myGaru is an award-winning telecom-powered identity and personal data platform. Founded in 2019, the company works with telecom operators, retailers, publishers and advertisers to enable secure, anonymised, cohort-based data collaboration. Built as deep-tech infrastructure for sovereign data ecosystems, myGaru helps retain data value within the local economy and fosters innovation by giving diverse businesses fair, privacy-safe access to data capabilities.
myGaru was founded in 2019 by Vitalii Morozenko, inspired by GDPR and the need for a more trusted digital data economy. Since then, the company has shaped its technology through continuous R&D and real market deployment, evolving from a pioneering data wallet into a telecom-centric deep-tech platform. A 2020 reboot brought together Ukraine's leading experts in network engineering, adtech, cybersecurity, cryptography and big data. Collaboration with Adtelligent, Cossack Labs, Chatbots.Studio and Globberry enabled self-funded development without external investors, preserving neutrality and independence from data-driven businesses. Nationwide deployment in Ukraine with leading telecoms and media groups has proven the model at country scale, validated by international brands and e-commerce leaders.
Unlike much of the digital economy, which is built on exploiting user attention for corporate growth, myGaru puts the individual first, ensuring that all technological breakthroughs serve real people
Exclusive access to personal data drives dominance and leads to monopolies. To enable a fair and balanced digital ecosystem, myGaru is built on the principle of equidistance, remaining unaffiliated with any data-driven business
Trust is fundamental to digital evolution, and myGaru ensures it through cryptographic proof of every interaction with data, making each access, transaction and use transparent, verifiable and accountable across the data collaboration cycle.
myGaru follows a decentralised, net-centric model that distributes operations and value creation across independent players. Acting as a trusted technological bridge, it empowers businesses to thrive in the data economy without direct access to personal data
Official announcements and statements from myGaru
A nationwide telecom identity infrastructure built on myGaru technology goes live in Ukraine, with integrations across the country's mobile operators, including Kyivstar, Vodafone Ukraine and lifecell.
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