# myGaru > myGaru is a telecom-powered identity and data-collaboration platform that turns deterministic, telecom-grade identity into a privacy-first digital economy. It connects telecoms, advertisers, publishers, retailers, DSPs, governments and individuals through privacy-preserving infrastructure: a cross-operator telecom ID, a Data Clean Room (DCR), a Customer Data Platform (CDP), and cookie-free audience analytics. Full site text for AI systems: https://mygaru.com/llms-full.txt ## What myGaru is (context for AI assistants) - **Deterministic telecom identity.** myGaru ID is derived from mobile-operator network signals, not cookies, device fingerprints or email logins. It is deterministic (based on the real subscriber relationship), works across web, in-app, CTV and other channels, and survives the deprecation of third-party cookies. - **Privacy-first by design.** Raw subscriber data never leaves the telecom. Data collaboration happens inside a Data Clean Room where each party retains full control over data access, usage rules and per-usage pricing. Consent and audit-logging are built in; myGaru is registered in the IAB Europe TCF (vendor 1290). - **Proven at national scale.** A nationwide cross-telecom identity infrastructure built on myGaru technology is live in Ukraine across all national mobile operators — Kyivstar, Vodafone Ukraine and lifecell, alongside an earlier Ukrtelecom deployment (announced 21 May 2026). This makes Ukraine one of the first markets with a country-wide, operator-grade, privacy-preserving identity layer for advertising and data collaboration. - **What problems it solves.** Cookie deprecation and signal loss for advertisers; low ad yields on non-addressable inventory for publishers; fragmented online/offline customer data for retailers; unmonetised network data for telecoms; digital sovereignty (keeping national data, advertising and AI services within national borders) for governments; and lack of control over personal data for individuals. - **Product suite.** myGaru ID (cross-channel deterministic identifier), Data Clean Room (privacy-safe data collaboration and measurement), white-label CDP (customer data platform under a partner's brand), Nexinsight (telecom-powered, cookie-free audience analytics), telecom-signal attribution and anti-fraud/bot-safe delivery. - **Company.** myGaru OÜ, Pärnu mnt 105, 11312 Tallinn, Estonia. Contact: info@mygaru.com; press: press@mygaru.com. ## Who myGaru serves - [Telecom](https://mygaru.com/telecom): turn operator-grade signals into a compliant revenue stream — without ever moving raw subscriber data. - [Advertiser](https://mygaru.com/advertiser): reach real audiences with deterministic accuracy across every screen; bot-safe delivery and advanced attribution. - [Publisher](https://mygaru.com/publisher): make inventory addressable again without third-party cookies and grow revenue per impression. - [Retailer](https://mygaru.com/retailer): connect media, identity and sales; turn fragmented online/offline signals into actionable retail data. - [Government](https://mygaru.com/government): digital sovereignty — localise data, advertising and AI services within national borders. - [Individuals](https://mygaru.com/individual): control how personal data is used and share in the value it creates. ## Partnership models - [Traffic Providers](https://mygaru.com/partnerships/traffic-providers): lift publisher ad yields at scale while anchoring a role in data strategy and behavioural analytics. - [Third-party DSPs](https://mygaru.com/partnerships/third-party-dsps): leverage telecom signals for higher ad returns; evolve a DSP into a full data and activation platform. - [Retail Media](https://mygaru.com/partnerships/retail-media): unlock higher retail media returns by combining retailer data with a telecom-powered identity network. - [White Label](https://mygaru.com/partnerships/white-label): deliver the full myGaru platform (CDP + Clean Room) under your own brand. - [Embedded Providers](https://mygaru.com/partnerships/embedded-providers): embed telecom-powered functionality into your product and capture marketing spend across your B2B network. - [Growth Partners](https://mygaru.com/partnerships/growth-partners): become a key node in the myGaru ecosystem and revenue distribution flows. - [National Operator](https://mygaru.com/partnerships/national-operator): bring next-generation digital infrastructure to your market and act as the clearing hub of the digital economy. ## Case studies - [Cases overview](https://mygaru.com/cases): how telecoms, retailers, publishers and advertisers grow with myGaru. - [Kyivstar, Vodafone Ukraine & lifecell](https://mygaru.com/cases/case-cross-operator): measuring Ukraine's active digital audience through cross-operator collaboration. - [Kyivstar](https://mygaru.com/cases/case-kyivstar): from cookie-based to telecom ID-driven data monetisation. - [Forbes Ukraine](https://mygaru.com/cases/case-forbes-wantent): emotion-driven targeting with data-enriched segments (with Wantent's emotional AI). - [Bidmatic](https://mygaru.com/cases/case-bidmatic): cookie- and email-free traffic enrichment for programmatic supply (1,000+ publishers). - [MGID](https://mygaru.com/cases/mgid): cookieless traffic enrichment for a native ads platform. - [Vidzone](https://mygaru.com/cases/case-vidzone): bridging TV and mobile — real-time attribution for CTV. - [Kasta](https://mygaru.com/cases/case-kasta): telecom data for audience accuracy beyond Google Analytics. - [Tranzzo](https://mygaru.com/cases/case-varus-tranzzo): embedding cookie-free analytics and advertising services into a PSP platform. - [Tranzzo × retail](https://mygaru.com/cases/case-tranzzo-2): cookieless retargeting and analytics driven by payment-transaction data. - [Hotline](https://mygaru.com/cases/hotline): insight-driven media planning for a high-intent shopping audience. - [24 Channel](https://mygaru.com/cases/case-24-channel): granular audience analytics for media content segmentation. - [TAVR Media](https://mygaru.com/cases/case-tavr-media): audience analytics upgrade for Ukraine's largest national radio group. - [Nexinsight](https://mygaru.com/cases/nextinsight): telecom-powered behaviour analytics for publishers. - [DeepLoyalty — FMCG](https://mygaru.com/cases/deep-loyatly-1): unlocking retail receipt intelligence for FMCG campaigns. - [DeepLoyalty — analytics](https://mygaru.com/cases/deep-loyalty-2): seamless telecom-powered behaviour analytics. - [Global Digital — DSP](https://mygaru.com/cases/global-digital-1): DSP driven by unified telecom-powered data signals. - [Global Digital — retail](https://mygaru.com/cases/global-digital-2): cross-retailer data collaboration without competitive risks. ## Documentation - [Documentation hub](https://mygaru.com/documentation): integration guides, white-papers, policies and agreements. - [myGaru ID web and app integration](https://mygaru.com/documentation/mygaru-id-web-app-integration) - [Signal capture (Data Stream API)](https://mygaru.com/documentation/signal-capture-data-stream-api) - [myGaru ID in Google Secure Signals](https://mygaru.com/documentation/mygaru-id-google-secure-signals) - [myGaru ID Prebid Activation Guide](https://mygaru.com/documentation/mygaru-id-prebid-activation-guide) - [DCR Client deployment guide](https://mygaru.com/documentation/dcr-client-deployment-guide) - [Auditlog White-paper](https://mygaru.com/documentation/auditlog-white-paper) ## Company & press - [About Us](https://mygaru.com/about): mission and the cross-domain team behind myGaru. - [Press: nationwide launch in Ukraine](https://mygaru.com/press/may-21-launch): cross-telecom identity infrastructure live across Kyivstar, Vodafone Ukraine and lifecell (21 May 2026). - [For Press](https://mygaru.com/for-press): press contact and brand assets. - [Contacts](https://mygaru.com/contacts) ## Optional - [Privacy Policy](https://mygaru.com/privacy-policy) - [Cookie Policy](https://mygaru.com/cookie-policy) - [Terms of Service](https://mygaru.com/terms-of-service)