decisions. ### Ad Manager (DSP) Activate audiences using persistent, telecom-grade identity with accurate delivery, resilient frequency capping and full readiness for a cookieless future. ### Attribution & Measurement Link telecom-verified ad exposure to real user behaviour across digital properties and offline environments through clean-room-connected retailers. ### Data Usage & Monetisation Track how your data is used and monetised through a financial dashboard showing revenue, usage volumes and performance across all partners. 01/06 Cases ## Granular Audience Analytics for Media Content Segmentation myGaru powered analytics solution, Nexinsight, enabled deep, cookie-free analysis of audience behaviour per content category for a leading publisher, unlocking new monetisation insights and improving traffic acquisition campaign performance. View Case Cases ## Tapping Telecom Data for Audience Accuracy Beyond Google Analytics Analytics solution, Nexinsight, revealed significant inaccuracies in Google Analytics’ gender split and enabled high-income audience segmentation for tailored offers, resulting in improved CTR for fashion e-commerce platform Kasta. View Case View All Cases ## Frequently Asked Questions How much does it cost for a publisher to activate and use myGaru ID, and what resources are needed? Activation and use of myGaru ID for publishers is free, requires no technical hassle, and carries no risk as it does not replace any existing IDs or monetisation tools. Activation is a one-click process available both in Prebid and in Google Ad Manager, where myGaru ID is listed among Secure Signals. For Prebid, it is important that your traffic monetisation partner has at least one adapter connected to myGaru demand. Can I use the system without installing the myGaru client software (data clean room)? Yes. To activate myGaru ID and improve yield in traffic monetisation, no client software installation is required. The client-side data clean room is only needed if you want to capture myGaru ID powered audience behaviour signals, gain in-depth behavioural analytics about your audience, or communicate with it beyond your own properties. Even then, installation may not be necessary if your service partner (e.g., analytics service) is integrated with myGaru and can host your essence of myGaru client-side software. How does myGaru ensure ad delivery complies with consent requirements? As a member of the IAB’s Global Vendor List, myGaru complies with the TCF consent framework. Additionally, as an alternative to the TCF, myGaru offers a telecom-based one-stop consent framework, which is currently under review by regulators in a few initial myGaru markets. Is myGaru compliant with GDPR and other national data protection laws? Yes. myGaru was designed to comply with GDPR and can be flexibly adapted to meet the regulatory requirements of any country where it operates. The platform enforces strong privacy safeguards, prevents data enrichments between participants, and provides citizens with two-layered control over their data. How can I monetise my audience data? You can enable privacy-centric use of your data by setting access levels for specific partners or all partners, and by defining a price for each individual use. This unlocks scalable monetisation of your data across all traffic where myGaru ID is activated — without any investment in direct advertiser sales. Hello. Привіт. Hola. Ciao. 你好 ## Join our network to start growing --- # Retailer — myGaru URL: https://mygaru.com/retailer/ Description: Telecom-powered growth for retailers. myGaru turns fragmented online and offline signals into actionable retail data, securely connected to brands and media through telecom ID. Retailer # Telecom-powered growth for retailers myGaru turns fragmented online and offline signals into actionable retail data, securely connected to brands and media through telecom ID. Advantages ## Email- & cookie-free retargeting for abandoned carts ## Deep telecom-powered customer insights ## Data backbone built for real-time action ## Data monetisation & audience extension with telecom-driven scale ## Closed-loop measurement powered by telecom signals ## All-in-one platform turning retail data into business growth Core Business 01/04 ### Core Business A telecom-powered data foundation that expands first-party signals and drives higher profitability across core retail operations. Challenge "Advertisers don't think retail media does a good job of measuring returns and outcomes today—only 6% fully trust retailers' reported media metrics." Bain & Company Solution myGaru improves marketing ROI by turning underpriced traffic into premium audiences with telecom-verified, fraud-resistant measurement. Challenge "Retailers can extract more specific data to better forecast product and inventory needs, improve and advance their services, shaping warehouse and delivery requirements." PwC Solution A broader share of sales becomes attributable to individual customers through myGaru’s telecom signals, QR-based checkout and bank-linked payments. Challenge "Instead of subsidizing purchases that would have happened anyway, promotions should focus on driving incremental behavior." BCG Solution myGaru enables selective retention strategies by combining telecom-based income insights with analysis of traffic to competitor services. Challenge Most cart abandonment recovery is limited by user identification, while Baymard Institute reports that around 70% of online shopping carts are abandoned. Solution Abandoned carts from non-logged-in visitors become reachable through telecom-powered identity across devices. Challenge Disconnected online and offline data remains one of the biggest barriers to personalisation and efficiency, according to Deloitte report Solution A telecom-powered CDP unifies digital behaviour and ERP/CRM data into a single interoperable identity backbone. Challenge “Personalization is a force multiplier — and business necessity — one that more than 70 percent of consumers now consider a basic expectation.” McKinsey & Company Solution Personalised experiences are enabled from the first interaction, using telecom-based behavioural insights. Challenge "Leveraging consumer behavior insights, assortment optimization, and omnichannel strategies enables for better, faster decisions that drive revenue and loyalty." Nielsen Solution Assortment planning is informed by myGaru’s telecom-derived behavioural and interest data, not sales history alone. 01/06 Retail Media 02/04 ### Retail Media Telecom signals increase scale, ad relevance and measurement accuracy across retail media. Challenge McKinsey highlights fragmented data, legacy systems and capability gaps as key barriers to scaling impact in retail. Solution myGaru expands the share of usable first-party data by profiling online audiences through telecom signals and linking in-store purchases via bank-linked payments and QR codes at checkout. Challenge "One in three surveyed brands is interested in full-funnel activation. Further, 45% of brands are specifically interested in innovative, awareness-focused retail media formats." BCG Solution On-site and off-site brand awareness campaigns become measurable beyond clicks through telecom-verified exposure and transparent brand-lift measurement. Challenge Self-serve retail media platforms are critical to making retail media scalable and accessible for small and medium-sized brands, according to PwC Solution The myGaru self-service DSP can be integrated into RMN brand interfaces, enabling independent audience selection and campaign activation. Challenge Poor frequency control leads to diminishing returns in retail media, according to IAB Solution Telecom-level identity from myGaru enables strict frequency control across onsite and offsite placements. 01/06 Audience Extension 03/04 ### Audience Extension Out-of-the-box solution with unmatched reach through a telecom-powered ID connecting retail data across off-site ad channels. Challenge McKinsey highlights identity resolution and variable match rates as critical factors in expanding addressable audiences. Solution A single universal identity spans retail data collected in myGaru CDP and omnichannel activation across in-app, web, CTV, social and messaging. Challenge CTV, in-app and open web are critical to full-funnel media plans, according to IAB report Solution Using myGaru ID, audience extension scales across in-app, open web, CTV and messaging channels, unlocking inventory far beyond walled-garden extensions. Challenge Premium media investment depends on transparent verification across fraud, viewability and brand safety, according to PwC Solution Telecom-powered ad delivery to subscribers enables independent verification of exposure at the network level. Challenge BCG identifies closed-loop measurement, linking media campaigns to omnichannel sales, as a key driver of retail media investment. Solution Telecom-verified ad exposure segments within myGaru support closed-loop measurement against online and offline outcomes. Challenge "96% of agencies and 92% of brands are open to buying onsite retail media through a DSP, and eight in ten said it would be easier to shift more budget to DSP-enabled retailers." IAB Europe Solution myGaru’s DSP is already used by leading agencies to leverage telecom identity and data, enabling retailers to activate their audiences for extension without introducing a new buying platform. Challenge Data leakage remains a concern in open programmatic ecosystems, according to IAB report Solution Audience activation avoids data leakage by using session-based telecom identity, keeping data inside the myGaru clean room while DSPs handle bidding only. 01/06 Data Collaboration & Analytics 04/04 ### Data Collaboration & Analytics An easy-to-use, network-driven data ecosystem with built-in billing for scalable retail insight monetisation. Challenge Clean room use cases are constrained when partner datasets cannot be matched at scale, as McKinsey highlights the importance of data partnerships, identity resolution and variable match rates in expanding addressable audiences. Solution Match rates are structurally improved by using telecom-powered identity on both retailer and brand sides, while myGaru simultaneously increases the share of profiled retail data through POS QR capture and bank-linked payment identity. Challenge Traditional analytics workflows often leave business users working with delayed data, while Deloitte highlights streaming data pipelines as a way to enable real-time analytics and faster data-driven action. Solution Time-to-insight is reduced from days or weeks to near real-time, as myGaru provides a single, natively integrated platform where data ingestion, analytics, and activation run within one secured system. Challenge Deloitte highlights data integration, preparation, governance and pipeline visibility as persistent barriers to turning data collaboration into scalable business value. Solution Integration effort is minimised because myGaru operates as an out-of-the-box platform with a unified telecom-powered identity layer, removing the need to map or reconcile identifiers between retailer and brand datasets. Challenge "Parties involved in DCRs have important and often differing legal responsibilities based upon the applicable privacy law and the way in which the parties have chosen to structure their relationships." IAB Tech Lab Solution Repeated contracting and privacy reviews are eliminated through myGaru’s network-based collaboration model, where a single onboarding unlocks collaboration across all connected retailers, brands, and telecom data sources. Challenge Retail media clean rooms create value when retailer shopper data can be combined with other partner datasets in one secure environment, improving targeting, consumer insight and closed-loop measurement, according to IAB Solution Analytical depth is expanded by combining retailer transaction data with telecom-derived behavioural and interest signals, while myGaru’s network effects create synergy across smaller retailers. Challenge Advanced analytics often fails to scale when companies rely on scarce specialist talent without embedding analytics into business teams and workflows, according to McKinsey Solution Operational complexity is reduced through myGaru’s intuitive no-code, business-friendly interfaces, enabling commercial and marketing teams to operate clean room use cases without engineering skills. Challenge "DCRs are not turnkey technology, requiring significant investments in talent, cost, and setup, including data infrastructure and connectivity as well as onboarding." IAB Solution Adoption barriers are removed as myGaru requires no upfront licence fees, operates on a transaction-based model aligned to monetised outcomes, and provides built-in billing and financial reporting. 01/06 ## Unified myGaru ID unlocking the full value of first-party data ## Why is myGaru’s Clean Room unlike any other? 01 ### Supreme interoperability Fragmented identity systems across vendors lead to poor match rates and lost value — myGaru’s telecom-based identity restores full interoperability. 02 ### Online-to-Offline bridge myGaru links telecom-grade identity with precise geo-data, enabling privacy-safe online-to-offline commerce at scale. 03 ### Exclusive ad inventory yield Inventory out of Big Tech’s reach is turned into high-performing ad space through myGaru’s telecom-powered ID (email-, cookie-free) and retailer data pairing. 04 ### Synergy with telco data The value of retail data grows when enriched via myGaru with telecom-grade and other vendors’ behavioural signals. 05 ### Per-impression monetisation Built-in flexible billing with granular pricing settings and transactional payouts for every ad served using retail data powered by telecom ID. 06 ### Blockchain-verified access logs Verification of every data interaction through a cryptographic audit trail, anchored in decentralised consensus. ## Investment-free Activation ### Deploy myGaru on-premise Decide which data to connect and control who accesses what, under which terms ### Activate ID Capture signals without emails or cookies, recover abandoned carts, and merge online and offline data ### Connect retail media Monetise your retail media more effectively by enriching it with telco data and unlocking broad programmatic demand ### Use any connected DSP Maximise media spend efficiency with telecom-enriched signals over undervalued, non-identifiable inventory Product ## See how it works ### Unified Data Backbone Unify your first-party data across CRM and ERP into a single interoperable hub via file upload, FTP, API or direct cloud sync, with support for real-time data ingestion. ### User Action Capture Activate myGaru ID across websites, apps or in-store via QR code to capture real-time user actions and build interoperable segments ready for collaboration and activation. ### Access Permissions Control how each data segment can be used by defining private access, selected partner sharing, or full network availability with clear, enforceable rules. ### Usage-Based Pricing Set transparent pricing per segment, defining fees for anonymised analytics usage and CPM-based pricing for display and video activation. ### Data Marketplace Discover anonymised insights from other data vendors, review usage pricing and assess audience relevance before activating or collaborating. ### Audience Intelligence Explore cohort-level audience overlaps using an intuitive, SQL-style interface designed for business users, without data engineering or specialist training. ### Analytics Analyse anonymised audience overlap with clear metrics on match rates, statistical confidence and data reliability to support informed decisions. ### Ad Manager (DSP) Activate audiences using persistent, telecom-grade identity with accurate delivery, resilient frequency capping and full readiness for a cookieless future. ### Attribution & Measurement Link telecom-verified ad exposure to real user behaviour across digital properties and offline environments through clean-room-connected retailers. ### Data Usage & Monetisation Track how your data is used and monetised through a financial dashboard showing revenue, usage volumes and performance across all partners. 01/06 Cases ## Measuring Ukraine’s Active Digital Audience Through Cross-Operator Collaboration myGaru collaborated with all three mobile operators in Ukraine, Kyivstar, Vodafone Ukraine and lifecell, to measure the country’s active digital audience through real telecom network activity. The study identified a twofold overstatement in Google-reported reachable audience estimates and established a telecom-verified denominator for reach, frequency capping and media budget allocation. View Case Cases ## Embedding Cookie-free Analytics and Advertising Services into a PSP Provider’s Platform The myGaru platform enabled payment solution provider Tranzzo to embed analytics and advertising services directly into its merchant interface, allowing clients to analyse and retarget users who completed purchases via Tranzzo’s payment form. View Case Cases ## Tapping Telecom Data for Audience Accuracy Beyond Google Analytics Analytics solution, Nexinsight, revealed significant inaccuracies in Google Analytics’ gender split and enabled high-income audience segmentation for tailored offers, resulting in improved CTR for fashion e-commerce platform Kasta. View Case View All Cases ## Frequently Asked Questions What makes the behavioural analytics available in myGaru unique for retailers? Drawing on exclusive data from myGaru’s partnered telecom operators, retailers can analyse geo-traffic to existing points of sale and identify optimal locations for new outlets. The unique fusion of online and offline data from telecoms reveals numerous behavioural insights about their audience, while also enabling churn-risk detection by identifying customer segments visiting competitor stores or websites in the same retail category. Ultimately, this empowers retailers to allocate advertising budgets more effectively — boosting sales from existing customers, acquiring new relevant audiences, and retaining their customer base from switching to competitors. Can I integrate my ERP/CRM system with myGaru? Yes. Digitalising ERP/CRM systems is one of the main use cases for myGaru. The platform enables deep integration with partners’ ERP/CRM systems, positioning the myGaru client software (data clean room) as the backbone of those systems. This allows you to activate built-in audience intelligence and activation, as well as performance measurement directly within your ERP environment. Is myGaru compliant with GDPR and other national data protection laws? Yes. myGaru was designed to comply with GDPR and can be flexibly adapted to meet the regulatory requirements of any country where it operates. The platform enforces strong privacy safeguards, prevents data enrichments between participants, and provides citizens with two-layered control over their data. Hello. Привіт. Hola. Ciao. 你好 ## Join our network to start growing --- # Telecom — myGaru URL: https://mygaru.com/telecom/ Description: Telecom at the core of the privacy-first digital economy. myGaru positions telecoms as pivotal players in next-gen digital infrastructure for sovereign data and advertising markets. Telecom # Telecom at core of privacy-first digital economy myGaru positions telecoms as pivotal players in next-gen digital infrastructure for sovereign data and advertising markets. ## How do we help to increase ARPU growth up to 20% Market Trend «First-party data is key in a new era for digital advertising.» Deloitte Digital Challenge Most companies cannot see more than half of their customer interactions, according to a Deloitte study Telecom ARPU Opportunities myGaru enables businesses to capture web and app user actions via telecom signals without login emails or 3rd-party cookies, generating revenue for telecoms from each input signal. Market Trend "Research tells us that organizations that leverage customer behavioral insights outperform peers by 85 percent in sales growth and more than 25 percent in gross margin." McKinsey & Company Challenge "Marketers must be ready for what's next: staying ahead of platform changes due to third-party cookie deprecation and tightening global data regulations." BCG Telecom ARPU Opportunities myGaru clean room creates a GDPR-compliant bridge between telecom and business data, unlocking new behavioural analytics revenue. Market Trend Programmatic now represents the vast majority of digital display spend, according to a PwC study Challenge "Safari audiences attract 60% lower CPMs on average compared to cookied Chrome traffic." AdExchanger Telecom ARPU Opportunities Telecom-powered myGaru ID turns non-identifiable low-value traffic into premium addressable inventory, while generating ident service revenue for telecoms. Market Trend Precision in ad delivery is becoming the new currency of marketing effectiveness, according to a Deloitte study Challenge Without stable identifiers, advertisers lose the ability to understand user journeys, control ad exposure, and measure outcomes across the open web, according to IAB report Telecom ARPU Opportunities myGaru turns telecom connectivity into a cutting-edge ad frequency control, attribution, and performance measurement engine. Market Trend Firms must reinvent e-commerce into a model that deeply integrates online and offline engagement and places digitally-driven commerce at the centre of their operations, according to McKinsey & Company Challenge "Offline and online data is typically hard to combine due to a lack of shared identifiers. Offline transactions tend to be recorded as anonymous, leaving any chances to connect both worlds far behind." Vaimo Telecom ARPU Opportunities myGaru connects online business data through the telecom-powered ID with offline telecom geodata, unlocking extensive new use cases for telecom data monetisation. Market Trend “Addressable TV advertising allows for the serving of targeted ads to specific households or users, marking a significant step forward in achieving cost-efficient reach and frequency for advertisers.” CIMM Study via Newscast Studio Challenge “Inaccuracies in IP-to-household data can erode advertiser confidence in its reliability for audience targeting, attribution and measurement.” CIMM Study Telecom ARPU Opportunities Through fixed-line ISP integrations, myGaru links household IDs with mobile operator IDs, boosting addressable TV performance and generating recurring revenue for ISPs. Market Trend “Retail media networks are booming. Our research finds 73% of advertisers anticipate spending more on RMNs in the next 12 months, with RMNs capturing an estimated 10 to 15% of total media spend.” McKinsey & Company Challenge 41% of advertisers feel RMNs lag behind other channels in measurement capabilities. Inconsistent standards, fragmented methodologies, and limited transparency make it harder for brands to compare performance across multiple networks, according to the IAB report Telecom ARPU Opportunities By connecting RMNs via the myGaru ID, brands gain clear cross-retail attribution, with telecom data further enhancing RMN performance and behavioural insight. Market Trend AI chatbots and virtual agents are becoming substitute answer engines, reducing reliance on traditional search, according to Gartner Challenge “Perplexity steps away from its advertising goals without measurable monetisation results.” eMarketer Telecom ARPU Opportunities Digital ad performance relies on scalable reach across audiences and channels, making the telecom-powered myGaru platform the perfect fit for monetising the new AI-search era. Market Trend "The evidence “appears to show that advertising and marketing influences gambling in adults and, to a lesser extent, children and young people.” Public Health England report (House of Lords Library) Challenge Lack of consistent user identification across platforms makes enforcing category restrictions extremely challenging, according to the World Health Organisation report Telecom ARPU Opportunities myGaru enables minors protection and consent management for alcohol, tobacco and gambling ads, embedding telecoms into high-margin advertising segments. Market Trend "The global A2P messaging market size was estimated at USD 74.27 billion in 2025, and is projected to reach USD 125.79 billion by 2033, growing at a CAGR of 7.2% from 2026 to 2033." Grand View Research Challenge A2P SMS is becoming commoditised, forcing operators to seek new business models beyond simple termination fees, according to Juniper Research Telecom ARPU Opportunities The myGaru DSP embeds SMS into a unified ad-campaign management interface while enabling A2P SMS delivery without phone numbers. Market Trend To unlock new value, telcos are moving beyond connectivity and entering the advertising ecosystem with proprietary DSP offerings, according to a BCG study Challenge Most operators cannot offer deterministic identity at scale outside their own network footprint, limiting the value of their DSPs, according to a GSMA study Telecom ARPU Opportunities myGaru unites operators for cross-telco reach and data-vendor scale, while existing telco DSPs can integrate myGaru to expand both audience and capabilities. Market Trend "Customer churn is a significant challenge since acquiring new customers costs five to twenty-five times more than retaining existing ones." arXiv research Challenge The longstanding telecoms’ ability to differentiate products and services based on handset selection and network quality is disappearing, according to McKinsey & Company research Telecom ARPU Opportunities myGaru offers a unique digital identity and a privacy legal service, allowing telecoms to bring genuinely differentiated value to their subscribers. Market Trend Telcos are leveraging their data from multiple business units (media, retail, financial services) to build advanced analytics businesses, according to a McKinsey & Company study Challenge “The GDPR does not recognise the group as a separate data controller. This means that intra-group data transfers are not automatically legal.” ISiCO Telecom ARPU Opportunities myGaru enables cross-subsidiary data usage within telecom groups, avoiding personal-data transfers and remaining fully compliant with GDPR. Market Trend "There is a growing adoption of regulation which conditions (or prohibits) the transfer of data across borders, and/or data localisation measures which mandate that data be stored or processed domestically." OECD Challenge “Without a shared and interoperable infrastructure, many data-assets stay isolated in the hands of single organisations or sectors, limiting cross-domain value creation.” Smart Data Forum Telecom ARPU Opportunities Leveraging telecom integrations and proprietary technology, myGaru enables a federated data environment unifying local vendors across sectors, with telecoms as the central element. Market Trend "The objective of the European data strategy is to make sure the EU becomes a role model and a leader for a society empowered by data. For this, it aims at setting up a true European data space, a single market for data, to unlock unused data." European Commission Challenge “Specialised data intermediaries that are independent from both data holders and data users can have a facilitating role in the emergence of new data-driven ecosystems independent from any player with a significant degree of market power.” European Commission Telecom ARPU Opportunities myGaru provides the neutral layer between telecoms, data owners and digital services, allowing telecom operators to monetise identity across the data market without needing to own every dataset being used. Advantages ## All-in-one platform to lead the digital shift ## Telecom-based ID accessible across AdTech ## Fast-track telecom gateway to data economy ## Privacy firewall & identity control for subscribers ## SMS sales amplified by integration into digital ads ## Why not in-house? 01 ### Cross-telco synergy myGaru’s independence from any single telecom enables cross-operator audience reach, essential for advertiser decision-making. 02 ### Lawful data intermediary Unlike telecoms, myGaru is unaffiliated with consumer-facing or data-driven services — a legal requirement for data intermediary status in the EU and UK. 03 ### Scalable media network Unlike media-owning telecoms, myGaru’s unbiased ad revenue distribution ensures a fair playing field where publisher coverage scales with confidence. 04 ### Risk-free for all advertisers myGaru’s solution design keeps brand data hidden from telecoms, eliminating client base leakage risks to telco-affiliated advertisers. 05 ### Patent-pending technology A patent-pending telecom identity-powered data clean room model with an international priority date and endorsement from the International Search Authority. 06 ### Unique country-wide traction With 6 years of R&D, myGaru holds unmatched nationwide traction across telecoms of all sizes, media, e-commerce, retail and global brands. ## Telecom connectivity signals as intelligence for business growth and digital sovereignty ### Unified Identity Supporting business data collection, collaboration and activation. ### Data Economy Metering Measuring data usage across the national data economy. ### Omnichannel Ad Delivery Ad delivery beyond browser and mobile operating system constraints. ### Performance Engine Closed-loop optimisation of ad performance from impression to purchase. ### Audience Intelligence Services personalisation without compromising subscriber privacy. ### Sovereign AI Anchor Trusted transport layer for execution across the digital economy. ## Activate without CAPEX ### Plug-in myGaru ID Flexible integration with any network — whether through rapid DPI integration or an agnostic model supported by open-code software and self-deploy docs. ### Deploy the Data Clean Room Deploy the on-prem clean room client and decide what data to activate and under which terms. ### Expand B2B revenue streams Get a white-label myGaru DSP or integrate your own, boosting B2B revenues by offering media buying services far beyond your subscribers. ### Offer legal privacy aid Invite users to consent to a free privacy attorney service that defends their rights beyond the myGaru platform. ### Activate digital identity Choose identity features and embed them into your app, giving subscribers unified control over behaviour profiles, ads, and even loyalty rewards from brands. Product ## See how it works ### Identification Services Monitor how businesses use myGaru ID services, with transparent visibility into pricing, consumption volumes and service adoption. ### Data Usage & Monetisation Track how your data is used and monetised through a financial dashboard showing revenue, usage volumes and performance across all partners. ### Usage-Based Pricing Set transparent pricing per segment, defining fees for anonymised analytics usage and CPM-based pricing for display and video activation. ### Access Permissions Control how each data segment can be used by defining private access, selected partner sharing, or full network availability with clear, enforceable rules. ### Unified Data Backbone Unify your first-party data across CRM and ERP into a single interoperable hub via file upload, FTP, API or direct cloud sync, with support for real-time data ingestion. ### Data Marketplace Discover anonymised insights from other data vendors, review usage pricing and assess audience relevance before activating or collaborating. ### Audience Intelligence Explore cohort-level audience overlaps using an intuitive, SQL-style interface designed for business users, without data engineering or specialist training. 01/06 Cases ## From Cookie-Based to Telecom ID–Driven Data Monetisation Kyivstar transitioned data monetisation from a third-party cookie setup to a telecom-based identity infrastructure powered by myGaru, increasing addressable reach, enabling cross-channel activation and activating interoperability with other data vendors. View Case Cases ## Cookie- and Email-free Traffic Enrichment for Programmatic Supply Facing market saturation and shrinking ad revenues, Bidmatic integrated with myGaru to enrich traffic from Safari and other cookie-restricted browsers. The telecom-based ID enabled post-cookie targeting, increased win rates against Google, and opened new monetisation paths for over 1,000 publishers. View Case View All Cases ## Frequently Asked Questions Can myGaru be integrated without installing any software inside the telecom’s perimeter? Yes. myGaru supports multiple integration models, including options where no software is deployed within the telecom’s perimeter. In cases where local deployment is preferred, myGaru provides open-code software along with detailed instructions for self-compilation and deployment by the telecom’s own engineering teams. Is additional consent from subscribers required to activate myGaru services? This depends on the current terms of telecommunication service between the telecom operator and its subscribers, as well as the applicable national data privacy laws. In some cases, existing consent frameworks may already cover the privacy-preserving data activation within myGaru. Can a telecom join only the identity service in myGaru without activating customer data? Yes. A telecom can connect solely to the identity resolution service, which provides standalone market value and generates commercial revenue. Like any data vendor, the telecom independently decides whether to activate data, at what level, and under which access settings. What is myGaru’s business model? myGaru’s model is based on success-based fees from transactions within the platform, with no upfront investment required. For example, businesses that monetise their data charged a commission from actual data earnings, while advertising services pay an identity resolution fee per use — transferred to telecoms after deduction of myGar-related technical commission. How is access to my data restricted and monitored to prevent misuse? myGaru’s client software is open-code, allowing data vendors to verify that there are no backdoors. All data remains physically stored on the data vendor’s own premises. Each vendor sets access levels for individual data segments, with all access events logged and protected by a cryptographic tool that ensures the integrity and auditability of the data access history. How much does it cost for a telecom operator to launch myGaru? myGaru is free to adopt and integrate for telecom operators. Depending on the chosen integration model, a telecom may opt to allocate minimal server infrastructure to host myGaru software within its perimeter — though this is entirely optional, as other models require no on-premise deployment. Is myGaru compliant with GDPR and other national data protection laws? Yes. myGaru was designed to comply with GDPR and can be flexibly adapted to meet the regulatory requirements of any country where it operates. The platform enforces strong privacy safeguards, prevents data enrichments between participants, and provides citizens with two-layered control over their data. Hello. Привіт. Hola. Ciao. 你好 ## Join our network to start growing --- # Terms of Service — myGaru URL: https://mygaru.com/terms-of-service/ Description: Terms of Service governing use of the myGaru platform. # Terms of Service Effective Date: 8 April 2026 These Terms of Service ("Terms") govern the use of the myGaru platform ("Platform") by any entity ("Platform User") that accesses, integrates with, or otherwise utilises any component or functionality of the Platform, including but not limited to the Data Clean Room Service, Onion ID Service, Media Execution Service, Inventory Monetisation Service, or Message Distribution Service. These Terms apply irrespective of whether access is granted directly by MyGaru or via an Authorised Operator. For the purposes of these Terms, all references to "MyGaru" shall be understood as referring to Mygaru OU, or any affiliated legal entity that may in future be designated by Mygaru OU as the holder of intellectual property rights to the Platform and the entity responsible for its legal and commercial governance. MyGaru is the only party authorised to amend or supplement these Terms, to establish direct contractual relationships with Platform Users, and to appoint Authorised Operators who may provide access to the Platform or act on MyGaru's behalf under separate agreements. By accessing or using the Platform in any manner, the Platform User agrees to be legally bound by these Terms. ## 1. Scope and Applicability These Terms apply to all use of the MyGaru Platform, including but not limited to: - the Data Clean Room Service; - the Inventory Monetisation Service; - the Media Execution Service; - the Message Distribution Service; - the Onion ID Service. These Terms are binding on the Platform User and all its Authorised Users and govern the technical and procedural use of the Platform. ## 2. Definitions Capitalised terms used in these Terms shall have the meanings set out below. Additional definitions may appear in any applicable agreement entered into between the Platform User and MyGaru or an Authorised Operator of the Platform, including but not limited to licensing agreements, Order Forms, or other commercial contracts. "Authorised Operator" means any entity that has been expressly authorised by MyGaru to operate, distribute, or integrate the Platform within a specific territory, market or commercial context, including the right to offer access to the Platform and enter into commercial agreements with Platform Users, but excluding any right to alter the structure or legal governance of these Terms. "Authorised User" is an individual with Platform access credentials granted by the Platform User, acting on behalf of it. "Customer Data" means all data elements provided to the Platform by or on behalf of the Platform User, including any personal data or behavioural information relating to data subjects. This includes data configured or uploaded within the Platform, as well as data collected via Platform-integrated tools (including the Onion ID service) operating on the Platform User's authorised Digital Properties. "Data Clean Room Service" is a secure, privacy-compliant environment within the Platform that enables collaborative anonymised analytics and ad targeting based on anonymised audience overlap analysis without exposure of personal data. "Digital Properties" means websites, mobile applications, email marketing interfaces, retail or point-of-sale terminals, and other internet-connected environments or digital assets that are owned, operated, or lawfully controlled by the Platform User and are integrated with the Platform for the purposes of data collection, advertising delivery, or analytics. "Inventory Monetisation Service" means the provision of a service via the Platform that enables Platform Users to monetise their authorised Digital Properties by hosting advertising messages, push notifications, or other communication formats delivered on behalf of other Platform Users through the Media Execution Service. "Media Execution Service" means the provision of a unified digital advertising service via the Platform that enables Platform Users to plan, purchase, and deliver advertising campaigns across: - programmatic inventory (including real-time bidding environments), - directly negotiated media deals (including guaranteed or preferred deals with publishers), - integrated third-party media platforms (such as social networks and search engines) via authorised APIs, and - Platform User-owned Digital Properties, where delivery is enabled via MyGaru's technical integrations, including the triggering of in-app advertising messages and push notifications. - messaging-based channels such as SMS or email, where delivery of marketing communications is technically facilitated by the Platform on behalf of the Platform User and subject to applicable consent requirements. "Message Distribution Service" means a service offered by a Platform User via the Platform that enables other Platform Users to deliver advertising messages through communication channels such as SMS, push notifications, or email, using the technical infrastructure, capacity, or integrations controlled or operated by the providing Platform User or its authorised intermediaries. "Onion ID Service" is a privacy-first identity framework enabling pseudonymous identification and behavioural data collection from authorised Digital Properties, subject to user consent. "Order Form" is a binding commercial agreement between a Platform User and MyGaru or an Authorised Operator, which sets out the commercial terms and conditions applicable to the Platform User's access to and use of the Platform. "Retail Media Inventory" means designated advertising placements or messaging channels within the Platform User's Digital Properties (as defined herein) that are made available for advertising delivery on behalf of other Platform Users under agreements integrated via the Platform. This includes, without limitation, in-app banners, push notifications, or other monetisable formats offered through the Platform for paid or attributed delivery. "Service Data" means metadata and/or de-identified and/or aggregated data relating to the Platform, its usage, performance, or interactions by Platform Users and Authorised Users, which does not include personally identifiable information. ## 3. Authorised Access and Use All plans are billed monthly. The Platform User confirms that all Authorised Users acting on its behalf are legally authorised to enter into binding agreements and are not individuals previously suspended or barred from using services of this type. The Platform User shall not (and shall not permit any third party to): - sell, rent, lease, license, sublicense, distribute or otherwise make available the Platform or any part thereof to any third party, except as expressly authorised by MyGaru or its Authorised Operator; - incorporate the Platform into a competitive or substantially similar cloud-based solution for the benefit of third parties; - reverse engineer, decompile, disassemble, or otherwise seek to derive the source code, algorithms, or non-public APIs of the Platform, except it is provided by MyGaru or its Authorised Operators or as expressly permitted by applicable law (and only upon prior written notice to MyGaru); - remove, obscure or alter any copyright, trademark or proprietary notice on or within the Platform; use the Platform in a manner that violates these Terms or other Platform usage rules notified by MyGaru; - modify, manipulate, interfere with or embed the Platform's SDKs, tags or tracking scripts outside of the instructions and authorisation provided by MyGaru. or annually based on your selection. ## 4. Data Ownership and Responsibility The Platform User retains all rights, title, and interest in and to all Customer Data processed through the Platform. The Platform User is solely responsible for ensuring that any Customer Data made available to the Platform has been lawfully collected and is accompanied by all necessary consents, permissions, or other legal bases required under applicable data protection laws. The Platform User agrees not to connect, submit, or process through the Platform any data that lacks sufficient consent or authorisation, particularly where the data contains personal information or behavioural insights relating to data subjects. MyGaru shall process Customer Data only in accordance with the configuration, settings, and instructions provided by the Platform User via the Platform. MyGaru shall not use or disclose Customer Data for its own purposes, except as necessary to operate and support the Platform and generate aggregated or anonymised outputs. MyGaru acts as a data processor and shall not be deemed the controller of Customer Data. ## 5. Prohibited Conduct The Platform User shall not, and shall not allow any party under its control to: - introduce any viruses, malware, or malicious code into the Platform; - attempt to gain unauthorised access to any systems, data, or networks related to the Platform; - use any automated tools, scripts, bots or scrapers without prior written consent from MyGaru; - manipulate or falsify usage, conversions, traffic, or performance metrics; - bypass or circumvent any Platform access restrictions or usage limits; - submit or attempt to deliver advertising content that is misleading, unlawful, offensive, harmful, or otherwise violates applicable law and industry standards; - in order to deliver advertising content to Retail Media Inventory in violation of content restrictions or eligibility criteria explicitly defined by the owner of the Retail Media Inventory and made available through the Platform; - offer Inventory Monetisation Services or Message Distribution Services through the Platform without holding the necessary rights, permissions, or legal basis to operate the relevant Digital Properties or messaging infrastructure, including required data subject consents and compliance with applicable data protection, marketing, and telecommunications laws; - use the Platform in any way that infringes on third-party rights or violates applicable law; - connect to the Platform or submit Customer Data that has not been lawfully obtained or that lacks sufficient consent or other legal basis as required under applicable data protection laws for the intended type of processing; - collect Customer Data through the Platform, including via the Onion ID service, from Digital Properties that the Platform User does not own or is not properly authorised to operate, or where the Platform User does not have the right to collect such data from end users. ## 6. Platform Deployment and Security Where specific client-side components of the Platform are deployed in environments controlled by the Platform User, including on-premises infrastructure or virtual instances hosted on third-party cloud facilities, the following terms shall apply: - The Platform User assumes full responsibility for the physical, network, and operational security of such environments; - The Platform User shall not use any part of the Platform software or services outside the authorised operational parameters, intended technical purpose, or agreed licensing terms; - The Platform User shall not attempt to use any component of the Platform to extract, reverse-engineer, or re-identify anonymised or aggregated outputs. ## 7. Confidentiality Each party agrees to keep all non-public information exchanged under these Terms confidential and use it solely for the purposes of the permitted use of the Platform. Disclosure is only permitted (i) with the disclosing party's prior written consent, or (ii) as required by law or court order, in which case prior written notice must be provided if legally permissible. ## 8. Use of Service Data MyGaru may collect, generate, and use Service Data for internal business purposes, including but not limited to customer support, product development, analytics, performance optimisation, benchmarking, and service improvement. Service Data may only be used within the Platform and shall not be sold, licensed, or disclosed to third parties, except where required by applicable law or a competent authority. All Service Data is and shall remain the exclusive intellectual property of MyGaru. ## 9. Third-Party Services via Platform If the Platform User uses the Platform to deliver services to third parties (e.g., anonymised analytics, targeted ad campaign execution), it remains fully responsible for: - ensuring that such usage is compliant with these Terms and all applicable laws; - ensuring that appropriate legal basis and consents are in place for any data processing performed on behalf of such third parties; - ensuring that the third party's Customer Data is not used in a manner that violates any legal or contractual obligations; - acting as the sole responsible party in relation to third-party clients when using the Platform; - where the Platform User provides services to third parties using the Platform or its outputs, it shall clearly indicate the origin of such services by including an attribution label such as "powered by MyGaru", using the MyGaru logo as specified in branding guidelines provided by MyGaru. ## 10. Account and User Security The Platform User is responsible for maintaining the confidentiality of its account credentials and for all activities that occur under its accounts. The Platform User shall promptly notify MyGaru of any unauthorised access or use of the Platform, suspected breaches, or compromise of credentials. ## 11. Export to Third-Party Analytics and BI Systems Platform Users and their Authorised Users may export anonymised financial reporting from the Platform to authorised external business intelligence tools (e.g., dashboards, financial planning platforms) solely for internal reporting or approved service purposes. No personally identifiable information (PII) or raw data subject-level data may be exported or reconstructed. The Platform User is responsible for ensuring that such integration complies with data protection and confidentiality obligations. ## 12. Media Execution Service Terms When using the Media Execution Service, the Platform User agrees to the following additional conditions: - The Platform User is solely responsible for the accuracy, legality, and compliance of all creative assets, campaign configurations, targeting parameters, tracking methods, landing pages, and promoted products. MyGaru reserves the right to reject or suspend any campaign, creative, or targeting setup at its sole discretion, without obligation to provide justification. - MyGaru may perform product testing, A/B testing, inventory allocation changes, traffic source shifts, or optimisation of algorithmic bidding logic across the Platform without advance notice to the Platform User, provided that these changes do not materially alter the agreed commercial pricing or reporting. - If guaranteed campaign delivery is contractually agreed and not fulfilled, MyGaru may, at its discretion, issue media credits, extend the campaign period, or apply compensatory delivery within sixty (60) days of the original end date. Such make-good remedies shall be the sole remedy available for underdelivery. - The Platform User shall not submit or authorise any ad traffic or campaign behaviour that involves fraudulent, incentivised, misleading, cloaked, automated, non-human, or artificially inflated impressions, clicks, or conversions. Detection of such activity is grounds for immediate suspension of access to the Platform and/or forfeiture of amounts due. ## 13. Placement of Advertising on Retail Media Inventory Platform Users who use the Platform to monetise their authorised Digital Properties (including websites, mobile applications, or other assets constituting Retail Media Inventory) by hosting advertising messages or push notifications are subject to the following terms: - The Platform User retains the right to block or reject the delivery of any advertising content to its Retail Media Inventory at its sole discretion, using the tools and controls provided within the Platform. MyGaru shall not be responsible for any such editorial decisions. - Once an advertising campaign or creative is explicitly approved by the Platform User through the Platform's workflow or permissions system, the Platform User undertakes to deliver the corresponding ad impressions or push notifications in accordance with the applicable campaign settings and timelines, unless technical issues or force majeure prevent fulfilment. - MyGaru reserves the right to withhold payment or suspend monetisation access for the Platform User in case of unjustified failure to serve approved advertising campaigns. Persistent failure may result in limitation or removal of the Platform User's access to the Inventory Monetisation Service. ## 14. Message Distribution Service Offering Platform Users may use the Platform to offer Message Distribution Services to other Platform Users. These services may include the technical capability to deliver advertising messages via channels such as SMS, push notifications, or email, through infrastructure operated directly by the providing Platform User (e.g. a telecom operator) or via authorised intermediaries (e.g. aggregators, messaging platforms). The providing Platform User may define and enforce delivery parameters, including timing, format, targeting, content restrictions, and applicable consent requirements. The providing Platform User is responsible for the proper operation, security, and legal compliance of its messaging infrastructure, including ensuring that all message deliveries comply with applicable telecommunications and marketing laws. ## 15. Consent and Lawful Basis for Advertising Communications Where a Platform User uses the Platform to offer advertising delivery capacity to other Platform Users — including through the Inventory Monetisation Service or Message Distribution Service — that Platform User is solely responsible for ensuring that any delivery of advertising messages (such as SMS, push notifications, or in-app placements) complies with all applicable data protection, marketing, and telecommunications laws. In particular, such Platform User must ensure that any applicable data subject consent or other lawful basis required for the delivery of such communications has been validly obtained and is appropriately recorded and managed. This responsibility applies only when the Platform User is acting as a provider of inventory or messaging infrastructure (i.e. delivering ads or messages on its Digital Properties or via its technical channels), and not when initiating campaign delivery through other Platform Users via the Media Execution Service. MyGaru provides the Platform solely as a neutral technical intermediary and does not validate or monitor legal bases for advertising delivery between Platform Users. ## 16. Suspension and Termination MyGaru reserves the right to suspend the Platform User's access to the Platform or specific services: - if payments are overdue for more than 30 days; - upon material breach of these Terms or any Order Form or other commercial agreement entered into with MyGaru or an Authorised Operator; - if suspension is necessary to prevent material harm to MyGaru, its systems, or its other customers (e.g. in case of denial-of-service attacks or unauthorised access); - if required by law or by request of a competent authority. Such suspension may be implemented immediately and without prior notice. ## 17. Disclaimers The Platform and all related services are provided on an "as is" and "as available" basis, without warranties of any kind, whether express, implied or statutory, including but not limited to any warranties of merchantability, fitness for a particular purpose, accuracy, or non-infringement. ## 18. Limitation of Liability To the fullest extent permitted by applicable law, in no event shall MyGaru's aggregate liability arising out of or relating to these Terms exceed the total fees paid by the Platform User to MyGaru or an Authorised Operator in the twelve (12) months preceding the claim. Neither party shall be liable for any indirect, incidental, special, punitive or consequential damages, including loss of profits, data, or business opportunities, even if advised of the possibility thereof. The Platform User agrees to indemnify, defend, and hold harmless MyGaru and its officers, employees, and Authorised Operators from and against any and all claims, damages, liabilities, costs and expenses (including reasonable legal fees) arising out of or in connection with: - any breach of these Terms by the Platform User or its Authorised Users; - any violation of applicable laws or regulations in connection with the use of the Platform; - any data or content submitted to the Platform by the Platform User or its Authorised Users; - any services provided by the Platform User to third parties using the Platform or its outputs. ## 19. Service Availability and Limitations The Platform is provided using commercially reasonable efforts; however, MyGaru does not warrant uninterrupted or error-free operation of the Platform and disclaims all liability for service interruptions due to network congestion, internet outages, hardware/software failures, third-party providers, or force majeure. Neither party shall be liable for any indirect, incidental, special, punitive or consequential damages, including loss of profits, data, or business opportunities, even if advised of the possibility thereof. ## 20. Publicity Unless otherwise agreed in writing, MyGaru may include the name and logo of the Platform User in customer listings or marketing materials. The Platform User may opt out by written notice. ## 21. Independent Contractors The parties are independent contractors. Nothing in these Terms creates a partnership, franchise, agency or fiduciary relationship between the parties. ## 22. Modifications to Terms MyGaru reserves the right to modify these Terms at any time. Notice of material changes may be provided via the Platform interface or email. Continued use of the Platform following such notification constitutes acceptance of the revised Terms. Notifications regarding modifications to these Terms shall be deemed validly delivered when sent to the email address associated with the Platform User's primary account registered within the Platform. It is the responsibility of the Platform User to maintain accurate and up-to-date email address information in their Platform account settings. ## 23. Entire Agreement and Severability These Terms, together with any applicable Order Form, licence, or other agreement entered into with MyGaru or an Authorised Operator, constitute the entire agreement between the parties with respect to the subject matter hereof and supersede all prior or contemporaneous oral or written agreements, proposals, representations, and communications. In the event of any conflict between these Terms and any Order Form, partner agreement, licence, or other contractual document entered into by the Platform User and MyGaru or an Authorised Operator, these Terms shall prevail, unless such other document is a written agreement entered into directly between the Platform User and MyGaru which expressly states that it overrides specific provisions of these Terms. If any provision of these Terms is held to be invalid or unenforceable by a court of competent jurisdiction, the remaining provisions shall remain in full force and effect. ## 24. Governing Law and Dispute Resolution These Terms are governed by the law specified in the applicable Order Form or licence agreement. If no such law is specified, these Terms shall be governed by and construed in accordance with the laws of England and Wales. Before initiating legal proceedings, the parties agree to attempt resolution through good faith negotiations between senior management within 90 days of written notice. ## 25. Contact All notices relating to legal, compliance, or contractual matters under these Terms, including but not limited to notices of breach, termination, or claims, shall be deemed validly delivered when sent to: legal@myGaru.com . It is the Platform User's responsibility to ensure that such communications are properly issued and recorded. ## Appendix 1 – Vietnam-Specific Terms This Appendix applies to the use of the Platform in Vietnam. It supplements the Terms of Service and, in the event of any inconsistency, prevails to the extent necessary to reflect the Vietnam operating model described below. ### 1. Vietnam Operating Entity For Platform use in Vietnam, the relevant local operating and service-providing entity is Mygaru Vietnam LTD . Mygaru Vietnam LTD . Registered office: Phòng P.08, Tầng 6, Sky City Tower A, 88 Phố Láng Hạ, Phường Láng, Thành phố Hà Nội, Việt Nam Email: mgvn@mygaru.vn For the purposes of this Appendix, references to "MyGaru" in relation to Vietnam shall be understood as referring to Mygaru Vietnam LTD as the local operating and service-providing entity, except where the Terms expressly refer to Mygaru OU in its capacity as the holder of intellectual property rights in the Platform or as a provider of limited group-level support, service continuity, technical assistance, reporting oversight or orchestration functions in support of the Vietnam deployment. ### 2. Vietnam Service Model In Vietnam, the Platform is provided as a privacy-centric data intermediary and technical service environment for controlled data connection, authorised interoperability, analytics, audience activation, reporting, and related billing, remuneration and settlement support. For the purposes of this Appendix, that service model is intended to be consistent with the Vietnam legal framework applicable to data-related products and services, including intermediary data services under Law No. 60/2024/QH15 on Data , as such framework may be amended, replaced or supplemented from time to time. The Platform is not provided as a general venue for the unrestricted sale, purchase, transfer or exchange of raw personal data or raw participant data sets between Platform Users. ### 3. Platform User Responsibilities in Vietnam Each Platform User remains solely responsible for ensuring that its access to and use of the Platform in Vietnam complies with all applicable Vietnamese laws, decrees, regulations, regulatory guidance, licensing conditions, sector-specific rules and legally binding governmental requirements applicable to that Platform User, its business model, its data sources, its users, its industry sector and its intended use of the Platform. Without limitation, each Platform User shall remain responsible for compliance with all requirements arising under or in connection with: - Law No. 60/2024/QH15 on Data; - Law No. 91/2025/QH15 on Personal Data Protection - Decree No. 356/2025/ND-CP - and any other Vietnamese law, decree, regulation, directive, standard, approval condition or regulatory requirement applicable to the relevant data, service, interface, communication channel, industry sector, commercial activity or intended use case. Each Platform User further acknowledges and agrees that MyGaru does not provide legal advice and does not assume responsibility for determining whether a Platform User is legally permitted to collect, connect, contribute, access, activate, disclose, monetise, report on, or otherwise use any data, insight, audience, signal or other output through the Platform. ### 4. Additional Responsibilities for Platform Users in Vietnam 4.1 Data Partners Each Data Partner is solely responsible for ensuring that any data, signals, insights, audiences or other outputs it connects to, makes available through, or uses within the Platform have been lawfully collected, lawfully made available, and are supported by all permissions, consents, notices, approvals and other legal bases required under applicable Vietnamese law and any other applicable legal or regulatory requirement. Each Data Partner is also solely responsible for determining whether it has the legal right to upload, connect, store, process, monetise, make available, or otherwise use the relevant data or outputs through the Platform and for ensuring that such use remains within the legally permitted scope. 4.2 Telecoms Where a Telecom uses or supports the Platform in Vietnam, that Telecom remains solely responsible for its own compliance with all Vietnamese laws and regulatory requirements applicable to telecommunications services, subscriber-facing controls, user authorisations, identity-related processes, pseudonymisation-related processes, advertising-related controls, and any other Telecom-side activity connected with the Platform. 4.3 Publishers Where a Publisher uses the Platform in connection with a website, application, game or other user-facing property in Vietnam, that Publisher remains solely responsible for ensuring that it has the legal right to operate that property, collect or connect the relevant data, display or deliver the relevant content, and comply with all Vietnamese laws and regulatory requirements applicable to notices, consent mechanisms, advertising, media, digital services, consumer-facing communications and related activities. 4.4 Advertisers Each Advertiser remains solely responsible for ensuring that its campaigns, targeting instructions, advertising content, commercial claims, audience use, and any related use of the Platform comply with all applicable Vietnamese laws and regulatory requirements, including any rules relating to advertising, marketing communications, consumer protection, sector-specific restrictions and any other applicable legal requirement. 4.5 Authorised Intermediaries and Third-Party Services Where the Platform is used together with authorised intermediaries, third-party services, third-party media platforms or other integrated service providers, the relevant Platform User remains solely responsible for ensuring that such use and integration complies with these Terms, all applicable Vietnamese laws and regulations, and any other legal or regulatory requirements applicable to the relevant service, infrastructure, delivery logic, reporting logic or commercial activity. No such integration may be used in a manner that would imply unrestricted access to raw personal data, raw participant data sets, End User lists or any other data beyond the scope expressly permitted by the Platform and by applicable law. ### 5. Data Use Boundaries The Platform does not permit Platform Users to obtain unrestricted access to one another's raw personal data, raw participant data sets, End User lists or source-level identifiers. Any cross-participant use enabled through the Platform is limited to the forms of authorised use supported by the Platform, including anonymised insights, authorised audience activation, sanitised reporting, and related usage-based commercial logic, in each case subject to the permissions, settings and legal basis established by the relevant Platform User responsible for the relevant processing activity. This approach is consistent with the federated and privacy-centric operating model described in the current Vietnam deployment materials. Each Platform User remains solely responsible for ensuring that its own use of any such output is lawful and permitted under all applicable Vietnamese laws and other applicable legal or regulatory requirements. ### 6. Localisation and Access Model For Vietnam use, the Platform is intended to operate on a localised deployment model for those parts of the Platform that process personal data or derivative user identifiers. This is consistent with the current Vietnam deployment position reflected in the platform documentation. Any support, orchestration, reporting or similar access provided from outside Vietnam is limited to the scope expressly authorised by MyGaru and does not permit access to raw personal data, raw participant data sets, End User lists or unrestricted user-level data. ### 7. Mygaru OU Functions Nothing in this Appendix prevents Mygaru OU from acting as the holder of intellectual property rights in the Platform or from providing limited group-level support, service continuity, technical assistance, reporting oversight or orchestration functions in support of the Vietnam deployment. However, such functions do not alter the role of Mygaru Vietnam LTD as the local operating and service-providing entity for Vietnam. ### 8. Contact for Vietnam Questions relating to Platform use in Vietnam may be directed to: Mygaru Vietnam LTD Phòng P.08, Tầng 6, Sky City Tower A, 88 Phố Láng Hạ, Phường Láng, Thành phố Hà Nội, Việt Nam Email: mgvn@mygaru.vn ### 9. Interpretation This Appendix shall be interpreted in a manner consistent with the Vietnam service model described above, namely as a local privacy-centric intermediary and technical service environment for controlled Platform use. Nothing in this Appendix shall be interpreted as permitting the unrestricted sale, transfer or exchange of raw personal data between Platform Users through the Platform. --- # 24 Channel — myGaru Case Study URL: https://mygaru.com/cases/case-24-channel/ Description: myGaru powered analytics solution, Nexinsight, enabled deep, cookie-free analysis of audience behaviour per content category for a leading publisher, unlocking new monetisation insights and improving traffic acquisition campaign performance. Back to Cases 24 Channel # Granular Audience Analytics for Media Content Segmentation myGaru powered analytics solution, Nexinsight, enabled deep, cookie-free analysis of audience behaviour per content category for a leading publisher, unlocking new monetisation insights and improving traffic acquisition campaign performance. Name Channel 24 (24 Kanal) Headquarters Lviv, Ukraine (Part of Lux Group) Founded 2006 Industry Media, Video News, Digital Broadcasting Monthly Digital Audience 5M+ unique users ## Challenge 24 channel, Ukraine’s leading news broadcaster, has been rapidly expanding its digital presence with the 24tv.ua website attaining leadership in the amount of content generated among news websites. The editorial and commercial teams identified a need to analyse audience composition across different website sections and determine which content categories attracted the highest share of female viewers, a key target for several advertising partners. ## Solution Nexinsight, integrated with telecom-driven technology from myGaru, deployed its tracker on the 24tv.ua website. It delivered granular audience analytics across 25 content sections and multiple traffic sources, using over 100+ behavioural attributes from Kyivstar, Ukraine’s largest telecom operator, integrated with myGaru data clean room. “With Nexinsight tracker driven by myGaru technology, we were able to break down the audience by content section and clearly see how different themes attract distinct demographic groups as never before. Telecom-driven analytics provides a far broader set of audience interests than Google Analytics, with strong granularity. This allows us to isolate target groups and serve more relevant ads in direct sales campaigns. It has also become a major advantage in securing new commercial partnerships.” Denys Zelenov Head of Digital, 24 Channel ## Outcomes 01 Granular Audience Insights 02 Content-Based Segmentation Back to all cases Hello. Привіт. Hola. Ciao. 你好 ## Join our network to start growing --- # Bidmatic — myGaru Case Study URL: https://mygaru.com/cases/case-bidmatic/ Description: Facing market saturation and shrinking ad revenues, Bidmatic integrated with myGaru to enrich traffic from Safari and other cookie-restricted browsers. The telecom-based ID enabled post-cookie targeting, increased win rates against Google, and opened new monetisation paths for over 1,000 publishers. Back to Cases Bidmatic # Cookie- and Email-free Traffic Enrichment for Programmatic Supply Facing market saturation and shrinking ad revenues, Bidmatic integrated with myGaru to enrich traffic from Safari and other cookie-restricted browsers. The telecom-based ID enabled post-cookie targeting, increased win rates against Google, and opened new monetisation paths for over 1,000 publishers. Name Bidmatic Headquarters Delaware, USA Founded 2021 Industry AdTech / Programmatic Infrastructure Merchant Reach 5,000+websites, 5B+ monthly impressions ## Challenge Despite its dominant position in Ukraine’s header bidding market, Bidmatic faced limited room for growth. With over 1,000 publishers onboarded — including 8 of the top 15 — the company had saturated the local supply landscape. Concurrently, wartime pressures were reducing ad income across the board, prompting the need for new revenue levers for publisher sustainability. ## Solution Through a quick and seamless integration with myGaru, completed in under an hour, BidMatic unlocked the ability to enrich traffic from Safari and other cookie-blocked browsers, segments traditionally unreachable by AdTech. By leveraging telecom-driven identification, BidMatic enhanced its header bidding product, winning a larger share of auctions against Google. This resulted in significantly boosting monetisation outcomes for publishers connected to BidMatic’s header bidding solution. Moreover, Bidmatic positioned itself as post-cookie solution and consequently has achieved a new competitive boost, leading to growing onboarding requests from publishers. “myGaru ID was easy to implement and fully compatible with standard prebid ID modules. The almost 50%+ uplift in enriched traffic is impressive. With more Ukrainian telecom providers expected to join the ecosystem, we see strong potential for this to positively impact publisher revenues across the ukrainian media market.” Ivan Liashok CEO, Bidmatic ## Outcomes 01 47% increase in enriched traffic 02 Increased Win Rate vs Google 03 Increased demand from publishers Back to all cases Hello. Привіт. Hola. Ciao. 你好 ## Join our network to start growing --- # Kyivstar, Vodafone Ukraine & lifecell — myGaru Case Study URL: https://mygaru.com/cases/case-cross-operator/ Description: myGaru collaborated with all three mobile operators in Ukraine, Kyivstar, Vodafone Ukraine and lifecell, to measure the country’s active digital audience through real telecom network activity. Back to Cases Kyivstar, Vodafone Ukraine & lifecell # Measuring Ukraine’s Active Digital Audience Through Cross-Operator Collaboration myGaru collaborated with all three mobile operators in Ukraine, Kyivstar, Vodafone Ukraine and lifecell, to measure the country’s active digital audience through real telecom network activity. The study identified a twofold overstatement in Google-reported reachable audience estimates and established a telecom-verified denominator for reach, frequency capping and media budget allocation. Participants Kyivstar, Vodafone Ukraine, lifecell Industry Telecommunications Market Ukraine ## Challenge FMCG brands and agencies planning awareness campaigns in Ukraine relied on addressable audience figures reported by Google’s buying tools, which showed roughly 40 million weekly reachable unique users in Ukraine, based on 46.8 million weekly active users gross, including 6.5 million desktop users. The figure was difficult to reconcile with market reality: Ukraine’s pre-war population was about 40 million people, while widely reported estimates indicated that at least 12 million citizens had left the country after the Russian full-scale invasion. If the denominator was inflated, reach forecasts, frequency capping and budget allocation could not be reliably trusted. ## Solution Using its integrations with all three mobile operators in Ukraine, myGaru coordinated a cross-operator study designed to measure active mobile internet users inside the country. Kyivstar, Vodafone Ukraine and lifecell each contributed a broad segment of real subscribers who met a deliberately simple activity threshold: at least 200 MB of monthly mobile data consumption plus basic behavioural activity. myGaru then resolved these audiences at the network connection level and deduplicated them across operators. The study identified approximately 20 million deduplicated active subscribers across Ukraine’s national mobile networks, revealing a substantial gap between telecom-verified audience measurement and the audience volumes available through Google’s RTB planning tools. This created a unified, bot-filtered measurement layer based on real SIMs and live network sessions, rather than cookies or device IDs. It gave advertisers and agencies a telecom-verified denominator for media planning, supporting more reliable reach forecasting, frequency capping and budget allocation towards genuinely reachable users. ## Outcomes 01 ~2x audience overstatement identified 02 ~20M telecom-verified active users measured Back to all cases Hello. Привіт. Hola. Ciao. 你好 ## Join our network to start growing --- # Forbes Ukraine — myGaru Case Study URL: https://mygaru.com/cases/case-forbes-wantent/ Description: Forbes Ukraine leveraged Wantent’s emotional AI and myGaru’s technology to launch creative campaigns precisely matched to audience segments built from anonymised telecom data, enabling emotion-driven personalisation and deterministic activation, without cookies and brand-side integrations with data vendors. Back to Cases Forbes Ukraine # Emotion-Driven Targeting with Data-Enriched Segments Forbes Ukraine leveraged Wantent’s emotional AI and myGaru’s technology to launch creative campaigns precisely matched to audience segments built from anonymised telecom data, enabling emotion-driven personalisation and deterministic activation, without cookies and brand-side integrations with data vendors. Name Forbes Ukraine Headquarters Kyiv, Ukraine Founded 2010 Industry Business Media, Publishing (Magazine & Digital) Digital Reach ~5 million monthly unique users ## Challenge Forbes Ukraine, one of the country’s leading business media brands, is actively expanding its event portfolio for the business community. For its campaigns, Forbes sought a more dynamic and data-driven approach to creative testing and audience targeting. To address this, the company partnered with Wantent, an AI company originally focused on measuring emotional reactions to video content for the media & entertainment industry. Wantent was scaling its attributional AI engine for the advertising sector, yet faced limitations due to the lack of granular and actionable audience data available to advertisers. ## Solution Wantent analysed emotional responses to Forbes’ proposed creatives using its emotional tests AI engine and a panel of real viewers. Based on these results, the most resonant creatives were selected and further optimised based on proposed instructions. The AI-derived emotional attributes were then mapped to over 100 anonymised behavioural attributes from Ukrainian telecoms connected to myGaru’s data clean room. For each selected creative, Wantent constructed pre-matched multi-attribute audience segments using telecom data and added its own analyst markup to segment pricing. These segments were made ready for activation via Global Digital DSP, which is fully integrated with myGaru. “Collaborating with Wantent and its technology partner, myGaru, enabled us to run tailored targeting campaigns with emotionally relevant creatives, without needing separate data integrations. This helped us significantly improve our marketing budget efficiency.” Valentyna Komarova CMO, Forbes Ukraine ## Outcomes 01 Improved marketing spend efficiency Back to all cases Hello. Привіт. Hola. Ciao. 你好 ## Join our network to start growing --- # Kasta — myGaru Case Study URL: https://mygaru.com/cases/case-kasta/ Description: Analytics solution Nexinsight revealed inaccuracies in Google Analytics' gender split and enabled high-income segmentation for Kasta. Back to Cases Kasta # Tapping Telecom Data for Audience Accuracy Beyond Google Analytics myGaru powered analytics solution, Nexinsight, revealed significant inaccuracies in Google Analytics’ gender split and enabled high-income audience segmentation for tailored offers, resulting in improved CTR for fashion e-commerce platform Kasta. Name Kasta Headquarters Kyiv, Ukraine Founded 2010 (originally as ModnaKasta) Industry E-commerce / Online Fashion & Multi‑Category Marketplace Platform Transitioned from a members-only fashion club to a multi-category marketplace offering 2+ million SKUs from 5,000+ merchants ## Challenge Kasta, Ukraine’s leading fashion marketplace, ran direct deals with news platform Ukr.net to reach women, its core customer base. According to Google Analytics, 60% of Ukr.net’s traffic was female, guiding media spend and creative direction. However, campaign performance remained below expectations, prompting doubts about audience quality. ## Solution Ukr.net integrated Nexinsight — a telecom-based analytics tool built on myGaru’s technology. The Nexinsight analysis, driven by telecom data available within myGaru, revealed a striking mismatch: women actually made up only 30% of Ukr.net’s audience. Follow-up verification using SimilarWeb data confirmed myGaru’s telecom-driven insights. In addition, Nexinsight, powered by myGaru data clean room connected telecom data, provided over 40 behavioural attributes on Ukr.net’s audience, including purchasing power, tech affinity, and consumer intent, enabling a far more granular and actionable understanding of the audience. As a result, Kasta shifted its creative strategy, tailoring messaging to different audiences and also offering higher-ticket items based on new income insights. This led to a noticeable uplift in CTR. “Thanks to Nexinsight and their technology partner, myGaru, we discovered significantly more male users on certain platforms, prompting us to tailor our value proposition to better match those audiences, which in turn increased CTR. Telecom-driven tracking reveals the purchasing power of users across ad placements, something Google Analytics lacks. We saw that the audience had above-average buying capacity, so we included higher-priced items in our promotions. This delivered a positive performance outcome.” Inna Demidenko CMO at Kasta ## Outcomes 01 GA gender split bias identified 02 CTR uplift post-correction 03 Income-tiered offer delivery Back to all cases Hello. Привіт. Hola. Ciao. 你好 ## Join our network to start growing --- # Kyivstar — myGaru Case Study URL: https://mygaru.com/cases/case-kyivstar/ Description: Kyivstar transitioned data monetisation from a third-party cookie setup to a telecom-based identity infrastructure powered by myGaru. Back to Cases Kyivstar # From Cookie-Based to Telecom ID–Driven Data Monetisation Kyivstar transitioned data monetisation from a third-party cookie setup to a telecom-based identity infrastructure powered by myGaru, increasing addressable reach, enabling cross-channel activation and activating interoperability with other data vendors. Name Kyivstar Headquarters Kyiv, Ukraine Founded 1994 Industry Telecommunications Company Size 3,500+ employees Mobile ~24 million Fixed-Line 1.5 million Market Share ~47% of Ukraine’s mobile market ## Challenge Kyivstar transitioned data monetisation from a third-party cookie setup to a telecom-based identity infrastructure powered by myGaru, increasing addressable reach, enabling cross-channel activation and activating interoperability with other data vendors. ## Solution Through integration with myGaru’s telecom-driven identity technology and deployment of the myGaru data clean room, Kyivstar transitioned to a cookie-free infrastructure that enabled audience reach of approximately 97% across its subscriber base. By leveraging myGaru technology, Kyivstar recovered previously inaccessible traffic across all environments, including Safari, Firefox, and embedded browsers in Facebook, Instagram, TikTok, and WhatsApp. Its data also became actionable beyond display — across in-app, social, and retail media channels, expanding reach beyond display. At the same time, the transition to myGaru’s privacy-first clean room enabled interoperability with other data vendors, fostering cross-vendor data synergy. All activations are executed within a closed environment using encrypted and pseudonymised identifiers, and at no point is any personally identifiable information shared with third parties. Users’ explicit consent is respected where required, and all processes fully comply with GDPR and Ukrainian data protection law. This setup not only unlocks aggregated audience insights at unprecedented scale but also reinforces Kyivstar’s commitment to privacy, transparency, and user control, while supporting the growth of ad revenue for Ukrainian media and contributing to a sovereign data ecosystem. “myGaru’s technology delivered a 97% audience reach across our subscriber base, well beyond our expectations. We also see enormous potential in combining securely our insights with other data vendors, especially retailers.” Andrii Zheliezniak Director of Big Data at Kyivstar ## Outcomes 01 Display audience reach ×2.3 02 Unlocked reach to in-app, socials, retail media 03 Cross-vendor data synergy Back to all cases Hello. Привіт. Hola. Ciao. 你好 ## Join our network to start growing --- # TAVR Media — myGaru Case Study URL: https://mygaru.com/cases/case-tavr-media/ Description: TAVR Media, Ukraine’s largest national radio group, partnered with Nexinsight to deepen its understanding of online audiences and boost advertising efficiency. The project enhanced ad targeting accuracy and helped TAVR unlock actionable insights for both commercial and editorial teams. Back to Cases TAVR Media # Audience analytics upgrade through telecom-powered audience analytics TAVR Media, Ukraine’s largest national radio group, partnered with Nexinsight to deepen its understanding of online audiences and boost advertising efficiency. The project enhanced ad targeting accuracy and helped TAVR unlock actionable insights for both commercial and editorial teams. Name Tavr Media Headquarters Kyiv, Ukraine Founded 2010 Industry Digital Media, Online Radio, Streaming Reach Advertising across 9 national radio stations; weekly reach 10M+ listeners, 98% territorial coverage ## Challenge TAVR Media needed to go beyond basic web analytics to better serve advertisers and improve campaign performance. The goal was to obtain detailed audience insights from its streaming platform, play.tavr.media, without relying on generic metrics or search-based assumptions. The team also sought data that could inform editorial content strategies and support media planning for a commercially active audience. ## Solution TAVR Media integrated Nexinsight’s analytics powered by the myGaru platform to gain a unified view of audience behaviour across its streaming service, play.tavr.media. Nexinsight delivered loyalty-based segmentation powered by telecom data, allowing TAVR to move beyond generic traffic metrics. Through this collaboration, TAVR Media received detailed insights into audience traits: over 90% of users accessed the site directly, proving long-term engagement and platform loyalty. Segments showed high employment rates, above-average income, and strong interest in automotive topics — making them commercially attractive. As a result, TAVR Media was able to strengthen its value proposition to advertisers with verified behavioural data, improve monetisation of premium traffic, and provide radio editors with segment insights for content planning — all within the secure and privacy-compliant framework. “Thanks to Nexinsight trackers powered by myGaru, we gained valuable insights into our audience and can now respond more precisely to listener needs. This has made every hryvnia spent on advertising more targeted and effective, while even helping our editorial team refine radio content for core audience groups."” Volodymyr Pedorich Commercial Director, TAVR Media ## Outcomes 01 Increased monetisation of traffic 02 Higher audience engagement Back to all cases Hello. Привіт. Hola. Ciao. 你好 ## Join our network to start growing --- # Tranzzo — myGaru Case Study URL: https://mygaru.com/cases/case-tranzzo-2/ Description: Tranzzo, a leading Ukrainian payment provider serving over 3,000 online merchants, partnered with myGaru to integrate anonymous post-purchase audience analytics directly into its merchant dashboard. Back to Cases Tranzzo # Cookieless Retargeting and Audience Analytics driven payment Transactions data Tranzzo, a leading Ukrainian payment provider serving over 3,000 online merchants, partnered with myGaru to integrate anonymous post-purchase audience analytics directly into its merchant dashboard. The solution enabled cookie-free segmentation and telecom-powered retargeting — unlocking incremental value from every transaction. Name Tranzzo Headquarters Kyiv, Ukraine (with office in London) Founded 2017 Industry Payment Service Provider (PSP) Merchant Reach over 3,000 merchant clients Notable Clients Diia (Ukrainian Ministry of Digital Transformation), WOG, Foxtrot, Liki24 ## Challenge To create new revenue opportunities for its merchant base, Tranzzo aimed to enrich its core payment service with new offerings to partnered merchnats. ## Solution Tranzzo integrated myGaru’s telecom-based ID directly into its payment form, enabling anonymous customer recognition at the point of payment entry. This allowed the creation of actionable segments for anonymised behavioural analysis and retargeting. On the platform side, Tranzzo built dedicated interface sections where merchants could access anonymised cohort-based audience analytics based on over 50 telecom-powered behavioural attributes — offered as a paid service. Merchants were further able to configure retargeting campaigns directly from the Tranzzo interface, delivering programmatic ads to people who had completed purchases, based on parameters such as transaction value, frequency, or recency. As a result, Tranzzo launched a fully privacy-compliant analytics and advertising offering for its merchant base — increasing merchant engagement and unlocking new revenue from ad spend commissions and analytics consumption. All of this was achieved without requiring direct telecom integrations or contracting, and without asking merchants’ customers to log in via email. “Partnering with myGaru unlocked a unique value proposition for our 3,000 online merchants with a new revenue stream for our own business. We’re currently training our sales team to scale the promotion of our new analytics and ad serving features within the Tranzzo platform.” Anna Bondar Business Development Team Lead at Tranzzo ## Outcomes 01 Increased engagement for new partners 02 New revenue stream from merchant media spend and analytics usage Back to all cases Hello. Привіт. Hola. Ciao. 你好 ## Join our network to start growing --- # Tranzzo — myGaru Case Study URL: https://mygaru.com/cases/case-varus-tranzzo/ Description: The myGaru platform enabled payment solution provider Tranzzo to embed analytics and advertising services directly into its merchant interface, allowing clients to analyse and retarget users who completed purchases via Tranzzo’s payment form. Back to Cases Tranzzo # Embedding Cookie-free Analytics and Advertising Services into a PSP Provider’s Platform The myGaru platform enabled payment solution provider Tranzzo to embed analytics and advertising services directly into its merchant interface, allowing clients to analyse and retarget users who completed purchases via Tranzzo’s payment form. Name Tranzzo Headquarters Kyiv, Ukraine (with offices in London) Founded 2017 Industry Fintech / Payment Service Provider (PSP) Merchant Reach over 3,000 merchant clients ## Challenge Ukrainian payment service provider Tranzzo, with a large network of merchant partners, was seeking new revenue streams by offering value-added services beyond core payment processing. Among its clients, Varus, a national grocery retailer, was focused on boosting online sales and in need of smarter, data-driven retargeting tools. ## Solution Tranzzo embedded the myGaru telecom-driven ID into its payment forms, enabling anonymous identity resolution at the point of purchase, without requiring merchants’ websites to establish direct integrations with myGaru. In parallel, Tranzzo integrated with myGaru via APIs and launched new analytics and advertising services within its merchant dashboard, enabling it to test its case client Varus. These services leveraged anonymised behavioural data from Ukrainian telecoms, which were also connected to the myGaru data clean room. As a result, Varus gained immediate access — directly via the Tranzzo dashboard — to deep behavioural insights on customers who completed purchases, including access to over 50 telecom-based behavioural attributes. Furthermore, Varus was able to configure automated retargeting campaigns that served ad impressions to users with high payment transaction values. In addition, Tranzzo enabled Varus to promote pet products to actual buyers identified as dog owners through telecom geo-data, transforming insights into precise, action-ready marketing without requiring merchant-side integration with either myGaru or telecoms. “Partnering with myGaru unlocked a unique value proposition for our 3,000 online merchants with a new revenue stream for our own business. We’re currently training our sales team to scale the promotion of our new analytics and ad serving features within the Tranzzo platform merchants.” Anna Bondar Business Development Team Lead at Tranzzo ## Outcomes 01 Email- & cookie-free retargeting 02 50+ attributes analytics Back to all cases Hello. Привіт. Hola. Ciao. 你好 ## Join our network to start growing --- # Vidzone — myGaru Case Study URL: https://mygaru.com/cases/case-vidzone/ Description: CTV advertising vendor Vidzone, thanks to its integration with myGaru, was able to link TV exposures with users’ exposures and actions on mobile devices, which increased the value of CTV impressions and opened access to performance ad budgets. Back to Cases Vidzone # Bridging TV and Mobile: Real-Time Attribution for CTV CTV advertising vendor Vidzone, thanks to its integration with myGaru, was able to link TV exposures with users’ exposures and actions on mobile devices, which increased the value of CTV impressions and opened access to performance ad budgets. Name Vidzone (CTV AdTech, Ukraine) Founded 2016 Industry AdTech (CTV / OTT) CTV market share in Ukraine ~36% Ukrainian TV channels reach (in Ukraine) ~95% ## Challenge Vidzone, being the leading CTV advertising vendor in Ukraine, amid war-related declines in advertising revenues, was searching for ways to increase the yield of CTV ad impressions. To this end, Vidzone sought to enable performance measurement of advertising campaigns and to link CTV impressions to CPA chains that maintain steady demand from advertisers. However, QR code activations in CTV produced low engagement, and IP-based matching proved unreliable because a single IP address is often shared by multiple households. ## Solution Vidzone carried out an integration with myGaru ID, which on the other side is integrated with Ukrtelecom, the leading fixed-line operator in Ukraine. The technology enables identification of households, as well as subscribers of mobile operators (also integrated with myGaru) who use Ukrtelecom Wi-Fi networks. Consequently, Vidzone’s TV exposures to Ukrtelecom households were stitched to mobile ad exposures across traditional digital channels and orchestrated into true omnichannel journeys together with push notifications, in-app and display ads. The same integration tied Vidzone’s CTV impressions to downstream user actions on participating advertisers’ digital properties (with myGaru ID enabled) and to sales from retailers linked to myGaru’s Data Clean Room, where retailers granted the advertiser access to specified datasets and product-sales data. “Our joint tests with myGaru and Ukrtelecom delivered a breakthrough for CTV advertisng, removing its long-standing isolation from other digital channels and opening access to performance budgets that demand real-time attribution and measurement.” Ievgen Levchenko CEO, Vidzone Back to all cases Hello. Привіт. Hola. Ciao. 你好 ## Join our network to start growing --- # DeepLoyalty — myGaru Case Study URL: https://mygaru.com/cases/deep-loyalty-2/ Description: DeepLoyalty connects banks and retailers through anonymised purchase receipt delivery, where DeepLoyalty helps retailers to profile receipts without needs for customer authentication and loyalty cards. Back to Cases DeepLoyalty # Seamless Telecom-Powered behaviour Analytics DeepLoyalty connects banks and retailers through anonymised purchase receipt delivery, where DeepLoyalty helps retailers to profile receipts without needs for customer authentication and loyalty cards. By integrating with myGaru, the platform enabled retail clients to activate high-precision telecom-powered audience analytics. Name DeepLoyalty Headquarters Dnipro, Ukraine Founded 2022 Industry RetailTech/ Digital receipt and loyalty platform Merchant Reach 50–60M digital receipts per month Notable Clients PrivatBank, Sense Bank, PUMB, Oschadbank, Varus, OKKO, Foxtrot, WOG, WineTime ## Challenge DeepLoyalty, with its wide presence across partnered retailers, was seeking new ways to expand its service offering. In working closely with retailers, a growing demand became evident: a need for deeper audience understanding, improved customer segmentation, and targeted communication with dormant and disengaged users. ## Solution Through integration with myGaru, DeepLoyalty gained access to telecom-powered, anonymised cohort insights about the customers of its partnered merchants. By offering this as a premium service, DeepLoyalty unlocked a new telecinm analytics-driven revenue stream. Acting as the interface between its merchants and telecom-grade myGaru analytics, DeepLoyalty also enabled sophisticated churn-risk mitigation for its partnered retailers — identifying customer groups engaging with direct competitor websites or offline stores and offering ads or SMS delivery for such customers. Additionally, DeepLoalty enabled telecom-data powered intelligence via geo-traffic heatmaps to guide new store openings for partnered retailers. Critically, this was achieved without direct integrations and contracting between DeepLoyalty and telecoms, or between myGaru and retailers. “With a single integration with myGaru, we gained the ability to establish partnerships with telecoms for the distribution of their analytical services without requiring additional technical integrations.” Max Popov Co-founder & CTO, DeepLoyalty ## Outcomes 01 Cutting edge analytics: Behaviour profile, churn rate mitigation and geo-traffic heatmaps 02 New revenue stream Back to all cases Hello. Привіт. Hola. Ciao. 你好 ## Join our network to start growing --- # DeepLoyalty — myGaru Case Study URL: https://mygaru.com/cases/deep-loyatly-1/ Description: DeepLoyalty integrated with myGaru to unlock anonymised access to over 60 million monthly receipts, enabling FMCG brands to measure campaign performance while opening new revenue streams for retailers. Back to Cases DeepLoyalty # Unlocking Retail Receipt Intelligence for FMCG Campaigns Deep Loyalty connects banks and retailers to enable receipt-level analytics and customer profiling. By integrating with myGaru, the platform unlocked anonymised access to over 60 million monthly receipts — enabling FMCG brands to measure campaign performance, while opening up new revenue stream for retailers. Name DeepLoyalty Headquarters Dnipro, Ukraine Founded 2022 Industry RetailTech / Digital receipt and loyalty platform Merchant Reach 50–60M digital receipts per month Notable Clients PrivatBank, Sense Bank, PUMB, Oschadbank, Varus, OKKO, Foxtrot, WOG, WineTime ## Challenge With an extensive integration network across Ukrainian retailers and banks, DeepLoyalty was seeking new sources of revenue and added value for its clients — while operating within strict data privacy regulations and the heightened sensitivity of its partners’ customer data. ## Solution By integrating with myGaru, DeepLoyalty enabled the activation of partnered merchants’ customer data in full compliance with GDPR. This allowed FMCG brands to measure the real-time impact of their brand awareness campaigns on retail sales, using privacy-safe attribution tools available for brands via myGaru. As a result, both retailers and DeepLoyalty unlocked new revenue streams, while DeepLoyalty gained a competitive edge and potential to expand the offer with more myGaru features accessible for partnered retailers directly within DeepLoyalty dashboards. “ With myGaru, we’ve unlocked new revenue streams for our merchant partners. We plan to further expand the scope of myGaru-powered offering — including an advertising service that will allow partnered merchants to manage their ad campaigns directly within DeepLoyalty.” Max Popov Co-founder & CTO, DeepLoyalty ## Outcomes 01 Receipt-based campaign attribution 02 GDPR-compliant data monetisation Back to all cases Hello. Привіт. Hola. Ciao. 你好 ## Join our network to start growing --- # Global Digital — myGaru Case Study URL: https://mygaru.com/cases/global-digital-1/ Description: Global Digital is a programmatic agency providing access to telecom-powered audiences for leading advertisers and agencies. Back to Cases Global Digital # DSP driven by unified telecom-powered data signals Global Digital is a programmatic agency providing access to telecom-powered audiences for leading advertisers and agencies. By integrating myGaru, the company connected Ukraine’s three largest telecom networks into a single activation hub. This enabled streamlined, cookieless campaign activation across the national telecom infrastructure — with full privacy compliance. Name Global Digital Headquarters Kyiv, Ukraine Founded 2016 Industry Demand Side Platform ## Challenge Global Digital aimed to unlock telecom audience data from multiple operators for use in programmatic campaigns. The goal was to unify fragmented telco signals into a single, scalable infrastructure while ensuring that all activations remained fully anonymous, compliant and easy to deploy across online and offline channels. ## Solution Through its integration with myGaru, Global Digital gained access to anonymised telecom insights via a single, privacy-preserving platform. The myGaru provided a compliant environment for aggregating and activating telco-based segments without exposing raw data or requiring operator-specific integration. Advertisers could plan and launch campaigns directly from the platform, using deterministic identifiers and telecom-enriched attributes to reach high-intent audiences across display, video and DOOH screens. The platform’s multilayered segment model enabled precise targeting—combining telecom behaviour with retailer signals and agency inputs. As a result, Global Digital delivered cookieless reach, streamlined access to the country’s largest telecom networks, and introduced a universal audience activation flow—driving increased scale and performance for advertisers across sensitive, privacy-first environments. “Through our partnership with myGaru, we have successfully unified solutions from Ukrainian telecom operators into a single ad platform” Irtlach Mykhailo CMO, Global Digital ## Outcomes 01 Unified access to all national telecom behaviour insights 02 Omnichannel campaigns within online and offline Back to all cases Hello. Привіт. Hola. Ciao. 你好 ## Join our network to start growing --- # Global Digital — myGaru Case Study URL: https://mygaru.com/cases/global-digital-2/ Description: Using myGaru, Global Digital created a single audience segment combining audiences from multiple retailers — with safeguards that prevent targeting any specific retailer’s customers. Back to Cases Global Digital # Cross-retailer data collaboration without competitive risks Using myGaru, Global Digital created a single audience segment combining audiences from multiple retailers — with safeguards that prevent targeting any specific retailer’s customers. That created unique offering for Global Digital DSP as well as a new data monetisation stream without any direct integrations and investments from Global Digital. Name Global Digital Headquarters Kyiv, Ukraine Founded 2016 Industry Demand Side Platform ## Challenge Despite active data collaboration with brands via myGaru, participating retailers remained cautious about broader monetisation of their consumer insights. The core concern was the lack of strict controls over data segment usage — without explicit restrictions, retailers feared that direct competitors (other retailers) could target their own audiences using the very same segments. Therefore, it was limiting data monetisation potential for retailers. ## Solution Using myGaru’s built-in tools, Global Digital initiated a direct approval process with selected retailers to create a unified “Coffee Lovers” audience segment. This segment combined anonymised audiences on regular coffee buyers from multiple retailers. Leveraging myGaru’s flexible Smart Segment interface, Global Digital was able to negotiate commercial terms with each individual retailer, including transparent rules for revenue sharing in cases of overlapping audiences. As a result, a single aggregated segment was created, removing competitive risks for participating retailers. Global Digital then offered this segment to advertisers such as coffee chains and gas stations. Retailers received full transparency over which advertisers accessed the segment — and were automatically remunerated for each ad impression involving their data. Notably, this setup required no direct contracts or integrations between Global Digital and the data-providing retailers. “Thanks to myGaru’s flexible functionality, we were able to build a unique offering within our DSP — an exclusive segment that has become highly sought-after among specific advertiser categories.” Irtlach Mykhailo CMO, Global Digital ## Outcomes 01 Unique DSP-ready targeting for category-specific campaigns 02 New revenue stream Back to all cases Hello. Привіт. Hola. Ciao. 你好 ## Join our network to start growing --- # Hotline — myGaru Case Study URL: https://mygaru.com/cases/hotline/ Description: Hotline integrated with Nexinsight and myGaru’s telecom-powered analytics to profile its audience, revealing a high-intent, high-income user base and proving audience quality to advertisers. Back to Cases Hotline # Insight-Driven Media Planning for a High-Intent Shopping Audience Hotline is one of Ukraine’s top e-commerce comparison platforms, visited by millions of users each month. By integrating with Nexinsight and myGaru’s telecom-powered analytics, Hotline gained a deeper understanding of its user base — revealing a high-intent, high-income audience. The resulting segmentation empowered Hotline to prove audience quality to advertisers and refine internal analytics for stronger campaign performance. Name Hotline Headquarters Kyiv, Ukraine Founded 1992 Industry E‑commerce/ Price Comparison Platform MerchantReach 11M+ visits per month; daily audience 300K+ ## Challenge Hotline needed a reliable way to segment its large online audience and understand their behaviour across demographics, intent categories, and purchase potential. The platform wanted to avoid assumptions and instead base marketing strategies on real behavioural data — without using cookies or relying on traditional survey tools. Most importantly, Hotline sought a solution to demonstrate audience quality to advertisers with validated metrics. ## Solution Using Nexinsight’s integration with myGaru’s telecom data environment, Hotline was able to profile site visitors across 100+ dimensions — including age, income, interests, and mobility behaviour — without any personal identifiers. The insights revealed that 79% of Hotline’s users were men aged 25–54 with a strong affinity for automotive content, and 53% of the audience had high income levels. As a result, Hotline reshaped its internal analytics and media packaging strategy, enabling advertisers to target valuable segments such as car owners or fintech users with precision. Internal teams also began using these insights for content planning and inventory optimisation across categories. “Through our collaboration with Nexinsight powered by myGaru technology, we obtained fresh insights into our audience that continue to support our media planning. The ability to segment users by income, interests, and product preferences has enabled more effective marketing strategies.” Olena Golubieva Head of Brand Marketing, Hotline.ua ## Outcomes 01 Higher audience engagement 02 Growth of traffic value for advertisers Back to all cases Hello. Привіт. Hola. Ciao. 你好 ## Join our network to start growing --- # MGID — myGaru Case Study URL: https://mygaru.com/cases/mgid/ Description: MGID integrated myGaru’s telecom-powered ID solution to enable precise audience targeting on browsers with restricted third-party tracking, restoring targeting across Safari and boosting publisher monetisation. Back to Cases MGID # Cookieless traffic enrichment for native ads platform MGID is a global native advertising platform serving over 32,000 publishers across multiple regions. By integrating myGaru’s telecom-powered ID solution, MGID enabled precise audience targeting on browsers with restricted third-party tracking. This allowed MGID to restore targeting across Safari and other restricted environments — boosting publisher monetisation. Name MGID Headquarters California, USA with offices across Europe and the APAC region Founded 2008 Industry Native Advertising / Programmatic Platform Merchant Reach 32,000+ publishers and advertisers 850M+ monthly users Notable Clients Ubisoft, Toyota ## Challenge To remain competitive in an ecosystem shifting away from third-party cookies, MGID needed a scalable solution for user recognition across Safari and other privacy-focused browsers. The goal was to enhance targeting accuracy and maintain performance—without sacrificing user privacy or violating regulatory standards. ## Solution MGID integrated myGaru’s telecom-driven ID module into its targeting engine, enabling seamless traffic recognition without cookies or persistent identifiers. The solution leveraged real-time telecom signals to classify users into behavioural profiles. Campaign activation was executed through MGID’s platform using these telecom-powered identifiers, unlocking audiences that were previously unreachable via standard tracking. All data processing was conducted under myGaru’s privacy-preserving infrastructure, ensuring GDPR compliance by design. As a result, MGID expanded its effective reach, improved campaign performance in cookieless environments, and solidified its positioning as a privacy-first advertising provider for publishers. ## Outcomes 01 Increased traffic enrichment 02 Unique offering for publishers Back to all cases Hello. Привіт. Hola. Ciao. 你好 ## Join our network to start growing --- # Nexinsight — myGaru Case Study URL: https://mygaru.com/cases/nextinsight/ Description: Nexinsight is a Ukrainian analytics platform focused on audience analysis and ad campaign measurements. Through its partnership with myGaru, the company was able to collaborate with highly sensitive data vendors such as telecom and healthcare providers while maintaining strict privacy requirements. Back to Cases Nexinsight # Telecom-powered behaviour analytics for publishers Nexinsight is a Ukrainian analytics platform focused on audience analysis and ad campaign measurements. Through its partnership with myGaru, the company was able to collaborate with highly sensitive data vendors such as telecom and healthcare providers while maintaining strict privacy requirements. Through myGaru, Nexinsight enabled secure collaboration with telecom and healthcare vendors, combining sensitive data with internal insights to activate privacy-first analytics at scale. Name Nexinsight Headquarters Kyiv, Ukraine Founded 2017 Industry Data Analytics / AdTech Platform Notable Clients Kasta, Ukr.net, Tavr Media, Hotline.ua ## Challenge To expand its analytical capabilities, Nexinsight needed to access data from external vendors, including telecom operators and medical data providers. However, these partners applied high standards for data security and did not allow direct access to raw data, which limited Nexinsight’s ability to integrate and activate such sources using conventional approaches. ## Solution By integrating with myGaru, Nexinsight instantly gained the ability to partner with all data vendors connected to the platform — including telecom operators. In addition, myGaru ID enabled Nexinsight to offer behavioural audience analytics about Apple devices users — a segment traditionally invisible to standard analytics tools, including Google Analytics. Using myGaru, Nexinsight co-constructed audience segments with data vendors and enriched them with internal client data, including from mobile environments. This enabled deeper and more accurate audience understanding without requiring direct integrations. The platform’s permission-based infrastructure also ensured full transparency and compliance with each vendor’s rules for data usage and remuneration. As a result, Nexinsight significantly strengthened its analytics capabilities, gained flexibility in activating external data signals, and expanded collaboration with regulated vendors — all within a legally compliant and technically secure environment. “Thanks to myGaru’s solution, we’re able to work with data vendors that have extremely strict data security requirements. We can also rapidly onboard new partners through collaboration within the myGaru data clean room. The embedded billing for data usage and convenient functionality meet most of our needs for scaling data partnerships.” Svitlana Mohylevska CEO & Founder, Nexinsight ## Outcomes 01 Scalable data partnerships without integration overhead 02 Unique offering related to Apple device users Back to all cases Hello. Привіт. Hola. Ciao. 你好 ## Join our network to start growing --- # Auditlog White-paper — Documentation — myGaru URL: https://mygaru.com/documentation/auditlog-white-paper/ Description: Technical white-paper on myGaru’s cryptographic audit log and verifiable transactions. Documentation / Integration Documents PDF # Auditlog White-paper Technical white-paper on myGaru’s cryptographic audit log and verifiable transactions. Download Open in new tab This document can’t be previewed inline in your browser. Open in new tab Download Auditlog White-paper PDF document — open it in a new tab or download it to your device. Download Open in new tab Back to all documents --- # Cookie Policy — Documentation — myGaru URL: https://mygaru.com/documentation/cookie-policy/ Description: How myGaru uses cookies and similar technologies on its website. Documentation / Legal Documents PDF # Cookie Policy How myGaru uses cookies and similar technologies on its website. Download Open in new tab Prefer the web version? Read Cookie Policy as a page → This document can’t be previewed inline in your browser. Open in new tab Download Cookie Policy PDF document — open it in a new tab or download it to your device. Download Open in new tab Back to all documents --- # DCR Client deployment guide — Documentation — myGaru URL: https://mygaru.com/documentation/dcr-client-deployment-guide/ Description: Deploying the Data Clean Room (DCR) client within partner’s environment. Documentation / Integration Documents PDF # DCR Client deployment guide Deploying the Data Clean Room (DCR) client within partner’s environment. Download Open in new tab This document can’t be previewed inline in your browser. Open in new tab Download DCR Client deployment guide PDF document — open it in a new tab or download it to your device. Download Open in new tab Back to all documents --- # myGaru ID in Google Secure Signals — Documentation — myGaru URL: https://mygaru.com/documentation/mygaru-id-google-secure-signals/ Description: Configuring myGaru ID delivery through Google’s Secure Signals framework. Documentation / Integration Documents PDF # myGaru ID in Google Secure Signals Configuring myGaru ID delivery through Google’s Secure Signals framework. Download Open in new tab This document can’t be previewed inline in your browser. Open in new tab Download myGaru ID in Google Secure Signals PDF document — open it in a new tab or download it to your device. Download Open in new tab Back to all documents --- # myGaru ID Prebid Activation Guide — Documentation — myGaru URL: https://mygaru.com/documentation/mygaru-id-prebid-activation-guide/ Description: Activating myGaru ID within Prebid header-bidding setups. Documentation / Integration Documents PDF # myGaru ID Prebid Activation Guide Activating myGaru ID within Prebid header-bidding setups. Download Open in new tab This document can’t be previewed inline in your browser. Open in new tab Download myGaru ID Prebid Activation Guide PDF document — open it in a new tab or download it to your device. Download Open in new tab Back to all documents --- # myGaru ID web and app integration — Documentation — myGaru URL: https://mygaru.com/documentation/mygaru-id-web-app-integration/ Description: Step-by-step guide to integrating myGaru ID across web and mobile app environments. Documentation / Integration Documents PDF # myGaru ID web and app integration Step-by-step guide to integrating myGaru ID across web and mobile app environments. Download Open in new tab This document can’t be previewed inline in your browser. Open in new tab Download myGaru ID web and app integration PDF document — open it in a new tab or download it to your device. Download Open in new tab Back to all documents --- # Privacy Policy — Documentation — myGaru URL: https://mygaru.com/documentation/privacy-policy/ Description: How myGaru handles personal data across products and services within the myGaru platform. Documentation / Legal Documents PDF # Privacy Policy How myGaru handles personal data across products and services within the myGaru platform. Download Open in new tab Prefer the web version? Read Privacy Policy as a page → This document can’t be previewed inline in your browser. Open in new tab Download Privacy Policy PDF document — open it in a new tab or download it to your device. Download Open in new tab Back to all documents --- # Signal capture (Data Stream API) — Documentation — myGaru URL: https://mygaru.com/documentation/signal-capture-data-stream-api/ Description: How to capture and stream first-party signals to myGaru through the Data Stream API. Documentation / Integration Documents PDF # Signal capture (Data Stream API) How to capture and stream first-party signals to myGaru through the Data Stream API. Download Open in new tab This document can’t be previewed inline in your browser. Open in new tab Download Signal capture (Data Stream API) PDF document — open it in a new tab or download it to your device. Download Open in new tab Back to all documents --- # Terms of Service — Documentation — myGaru URL: https://mygaru.com/documentation/terms-of-service/ Description: The terms governing access to and use of the myGaru platform. Documentation / Legal Documents PDF # Terms of Service The terms governing access to and use of the myGaru platform. Download Open in new tab Prefer the web version? Read Terms of Service as a page → This document can’t be previewed inline in your browser. Open in new tab Download Terms of Service PDF document — open it in a new tab or download it to your device. Download Open in new tab Back to all documents --- # Embedded Providers — Partnerships — myGaru URL: https://mygaru.com/partnerships/embedded-providers/ Description: Expand your product with embedded telecom-powered functionality and capture marketing spend across your B2B network Partnerships # Embedded Providers Telecom analytics Embedded ad management Monetise publisher data White-label CDP & Clean Room Embed an analytics service into your partner-facing interface, enabling business clients to understand their audiences via telecom data. Embed telecom-powered ad delivery directly into your interface, giving your clients self-service functionality for omnichannel campaigns. Aggregate and monetise data from connected publishers by building multi-layered segments enriched with datasets from myGaru-connected vendors. Become the technology provider behind your clients’ data strategy by embedding a white-label CDP and Clean Room into your interface under your brand. ## Relevant for Payment solution providers Fintech platforms POS vendors ERP, CRM, CDP vendors Courier services MarTech platforms B2B SaaS platforms BI providers ## Telecom analytics Embed an analytics service into your partner-facing interface, enabling business clients to understand their audiences via telecom data. ### Deeper customer understanding Help your business partners understand their audiences with telecom-powered, cohort-based, anonymised analytics. ### New product opportunities Empower usage of telecom insights to identify unmet needs and uncover new product and category opportunities. ### Smarter content strategies Enable data-driven content strategies based on real engagement patterns and interest signals. 01/06 ## Embedded ad management Embed telecom-powered ad delivery directly into your interface, giving your clients self-service functionality for omnichannel campaigns. ### Telecom-verified delivery Enable clients to deliver ads to verified telecom subscribers, providing provable impression integrity within your platform. ### True omnichannel reach Allow clients to activate campaigns across web, in-app, CTV, YouTube, Meta, Retail Media, and SMS from a single embedded workflow. ### Seamless retargeting Let clients seamlessly retarget users who visit their websites directly from your service, using telecom-powered identity signals without email logins. ### Impression-level attribution Make every impression trackable via telecom signals, available for deterministic analytics inside your service. ### Measurement beyond clicks Enable cutting-edge performance measurement based on verified user actions and connected offline retail sales data. 01/06 ## Monetise publisher data Aggregate and monetise data from connected publishers by building multi-layered segments enriched with datasets from myGaru-connected vendors. ### Data under your brand Combine data from connected publishers with external vendor datasets to create high-performing, multi-layered segments offered under your brand. ### Preferential partner terms Access special pricing and exclusive conditions from data partners across your network and myGaru-connected data vendors. ### Full pricing and access control Set pricing for new segments under your brand and define exactly which businesses can access them. 01/06 ## White-label CDP & Clean Room Become the technology provider behind your clients’ data strategy by embedding a white-label CDP and Clean Room into your interface under your brand. ### Unified, action-ready data Enable your publisher clients to unify fragmented data into a single, action-ready layer for analytics, monetisation and activation. ### Improved match rates A unified telecom-powered ID increases match rates across partners, enabling more effective data collaboration and scalable activation. ### Interoperable Clean Room A Data Clean Room interoperable with all connected vendors, removing the need for individual compliance, contracts or custom integrations. ### Beyond data limitations Complement your clients’ first-party data with telecom and retail datasets, removing scale and depth constraints. ### Built-in monetisation Activate data directly across the network of demand partners, enabling monetisation without sales teams or manual deal-making. 01/06 ## Why is myGaru’s Clean Room unlike any other? 01 ### Supreme interoperability Fragmented identity systems across vendors lead to poor match rates and lost value — myGaru’s telecom-based identity restores full interoperability. 02 ### Online-to-Offline bridge myGaru links telecom-grade identity with precise geo-data, enabling privacy-safe online-to-offline commerce at scale. 03 ### Exclusive ad inventory yield Inventory out of Big Tech’s reach is turned into high-performing ad space through myGaru’s telecom-powered ID (email-, cookie-free) and retailer data pairing. 04 ### Synergy with telco data The value of retail data grows when enriched via myGaru with telecom-grade and other vendors’ behavioural signals. 05 ### Per-impression monetisation Built-in flexible billing with granular pricing settings and transactional payouts for every ad served using retail data powered by telecom ID. 06 ### Blockchain-verified access logs Verification of every data interaction through a cryptographic audit trail, anchored in decentralised consensus. Hello. Привіт. Hola. Ciao. 你好 ## Join our network to start growing --- # Growth Partners — Partnerships — myGaru URL: https://mygaru.com/partnerships/growth-partners/ Description: Leverage your network to become a key node in the myGaru ecosystem and revenue distribution flows Partnerships # Growth Partners Commercial integrator Growth partner Monetise partner data Integrate your business partners into the myGaru network and operate as a commercial node of the myGaru network, earning a share of the revenue flowing through you. Contribute to the expansion of the myGaru network and earn a stable share of myGaru technical fees generated by partner revenue streams. Aggregate and monetise data from connected partners by building multi-layered segments enriched with datasets from myGaru-connected vendors. ## Relevant for Consulting and advisory firms System integrators Industry associations ## Commercial integrator Integrate your business partners into the myGaru network and operate as a commercial node of the myGaru network, earning a share of the revenue flowing through you. ### Single contract, full access A single contract and one integration with you unlock the full myGaru functionality for your partners. ### Revenue flows through you Manage partner revenues and costs within myGaru through transparent accounting and controlled settlement flows. ### Transparent rewards Earn clear, usage-based reward commissions tied directly to the revenue generated by partners you onboard and operate. 01/06 ## Growth partner Contribute to the expansion of the myGaru network and earn a stable share of myGaru technical fees generated by partner revenue streams. ### Partner onboarding support Assist with partner onboarding and integration, earning recurring revenue from their ongoing platform activity. ### Training and customer support Train client teams and provide ongoing support to ensure effective adoption and sustained platform usage. ### Marketing activities Drive platform usage growth across assigned partners through conferences, workshops and targeted marketing activities. 01/06 ## Monetise partner data Aggregate and monetise data from connected partners by building multi-layered segments enriched with datasets from myGaru-connected vendors. ### Data under your brand Leverage data from connected partners with external vendor datasets to create high-performing, multi-layered segments offered under your brand. ### Preferential partner terms Access special pricing and exclusive conditions from data partners across your network and the myGaru ecosystem. ### Full pricing and access control Set pricing for new segments under your brand and define exactly which partners can access them. 01/06 Hello. Привіт. Hola. Ciao. 你好 ## Join our network to start growing --- # National Operator — Partnerships — myGaru URL: https://mygaru.com/partnerships/national-operator/ Description: Bring next-generation digital infrastructure to your market and position yourself as the clearing hub of the digital economy Partnerships # National Operator Enable digital prosperity Enrol the network Become the clearing hub Bring next-generation digital capabilities to your country and accelerate sustainable growth across the national digital ecosystem. Design and execute your own myGaru platform rollout strategy by contracting and coordinating the key ecosystem nodes in your market. Become the financial centre of a sovereign digital ecosystem by coordinating and settling all value flows across your market. ## Enable digital prosperity Bring next-generation digital capabilities to your country and accelerate sustainable growth across the national digital ecosystem. ### National business growth Unlock new revenue streams and EBITDA growth for telecoms, media, retailers and other national businesses. ### Innovation ecosystem Enable startups and established companies to build breakthrough services on a shared, advanced sovereign data foundation. ### AI transformation readiness Equip national businesses with the technology and data infrastructure to empower their readiness for the AI era. ### National security Introduce solutions that strengthen national resilience and help protect the digital environment from cross-border data transfers. ### Sovereign digital environment Contribute to building a sovereign digital ecosystem focused on local interests and long-term value creation. 01/06 ## Enrol the network Design and execute your own myGaru platform rollout strategy by contracting and coordinating the key ecosystem nodes in your market. ### Telecom and retail onboarding Onboard telecom operators and retailers as foundational data vendors and distribution partners. ### Adtech activation Connect local Adtech vendors to ensure supply of traffic and third-party DSP demand across the market. ### White-label expansion Onboard white-label partners to scale agency networks and business-facing platform distribution. ### Integrator and growth network Build and manage a network of commercial integrators and growth partners, defining partnership models and commercial terms. 01/06 ## Become the clearing hub Become the financial centre of a sovereign digital ecosystem by coordinating and settling all value flows across your market. ### Data clearing Provide clearing between data consumers and data vendors, operating as the trusted financial hub of the sovereign data. ### Telecom signal clearing Manage clearing between telecom operators and businesses using telecom-powered identity network intelligence. ### Media revenue distribution Distribute advertising spend between media traffic suppliers, white-label partners and demand growth partners. ### Transparent transaction rewards Earn a share of myGaru technical fees from every transaction processed within your national market. 01/06 Digital Sovereignty with myGaru Hello. Привіт. Hola. Ciao. 你好 ## Join our network to start growing --- # Retail Media — Partnerships — myGaru URL: https://mygaru.com/partnerships/retail-media/ Description: Unlock higher retail media returns by combining retailer data with a telecom-powered identity network Partnerships # Retail Media Telecom-powered ID Network-powered sales Audience extension Data Clean Room Increase both the volume and quality of retail data collection by activating myGaru ID across your network. Leverage the myGaru network to scale retail media sales through agencies, white-label partners and integrated DSPs. Go beyond your owned media and monetise first-party retail data across the open web, in-app, CTV, YouTube, and Meta. Use the myGaru Data Clean Room for partner data collaboration while retaining full control over data access and per-usage pricing. ## Relevant for Retail groups E-commerce platforms Retail media vendors ## Telecom-powered ID Increase both the volume and quality of retail data collection by activating myGaru ID across your network. ### More data without logins Increase first-party data coverage by capturing user signals across retail properties using telecom identity, without email logins or cookies. ### Bank–retail ID enrichment Expand first-party datasets by profiling purchase receipts through bank–retail ID, covering customers without loyalty cards. ### Improved match rates Improve match rates with brand data by using telecom-powered identity as a shared, deterministic matching layer. ### Cross-retail frequency cap Enable brands to avoid duplicate exposure across multiple retail media networks by applying telecom-powered identity for cross-retail frequency control. 01/06 ## Network-powered sales Leverage the myGaru network to scale retail media sales through agencies, white-label partners and integrated DSPs. ### Built-in agency demand Activate demand directly via the myGaru DSP used by agencies and partners to apply telecom-powered intelligence and insights. ### DSP-native buying Allow brands to manage retail media campaigns from their preferred DSP interfaces already integrated with myGaru. ### Full-funnel activation Offer full-funnel retail media, including awareness campaigns, with the ability to measure brand lift and downstream impact. 01/06 ## Audience extension Go beyond your owned media and monetise first-party retail data across the open web, in-app, CTV, YouTube, and Meta. ### Protected data activation Session-based telecom identity prevents data caching, leakage and competitive misuse during off-site activation. ### High match rates Telecom-powered identity delivers consistently high match rates across programmatic buying environments. ### Omnichannel activation Activate your data seamlessly across web, in-app, social, CTV and SMS from a single identity layer. ### Telecom-verified impressions Telecom verification acts as a trusted proof layer, confirming impression delivery for advertisers using your data. ### Self-service ad management Embed self-service ad management into your brand-facing interfaces, enabling mid-sized and smaller brands to activate your data across channels. 01/06 ## Data Clean Room Use the myGaru Data Clean Room for partner data collaboration while retaining full control over data access and per-usage pricing. ### One integration, continuous access A universal collaboration hub where a single myGaru integration removes repeated integrations and legal work with brands. ### Built-in brand demand A pre-activated network of brands already connected for telecom-powered insights, creating immediate network effects for your retail data. ### Granular access control Define access permissions for every data segment, specifying exactly which partners are allowed to use each dataset. ### Usage-based pricing Apply flexible per-usage pricing with built-in billing, while myGaru manages usage metering, accounting and a single monthly settlement. ### Cryptographic usage verification Every data interaction is cryptographically verified using combat-proven technology, ensuring full auditability and trust. 01/06 ## Why is myGaru’s Clean Room unlike any other? 01 ### Supreme interoperability Fragmented identity systems across vendors lead to poor match rates and lost value — myGaru’s telecom-based identity restores full interoperability. 02 ### Online-to-Offline bridge myGaru links telecom-grade identity with precise geo-data, enabling privacy-safe online-to-offline commerce at scale. 03 ### Exclusive ad inventory yield Inventory out of Big Tech’s reach is turned into high-performing ad space through myGaru’s telecom-powered ID (email-, cookie-free) and retailer data pairing. 04 ### Synergy with telco data The value of retail data grows when enriched via myGaru with telecom-grade and other vendors’ behavioural signals. 05 ### Per-impression monetisation Built-in flexible billing with granular pricing settings and transactional payouts for every ad served using retail data powered by telecom ID. 06 ### Blockchain-verified access logs Verification of every data interaction through a cryptographic audit trail, anchored in decentralised consensus. Hello. Привіт. Hola. Ciao. 你好 ## Join our network to start growing --- # Third-party DSPs — Partnerships — myGaru URL: https://mygaru.com/partnerships/third-party-dsps/ Description: Leverage telecom signals to drive higher ad returns and evolve your DSP into a full data and activation platform Partnerships # Third-party DSPs Telecom-powered ad delivery Attribution and measurement Monetise partner data White-label CDP & Clean Room Strengthen your competitiveness and platform value by adding deterministic, telecom-powered ad delivery to your DSP. Leverage telecom signals to deliver breakthrough telecom signals-powered attribution and performance measurement. Aggregate and monetise data from connected partners by building multi-layered segments enriched with datasets from myGaru-connected vendors. Become the technology provider behind your clients’ data strategy by embedding a white-label CDP and Clean Room into your interface under your brand. ## Relevant for DSPs CTV DSPs Agency trading desks ## Telecom-powered ad delivery Strengthen your competitiveness and platform value by adding deterministic, telecom-powered ad delivery to your DSP. ### Arbitrage undervalued traffic Turn low-cost, non-identifiable traffic into premium, addressable inventory using deterministic telecom identity. ### True omnichannel delivery Activate audiences seamlessly across web, in-app, socials, CTV and SMS within a single, unified delivery layer. ### Bot-free delivery Deliver ads to real subscribers and households using telecom-powered signals with verifiable impression integrity. 01/06 ## Attribution and measurement Leverage telecom signals to deliver breakthrough telecom signals-powered attribution and performance measurement. ### Measurement beyond clicks Link ad exposure to real user actions on websites and apps captured via the same telecom ID, moving measurement far beyond clicks. ### Offline impact measurement Measure brand and reach campaigns all the way to offline purchases, accessing retail data connected to the myGaru Clean Room. ### CTV performance measurement Measure CTV performance by mapping telecom-powered household IDs to mobile actions and sales data from myGaru-connected retailers. 01/06 ## Monetise partner data Aggregate and monetise data from connected partners by building multi-layered segments enriched with datasets from myGaru-connected vendors. ### Data under your brand Leverage data from connected partners with external vendor datasets to create high-performing, multi-layered segments offered under your brand. ### Preferential partner terms Access special pricing and exclusive conditions from data partners across your network and the myGaru ecosystem. ### Full pricing and access control Set pricing for new segments under your brand and define exactly which partners can access them. 01/06 ## White-label CDP & Clean Room Become the technology provider behind your clients’ data strategy by embedding a white-label CDP and Clean Room into your interface under your brand. ### Unified, action-ready data Enable your clients to unify fragmented data into a single, action-ready layer for analytics, monetisation and activation. ### Improved match rates A unified telecom-powered ID increases match rates across partners, enabling more effective data collaboration and scalable activation. ### Beyond data limitations Complement your clients’ first-party data with telecom and retail datasets, removing scale and depth constraints. 01/06 Hello. Привіт. Hola. Ciao. 你好 ## Join our network to start growing --- # Traffic Providers — Partnerships — myGaru URL: https://mygaru.com/partnerships/traffic-providers/ Description: Lift publisher ad yields at scale while anchoring your role in data strategy and behavioural analytics Partnerships # Traffic Providers Telecom-powered ID Telecom-powered behavioural analytics Monetise publisher data White-label CDP & Clean Room Turn undervalued, non-identifiable traffic into premium, addressable inventory and increase advertising yield without relying on cookies or email logins. Activate a new revenue stream by offering partners behavioural analytics embedded directly into your service, powered by telecom data. Aggregate and monetise data from connected publishers by building multi-layered segments enriched with datasets from myGaru-connected vendors. Become the technology provider behind your clients’ data strategy by embedding a white-label CDP and Clean Room into your interface under your brand. ## Relevant for SSPs Header biddings Native ads networks Ads Networks ## Telecom-powered ID Turn undervalued, non-identifiable traffic into premium, addressable inventory and increase advertising yield without relying on cookies or email logins. ### Recover non-identifiable traffic Identify and monetise audiences that were previously unreachable, without email logins, cookies or device IDs. ### Enrich with telecom insights Built-in telecom and retail data signals enrich impressions with real audience context, materially increasing inventory value. ### Incremental retargeting demand Enable deterministic retargeting demand at premium CPMs, powered by e-commerce signals collected via the same telecom ID. ### Network effect at scale Your myGaru ID activation unlocks network-wide demand across web, in-app and CTV inventory, lifting yield through telecom-powered interoperability. 01/06 Cost-free Effortless activation of myGaru ID without tech hassle Activate in Prebid Activate in Google ## Telecom-powered behavioural analytics Activate a new revenue stream by offering partners behavioural analytics embedded directly into your service, powered by telecom data. ### Stronger direct deals Telecom-enriched behavioural insights strengthen direct partnerships by giving advertisers measurable, data-backed audience intelligence. ### Content strategy Telecom signals reveal engagement patterns and interest cohorts, helping optimise content strategy and increase time spent. ### Paywall strategy Behavioural analytics powered by telecom data enable smarter paywall timing and segmentation, improving conversion and lifetime value. ### Paid traffic analysis Telecom-powered analytics validate the quality and bot-filtering of acquired traffic, helping partners optimise spend and prove effectiveness. 01/06 ## Monetise publisher data Aggregate and monetise data from connected publishers by building multi-layered segments enriched with datasets from myGaru-connected vendors. ### Data under your brand Combine data from connected publishers with external vendor datasets to create high-performing, multi-layered segments offered under your brand. ### Preferential partner terms Access special pricing and exclusive conditions from data partners across your network and myGaru-connected data vendors. ### Full pricing and access control Set pricing for new segments under your brand and define exactly which businesses can access them. 01/06 ## White-label CDP & Clean Room Become the technology provider behind your clients’ data strategy by embedding a white-label CDP and Clean Room into your interface under your brand. ### Unified, action-ready data Enable your publisher clients to unify fragmented data into a single, action-ready layer for analytics, monetisation and activation. ### Improved match rates A unified telecom-powered ID increases match rates across partners, enabling more effective data collaboration and scalable activation. ### Interoperable Clean Room A Data Clean Room interoperable with all connected vendors, removing the need for individual compliance, contracts or custom integrations. ### Beyond data limitations Complement your clients’ first-party data with telecom and retail datasets, removing scale and depth constraints. ### Built-in monetisation Activate data directly across the network of demand partners, enabling monetisation without sales teams or manual deal-making. 01/06 Hello. Привіт. Hola. Ciao. 你好 ## Join our network to start growing --- # White Label — Partnerships — myGaru URL: https://mygaru.com/partnerships/white-label/ Description: Position your business at the forefront of digital innovation by delivering the full myGaru platform under your own brand Partnerships # White Label CDP as a data backbone Data Clean Room Telecom-powered DSP Monetise partner data Become a provider in one of the most in-demand SaaS segments by offering clients a cutting-edge, telecom-powered CDP under your own brand. Offer your clients a gateway to a privacy-first data marketplace by delivering a fully white-label Data Clean Room under your brand. Provide your clients with a single, unified interface to manage all advertising communications across channels. Aggregate and monetise data from connected partners by building multi-layered segments enriched with datasets from myGaru-connected vendors. ## Relevant for Advertising agencies Media agencies Telecom operators Ad networks ## CDP as a data backbone Become a provider in one of the most in-demand SaaS segments by offering clients a cutting-edge, telecom-powered CDP under your own brand. ### Unified data foundation Empower consolidation of fragmented databases into a single, unified customer data backbone. ### Telecom signal capture Enable collection of user signals across business properties without cookies or email authentication. ### Action-ready data Deliver data that is immediately available for privacy-first data collaborations and real-time omnichannel activation. 01/06 ## Data Clean Room Offer your clients a gateway to a privacy-first data marketplace by delivering a fully white-label Data Clean Room under your brand. ### Pre-activated vendor data Provide immediate access to telecom data and complementary datasets from myGaru-connected vendors. ### Data collaborations Allow clients to configure flexible access rules per their dataset, including availability limited to the partners they select. ### Per-usage data pricing Enable clients to set per-usage pricing for data access, supporting controlled and transparent data monetisation. 01/06 ## Telecom-powered DSP Provide your clients with a single, unified interface to manage all advertising communications across channels. ### Telecom-verified delivery Deliver ads exclusively to verified telecom subscribers, providing bot-free delivery and provable impression integrity. ### True omnichannel reach Activate campaigns seamlessly across web, in-app, CTV, YouTube, Meta, retail media, and SMS from a single delivery layer. ### Deterministic frequency capping Apply telecom-powered frequency capping for brand awareness campaigns, preventing over-exposure and budget waste. ### Login-free retargeting Enable telecom-signal-powered retargeting of visitors without email logins or third-party cookies. ### Impression-level attribution Track every impression using telecom signals, making each exposure available for deterministic analytics. ### Measurement beyond clicks Measure performance using telecom-verified user actions on digital properties and offline sales data from connected retailers. 01/06 ## Monetise partner data Aggregate and monetise data from connected partners by building multi-layered segments enriched with datasets from myGaru-connected vendors. ### Data under your brand Leverage data from connected partners with external vendor datasets to create high-performing, multi-layered segments offered under your brand. ### Preferential partner terms Access special pricing and exclusive conditions from data partners across your network and the myGaru ecosystem. ### Full pricing and access control Set pricing for new segments under your brand and define exactly which partners can access them. 01/06 ## Why is myGaru’s Clean Room unlike any other? 01 ### Supreme interoperability Fragmented identity systems across vendors lead to poor match rates and lost value — myGaru’s telecom-based identity restores full interoperability. 02 ### Online-to-Offline bridge myGaru links telecom-grade identity with precise geo-data, enabling privacy-safe online-to-offline commerce at scale. 03 ### Exclusive ad inventory yield Inventory out of Big Tech’s reach is turned into high-performing ad space through myGaru’s telecom-powered ID (email-, cookie-free) and retailer data pairing. 04 ### Synergy with telco data The value of retail data grows when enriched via myGaru with telecom-grade and other vendors’ behavioural signals. 05 ### Per-impression monetisation Built-in flexible billing with granular pricing settings and transactional payouts for every ad served using retail data powered by telecom ID. 06 ### Blockchain-verified access logs Verification of every data interaction through a cryptographic audit trail, anchored in decentralised consensus. Hello. Привіт. Hola. Ciao. 你好 ## Join our network to start growing --- # Nationwide cross-telecom identity and privacy-preserving data infrastructure becomes available in Ukraine — myGaru Press URL: https://mygaru.com/press/may-21-launch/ Description: A nationwide telecom identity infrastructure built on myGaru technology goes live in Ukraine across Kyivstar, Vodafone Ukraine, lifecell and Ukrtelecom. Press Release Kyiv, 21 May 2026 # Nationwide cross-telecom identity and privacy-preserving data infrastructure becomes available in Ukraine ## Short description A nationwide telecom identity infrastructure built on myGaru technology goes live in Ukraine, with integrations across the country's mobile operators, including Kyivstar, Vodafone Ukraine and lifecell. Ukrtelecom, the country's largest fixed-line operator, had previously confirmed integration of the same identity capabilities within its network. The rollout establishes a shared telecom identity layer across Ukraine's mobile networks, with the broader myGaru platform covering data collection, governed collaboration, activation and measurement end-to-end in a privacy-preserved environment, enabling cross-sector data collaboration at national mobile-audience scale. Telecom networks are among the most trusted and stable layers of digital infrastructure. myGaru converts telecom connectivity into real-time identity signals, enabling telecom operators to provide an intelligence layer for digital markets and creating the foundation for a locally governed, cross-sector data economy. ## Key facts - Launch Nationwide deployment where telecom identity serves as the backbone for cross-sector data collaboration at country-population scale. - Telecom integration All three Ukrainian mobile operators (Kyivstar, Vodafone Ukraine, lifecell) and the country's largest fixed-line operator (Ukrtelecom) are integrated. - Nation-scale reach The platform covers the entire mobile audience of Ukraine, operating at country-population scale. - Built for privacy and data sovereignty Subscriber data is pseudonymised by telecom operators before entering the system. The infrastructure is fully localised, with no cross-border transfers. Each participant retains control of its own data. - Neutral and independent Not affiliated with any telecom operator, agency, brand, or retailer. Acts as a data intermediary in line with GDPR and the EU Data Governance Act. - External validation Best Data Clean Room at the 2025 Digiday Technology Awards. Finalist for Best New Product and Best Measurement Solution at the European Video Awards. ## Press release versions English version Ukrainian version Download image ## Quotes “Identity is the foundation of any functional data economy. Without a stable, interoperable identity layer, reliable data collection, cross-sector collaboration and measurable activation are impossible. Cross-telecom ID establishes a unified identity standard at national scale, creating the structural conditions for a sovereign and accountable data ecosystem.” Vitalii Morozenko Founder and CEO, myGaru “Kyivstar's role is not only to provide high-quality connectivity, but also to help protect subscribers in the digital space. Third-party cookies and device identifiers, which businesses use to collect behavioural data and deliver advertising, also allow anyone — including foreign intelligence services — to track Ukrainians' online activity. The implementation of myGaru technology is a step towards an innovative advertising environment that combines effectiveness for businesses, user privacy protection and a responsible approach to data security.” Andrii Zheliezniak Director of Big Data, Kyivstar “For Vodafone Ukraine, it is essential that the development of new data-driven solutions goes hand in hand with responsibility toward our customers. We confirm the high level of network security and the protection of subscriber data, which remain fundamental principles in the deployment of any new technologies, including cross-telecom identity based on myGaru technology. At the same time, as one of the pioneers of operator-led Big Data services in Ukraine, we see strong potential in this approach to support the development of a transparent and efficient data ecosystem, one that creates value for businesses while maintaining high standards of privacy and user data protection.” Sergiy Boryslavskyi Director of Digital Product Development, Vodafone Ukraine “For lifecell, it is fundamentally important that the introduction of new technologies does not change our core approach: subscribers' personal data is not shared and is not used for individual tracking. The myGaru-based solution operates exclusively with anonymised and aggregated data within the operator's secure infrastructure. This gives the market a modern tool for developing digital services without compromising user privacy.” Kateryna Shulha Head of Big Data Projects and Programmes at lifecell ## About myGaru myGaru is an award-winning telecom-powered identity and personal data platform. Founded in 2019, the company works with telecom operators, retailers, publishers and advertisers to enable secure, anonymised, cohort-based data collaboration. Built as deep-tech infrastructure for sovereign data ecosystems, myGaru helps retain data value within the local economy and fosters innovation by giving diverse businesses fair, privacy-safe access to data capabilities. Download logo ## About the partners Download logo JSC Kyivstar is Ukraine’s leading digital operator, serving more than 22 million mobile customers and over 1.2 million home internet fixed line customers as of March 13, 2026. The company provides services using a wide range of mobile and fixed technologies, including 4G, Big Data, cloud solutions, cybersecurity services, digital TV, and more. JSC Kyivstar is wholly owned by Kyivstar Group Ltd. (Nasdaq: KYIV; KYIVW), whose shares traded on the U.S. stock exchange Nasdaq. The company contributes to overcoming the challenges of wartime and, over the past three years, has allocated over UAH 4.4 billion to support the Defense Forces, its subscribers, and the implementation of social projects. JSC Kyivstar has operated in Ukraine for 28 years and is recognized as the largest taxpayer in the digital communications market, a top employer, and a socially responsible company. Additional information: pr@kyivstar.net, www.kyivstar.ua Download logo Vodafone Ukraine is a leading telecommunications company that provides high-speed 4G Internet services, fixed broadband services and actively tests 5G. The Vodafone’s investments during the active construction of high-speed Internet networks in 2015 – 2025 reached 57.2 billion UAH. The record investments have ensured the technological leadership and the development of new technological services – Internet of Things (IoT), technologies and solutions for Smart City, big data analytics, AI-based solutions and cloud services. Vodafone has 15.4 m customers in Ukraine. Since December 2019, Vodafone Ukraine is part of NEQSOL Holding. Download logo lifecell is a Ukrainian electronic communications provider that delivers mobile and high-speed internet-based data services. lifecell offers value-led tariffs and propositions for users of smart devices. The company is building an ecosystem for the implementation of smart city projects and provides a wide range of B2B solutions: tools based on Big Data, comprehensive marketing automation solutions, cybersecurity services, remote business monitoring and IP telephony. Download logo Ukrtelecom is one of Ukraine’s largest electronic communications operators and the country’s leading fixed-line and fibre broadband provider, with the broadest coverage across populated areas nationwide. The company delivers stable connectivity and digital services to millions of households, businesses, and public institutions across Ukraine. Ukrtelecom continues to expand and modernize its fibre infrastructure, building thousands of kilometres of fibre-optic lines annually and extending GPON-based broadband access with speeds of up to 1 Gbps. Today, the company’s fibre network exceeds 93,000 km, making it one of the largest in Ukraine. The company invests in energy-independent infrastructure, network modernization, and service quality. Leveraging its extensive infrastructure and decades of telecom expertise, Ukrtelecom contributes to building a modern and future-ready digital ecosystem aligned with European standards and best practices. Contact us for press press@mygaru.com Daria Titova Mob: +380 97 549 1891 Download media kit Hello. Привіт. Hola. Ciao. 你好 ## Join our network to start growing --- # Nationwide cross-telecom identity infrastructure launches in Ukraine, opening a cross-sector data economy — myGaru Press URL: https://mygaru.com/press/may-21-launch/general-media/ Description: Integrations with Kyivstar, Vodafone Ukraine and lifecell create a country-wide environment where advertisers, retailers and publishers collaborate on privacy-first data. Back to press release Press Release # Nationwide cross-telecom identity infrastructure launches in Ukraine, opening a cross-sector data economy Kyiv, May 21, 2026 Integrations with Kyivstar, Vodafone Ukraine and lifecell create a country-wide environment where advertisers, retailers and publishers collaborate on privacy-first data. A nationwide cross-telecom identity infrastructure built on myGaru technology goes live in Ukraine, with integrations across the country's mobile operators, including Kyivstar, Vodafone Ukraine and lifecell. Ukrtelecom, the country's largest fixed-line operator, had previously confirmed integration of the same identity capabilities within its network. The rollout establishes a shared telecom identity layer covering the full mobile-audience scale of the country. What stands out about the launch is the cross-sector data collaboration environment that myGaru brings to life through telecom identity as one connected infrastructure. Telecom operators, advertisers, publishers, retailers and data vendors operate within the same privacy-preserving environment, turning telecom identity into the foundation of a national data economy and supporting the wider direction of digital sovereignty in how data is governed locally. The launch responds to structural problems in today's data and advertising environment: browser cookies and mobile device identifiers create privacy exposure and have become unreliable for advertisers; advertising channels such as connected TV, retail media, mobile apps and web remain siloed from one another; and tightening rules on cross-border data transfers limit how local audience signals can be used in global platforms. Telecom-anchored identity offers a stable alternative grounded in national network infrastructure, with myGaru turning telecom connectivity into real-time signals that bridge sovereign local data and the wider advertising market. ## Sovereign identity at the network level Unlike browser cookies, device identifiers or email-based identity frameworks, myGaru ID operates at the telecom network level. Subscriber identities are pseudonymised by operators before entering the system, generating session-based tokens and requiring continuous verification through telecom infrastructure. This protects subscriber privacy by design while enabling telecom operators to monetise identity events within advertising workflows. The infrastructure also enables sovereign data activation in global platforms. Audiences can be targeted in environments such as Google, Meta and TikTok on the basis of locally held telecom signals, without citizens' personal data moving across borders. This combines effective marketing reach in global channels with national control over the underlying data. ## From neutral infrastructure to national asset As an independent provider unaffiliated with any telecom group or sector-specific data business, myGaru operates as neutral ground for collaboration. Ukrainian telecom operators, advertising agencies, brands, e-commerce players and publishers already work within the environment, creating network effects as more businesses join. This neutrality aligns with the regulatory direction set by the EU Data Governance Act, which recognises non-affiliated data intermediaries as a foundation for trusted data ecosystems. By combining a telecom-anchored identity layer with an open environment for collaboration, the model turns a country-wide data ecosystem into a strategic national asset, an approach gaining importance as the value of sovereign data grows in the era of AI. ## Commentary “Identity is the foundation of any functional data economy. Without a stable, interoperable identity layer, reliable data collection, cross-sector collaboration and measurable activation are impossible. Cross-telecom ID establishes a unified identity standard at national scale, creating the structural conditions for a sovereign and accountable data ecosystem.” — Vitalii Morozenko, Founder and CEO of myGaru. “Kyivstar’s role is not only to provide high-quality connectivity, but also to help protect subscribers in the digital space. Third-party cookies and device identifiers, which businesses use to collect behavioural data and deliver advertising, also allow anyone — including foreign intelligence services — to track Ukrainians’ online activity. The implementation of myGaru technology is a step towards an innovative advertising environment that combines effectiveness for businesses, user privacy protection and a responsible approach to data security.” — Andrii Zheliezniak, Director of Big Data at Kyivstar. “For Vodafone Ukraine, it is essential that the development of new data-driven solutions goes hand in hand with responsibility toward our customers. We confirm the high level of network security and the protection of subscriber data, which remain fundamental principles in the deployment of any new technologies, including cross-telecom identity based on myGaru technology. At the same time, as one of the pioneers of operator-led Big Data services in Ukraine, we see strong potential in this approach to support the development of a transparent and efficient data ecosystem, one that creates value for businesses while maintaining high standards of privacy and user data protection.” — Sergiy Boryslavskyi, Vodafone Ukraine Director of Digital Product Development. "For lifecell, it is fundamentally important that the introduction of new technologies does not change our core approach: subscribers' personal data is not shared and is not used for individual tracking. The myGaru-based solution operates exclusively with anonymised and aggregated data within the operator's secure infrastructure. This gives the market a modern tool for developing digital services without compromising user privacy." — Kateryna Shulha, Head of Big Data Projects and Programmes at lifecell ## About myGaru myGaru is an award-winning telecom-powered identity and data collaboration platform. Founded in 2019, the company works with telecom operators, retailers, publishers and advertisers to enable secure, anonymised, cohort-based data collaboration. Built as deep-tech infrastructure for sovereign data ecosystems, myGaru helps retain data value within the local economy and fosters innovation by giving diverse businesses fair, privacy-safe access to data capabilities. ## Press contact Daria Titova | Mob: +380 97 549 1891 | email: d.titova@myGaru.com press@myGaru.com --- # Nationwide cross-telecom identity becomes available for digital advertising in Ukraine — myGaru Press URL: https://mygaru.com/press/may-21-launch/martech-media/ Description: All major mobile operators and the largest fixed-line operator now run on a shared identity, CDP, clean room and activation infrastructure. Back to press release Press Release # Nationwide cross-telecom identity becomes available for digital advertising in Ukraine KYIV, May 21, 2026 All major mobile operators and the largest fixed-line operator now run on a shared identity, CDP, clean room and activation infrastructure. A nationwide cross-telecom identity infrastructure goes live in Ukraine, creating a privacy-preserving foundation for digital advertising across mobile, web, in-app and connected TV environments. Built on myGaru technology, it connects the country’s mobile operator ecosystem, including Kyivstar, Vodafone Ukraine and lifecell. Ukrtelecom, the country’s largest fixed-line operator, had previously confirmed deployment of myGaru ID within its network. The rollout establishes a shared telecom identity layer covering the full mobile-audience scale of the country, built as a unified deterministic framework for advertising activation and data collaboration. As digital advertising faces signal loss from cookie deprecation, browser restrictions and mobile privacy controls, telecom identity is emerging as a new foundation for privacy-preserving audience recognition. ## A telecom-native identity layer Unlike browser cookies, device identifiers or email-based identity frameworks, myGaru ID operates at the telecom network level. Because identity signals originate within operator infrastructure, they remain stable across browsers, in-app environments and addressable TV, enabling consistent audience understanding across devices in a privacy-safe manner. This enables deterministic omnichannel audience recognition across screens and publishers without relying on third-party identifiers, increasingly restricted by browsers and mobile operating systems. The telecom-based identity signal also removes the need for login flows or email authentication to recognise users across environments. The architecture protects the full personal data lifecycle by preventing re-identification and data caching in downstream adtech workflows, creating a privacy-first approach to digital advertising. ## CDP with telecom signals: recovering lost addressability In addition to identity resolution, the myGaru platform includes a telecom-enhanced Customer Data Platform that allows businesses to collect audience data from their websites and applications using telecom identity signals. This is particularly valuable in environments where addressability has declined, including Safari, in-app browsers and Apple devices, where traditional identifiers often fail. By using telecom identity as the collection key, companies can recover previously unidentifiable traffic and increase the volume of actionable first-party data available for retargeting and measurement. At the same time, the CDP supports ingestion of external first-party datasets, including CRM records, transaction data and other customer intelligence collected outside telecom environments. These datasets can be deterministically mapped into the same identity layer through the pseudonymised telecom identifier as the primary matching key, with potential expansion to additional identity anchors. This allows telecom identity to function as the connective layer between digital behavioural signals and offline customer data, while telecom operators act as the pseudonymisation layer before data enters the myGaru platform. ## First telecom identity-native Data Clean Room The platform also includes the industry’s first telecom identity-native Data Clean Room built on myGaru’s patent-pending technology. Unlike conventional clean room architectures that operate as standalone collaboration environments, myGaru integrates CDP and Data Clean Room capabilities within the same platform. Audience data collected through telecom identity in the CDP layer can immediately participate in privacy-safe collaboration workflows. The system operates under a federated architecture rather than centralised data pooling. Participating businesses keep their data in their own infrastructure, while collaboration runs through controlled computation linked to telecom identity. Because activation relies on telecom-verified session tokens rather than persistent static identifiers, the architecture prevents uncontrolled downstream use of data, reducing leakage risks while enabling accountable data-driven use cases. Retailers, publishers and other data providers can participate in cross-sector data collaboration within the same environment, supporting retail media activation across the open web, in-app environments, addressable TV and major platforms, including Meta and TikTok. ## Activation across the adtech ecosystem myGaru ID can be activated within Prebid and Google Secure Signals, enabling telecom-backed identity to operate at scale across programmatic inventory with minimal integration. The system can operate through a proprietary myGaru DSP or integrate with third-party DSPs. Dedicated APIs allow external DSPs to use telecom identity signals for deterministic frequency capping and fraud protection, with the option to embed CDP and Data Clean Room functionality into their own interfaces. The myGaru platform is also available for white-labelling by advertising agencies, allowing partners to deploy the full DSP, CDP and Data Clean Room stack under their own brand. ## A new category of infrastructure What stands out about this deployment is not only its scale, but the model it establishes. Telecom identity moves from a narrow identity solution into infrastructure: a layer through which local data is collected, governed and activated within the same environment. As the industry moves toward more controlled and privacy-safe data usage, the strategic value of this model becomes clearer. Sovereign data ecosystems, where local data creates local value without depending on uncontrolled cross-border movement, are becoming the structural direction the market is heading toward. myGaru offers a working model of how that direction looks in production: full-stack data infrastructure anchored in national telecom networks, available to the local advertising market on commercial terms set within the country. ## Commentary from myGaru “Identity is the foundation of any functional data economy. Without a stable, interoperable identity layer, reliable data collection, cross-sector collaboration and measurable activation are impossible. Cross-telecom ID establishes a unified identity standard at the national scale, creating the structural conditions for a sovereign and accountable data ecosystem,” comments Vitalii Morozenko, Founder and CEO of myGaru. ## About myGaru myGaru is an award-winning telecom-powered identity and personal data platform. Founded in 2019, the company works with telecom operators, retailers, publishers and advertisers to enable secure, anonymised, cohort-based data collaboration. Built as deep-tech infrastructure for sovereign data ecosystems, myGaru helps to retain data value within the local economy and fosters innovation through fair, privacy-safe access for diverse domestic businesses. ## Press contact Daria Titova | Mob: +380 97 549 1891 | email: d.titova@myGaru.com press@myGaru.com --- # Nationwide telecom identity infrastructure launches in Ukraine, opening a cross-sector data economy — myGaru Press URL: https://mygaru.com/press/may-21-launch/telecom-media/ Description: Integrations with Kyivstar, Vodafone Ukraine and lifecell create shared infrastructure for privacy-safe cross-sector data collaboration at national scale. Back to press release Press Release # Nationwide telecom identity infrastructure launches in Ukraine, opening a cross-sector data economy KYIV, May 21, 2026 Integrations with Kyivstar, Vodafone Ukraine and lifecell create shared infrastructure for privacy-safe cross-sector data collaboration at national scale. A nationwide telecom identity infrastructure built on myGaru technology goes live in Ukraine, with integrations across the country’s mobile operators, including Kyivstar, Vodafone Ukraine and lifecell. Ukrtelecom, the country’s largest fixed-line operator, had previously confirmed integration of the same identity capabilities within its network. The rollout establishes a shared telecom identity layer across Ukraine’s mobile networks, creating infrastructure for privacy-safe cross-sector data collaboration at national mobile-audience scale. As browser cookie restrictions and Apple’s mobile privacy controls reduce the availability of digital identity signals, myGaru converts telecom connectivity into real-time identity signals, enabling telecom operators to provide an intelligence layer for the digital ecosystem and improve audience recognition and advertising performance measurement. ## A telecom-native identity layer Unlike browser cookies, device identifiers or email-based identity frameworks, myGaru ID operates at the telecom network level. Identity signals generated within operator infrastructure remain stable, where traditional identifiers often fail. This enables audience recognition across web, in-app environments, connected TV, and retail media networks, channels that historically relied on fragmented identifiers and poor audience matching. It gives advertisers more consistent audience management and campaign measurement across channels. The same identity infrastructure can also support A2P SMS messaging, allowing telecom operators to integrate messaging into cross-channel advertising campaigns. Integrated with adtech frameworks, myGaru ID allows telecom signals to be activated across digital advertising environments at scale. This creates a bridge between data providers and advertising platforms, enabling telecom data to be activated across programmatic inventory and platforms such as TikTok and Meta. Privacy protection is built into the architecture by design. Subscriber identities are pseudonymised by telecom operators before entering the system, generating session-based tokens not linked to phone numbers. Unlike static identifiers used in digital advertising, these tokens require continuous verification through telecom infrastructure, protecting subscriber privacy while enabling telecom operators to monetise identity events within advertising workflows. ## Patent-pending architecture linking telecom identity and federated data The infrastructure is built on myGaru’s patent-pending technology that natively connects telecom identity with a federated data architecture. Under this model, businesses keep first-party data within their own premises, while collaboration runs through controlled computation linked to telecom identity. This architecture enables two core capabilities. Businesses can collect audience data from websites and mobile applications using telecom identity signals, enabling audience recognition even where cookies, device IDs or email logins fail. Each collection event is accounted for at the identity layer, creating a verified usage model that supports new data-enabled services for telecom operators. The same infrastructure enables privacy-safe cross-sector data collaboration. Advertisers can run campaigns using audience insights from multiple data vendors within the same environment, while the solution preserves control across the full data lifecycle by preventing data caching and uncontrolled reuse in downstream adtech workflows. Data vendors define per-usage pricing for their datasets, while telecom identity acts as a metering layer that enables billing per advertising impression where those signals are applied. Together, these capabilities combine a telecom-powered CDP and a telecom identity-native data clean room within a single platform. CDP and data clean room technologies have become among the fastest-growing segments of enterprise software as organisations shift toward first-party data strategies under tightening privacy regulations. By enabling telecom identity within these categories, myGaru allows telecom operators to capitalise on existing network infrastructure and become the backbone of sovereign national data ecosystems, an approach gaining importance as cross-border data transfers tighten and the strategic value of sovereign data grows in the era of AI. ## Telecom data synergies through neutral infrastructure As an independent technology provider without affiliated data-driven services or telecom ownership, myGaru aligns with regulatory principles emerging in the EU that favour non-affiliated data intermediaries as the foundation for sovereign data ecosystems. The platform acts as a central hub for data collaboration. Instead of building separate integrations with each partner, telecom operators connect once to the myGaru platform and gain access to a growing network of participating businesses. This neutral architecture also addresses one of the traditional limitations of telecom data — the audience scale of a single operator. Because myGaru is not affiliated with any telecom group, the platform operates across multiple operators, scaling telecom data from individual operator reach to nationwide audience coverage. This allows advertisers to activate telecom insights at country scale and enables operators to access broader monetisation opportunities than single-operator deployment would allow. At the same time, the platform enables synergies between telecom signals and other datasets such as retail media and publisher audiences. As more data vendors join myGaru, these combined signals create network effects that increase advertising performance and strengthen the commercial value of telecom data. ## Commentary “Identity is the foundation of any functional data economy. Without a stable, interoperable identity layer, reliable data collection, cross-sector collaboration and measurable activation are impossible. Cross-telecom ID establishes a unified identity standard at national scale, creating the structural conditions for a sovereign and accountable data ecosystem.” — Vitalii Morozenko, Founder and CEO of myGaru. “Kyivstar’s role is not only to provide high-quality connectivity, but also to help protect subscribers in the digital space. Third-party cookies and device identifiers, which businesses use to collect behavioural data and deliver advertising, also allow anyone — including foreign intelligence services — to track Ukrainians’ online activity. The implementation of myGaru technology is a step towards an innovative advertising environment that combines effectiveness for businesses, user privacy protection and a responsible approach to data security.” — Andrii Zheliezniak, Director of Big Data at Kyivstar. “For Vodafone Ukraine, it is essential that the development of new data-driven solutions goes hand in hand with responsibility toward our customers. We confirm the high level of network security and the protection of subscriber data, which remain fundamental principles in the deployment of any new technologies, including cross-telecom identity based on myGaru technology. At the same time, as one of the pioneers of operator-led Big Data services in Ukraine, we see strong potential in this approach to support the development of a transparent and efficient data ecosystem, one that creates value for businesses while maintaining high standards of privacy and user data protection.” — Sergiy Boryslavskyi, Vodafone Ukraine Director of Digital Product Development. "For lifecell, it is fundamentally important that the introduction of new technologies does not change our core approach: subscribers' personal data is not shared and is not used for individual tracking. The myGaru-based solution operates exclusively with anonymised and aggregated data within the operator's secure infrastructure. This gives the market a modern tool for developing digital services without compromising user privacy." — Kateryna Shulha, Head of Big Data Projects and Programmes at lifecell ## About myGaru myGaru is an award-winning telecom-powered identity and data collaboration platform. Founded in 2019, the company works with telecom operators, retailers, publishers and advertisers to enable secure, anonymised, cohort-based data collaboration. Built as deep-tech infrastructure for sovereign data ecosystems, myGaru helps to retain data value within the local economy and fosters innovation through fair, privacy-safe access for diverse domestic businesses. ## Press contact Daria Titova | Mob: +380 97 549 1891 | email: d.titova@myGaru.com press@myGaru.com --- # В Україні запущено єдиний ідентифікатор в мережах усіх національних мобільних операторів — myGaru Press URL: https://mygaru.com/press/may-21-launch/ukrainian/ Description: Інтеграції з Київстар, Vodafone Україна та lifecell, разом із попереднім впровадженням в Укртелеком, створюють інфраструктуру для безпечної реклами та суверенної економіки даних в Україні. Повернутися до пресрелізу Press Release # В Україні запущено єдиний ідентифікатор в мережах усіх національних мобільних операторів КИЇВ, 21 травня 2026 Інтеграції з Київстар, Vodafone Україна та lifecell, разом із попереднім впровадженням в Укртелеком, створюють інфраструктуру для безпечної реклами та суверенної економіки даних в Україні В Україні запущено єдину інфраструктуру телеком-ідентифікації з повним покриттям мобільної аудиторії, побудовану на базі технології myGaru та інтегровану з мережами трьох українських мобільних операторів — Київстар, Vodafone Україна та lifecell. Раніше про впровадження myGaru також повідомив оператор фіксованого зв’язку Укртелеком. Запуск означає, що в Україні реалізовано повне покриття мобільної абонентської бази операторів єдиною системою телеком-ідентифікації у межах партнерської екосистеми myGaru. Технологія myGaru поєднує телеком-ідентифікацію з цифровою рекламною екосистемою, дозволяючи точніше доставляти рекламу в мобільних застосунках, на вебсайтах, у форматі addressable TV та на цифрових платформах, зокрема Google, Meta, TikTok і Telegram. На відміну від звичних cookie чи інших онлайн-ідентифікаторів, телеком-ідентифікація працює на мережевих даних мобільного оператора. Це забезпечує кращий захист персональних даних і стабільну роботу незалежно від браузерних обмежень чи мобільних операційних систем. «Для Київстар важливо не лише забезпечувати якісний зв’язок, а й захищати абонентів у цифровому просторі. Сторонні cookie-файли та девайс-ідентифікатори, які бізнеси використовують для збору поведінкових даних і реклами, водночас дозволяють будь-кому — зокрема іноземним спецслужбам — відстежувати дії українців онлайн. Впровадження технології myGaru — це крок до інноваційного рекламного простору, який поєднує ефективність для бізнесу, захист приватності користувачів і відповідальний підхід до безпеки даних» , — коментує Андрій Желєзняк, директор з BigData в Київстарі. «Ми сфокусовані на тому, щоб розвиток нових рішень у сфері даних поєднував інноваційність із відповідальністю перед клієнтами, – коментує Сергій Бориславський, директор з розвитку цифрових продуктів Vodafone Україна. – Ми підтверджуємо високий рівень захищеності нашої мережі та збереження даних абонентів, який є базовим принципом у впровадженні будь-яких нових технологій, включно з крос-телеком ідентифікацією на базі технології myGaru. Водночас, як один із піонерів ринку операторських Big Data послуг в Україні, ми бачимо значний потенціал крос-телеком ідентифікації для розвитку прозорої та ефективної екосистеми роботи з даними, що забезпечує баланс між бізнес-цінністю та захистом приватності користувачів». «Для lifecell принципово важливо, що впровадження нових технологій не змінює базового підходу: персональні дані абонентів не передаються і не використовуються для їх індивідуального відстеження. Рішення на базі myGaru працює виключно із знеособленими та агрегованими даними всередині захищеної інфраструктури оператора. Це дозволяє ринку отримати сучасний інструмент для розвитку цифрових сервісів, не порушуючи приватність користувачів» , — зазначила Катерина Шульга, керівниця проєктів і програм Big Data в lifecell. Для бізнесу телеком-ідентифікація відкриває нові можливості підвищення ефективності рекламних витрат. Компанії зможуть точніше пов’язувати рекламні покази з корисними діями користувачів, надійно обмежувати частоту показів одному користувачеві в межах однієї кампанії та вимірювати результативність реклами у режимі реального часу. Це набуває особливої ваги на тлі стрімкого впровадження штучного інтелекту в рекламну індустрію. Окрім телеком-ідентифікації, що дозволяє бізнесам аналізувати свою аудиторію, myGaru також забезпечує безпечний механізм спільного аналізу даних між компаніями. Персональні дані не передаються між сторонами, а обробляються в захищеному середовищі. Компанії можуть отримувати спільну узагальнену аналітику через спеціальний захищений механізм — дата-клін-рум myGaru із використанням агрегованих знеособлених даних. «Ідентифікація є фундаментом роботи з даними — без неї неможливі ані коректний збір, ані спільне використання даних, ані подальша активація рекламних комунікацій. Крос-телеком ID формує єдиний стандарт ідентифікації для ринку даних, створюючи умови для розвитку суверенної економіки даних в Україні» , — коментує засновник і CEO myGaru Віталій Морозенко. В Україні рекламний сервіс на базі крос-телеком ID надає агенція GlobalDigital, аналітичний функціонал забезпечує платформа Nexinsight, а офіційним оператором платформи myGaru на українському ринку є компанія Adtech. ## Про myGaru myGaru — відзначена нагородами платформа телеком-ідентифікації та спільної роботи з даними. Заснована у 2019 році, компанія працює з телеком-операторами, ритейлерами, видавцями та рекламодавцями для забезпечення безпечної, анонімізованої, когортної роботи з даними. Побудована як deep-tech-інфраструктура для суверенних екосистем даних, myGaru допомагає утримувати цінність даних в межах локальної економіки та сприяє інноваціям через рівний доступ до даних. ## Прес-контакт Дар'я Тітова Моб: +380 97 549 1891 | email: d.titova@myGaru.com press@myGaru.com