Digital Sovereignty
and Growth

Digital advertising accounts for 0.5–1.6% of national GDP, yet the majority of this revenue is extracted by a handful of Big Tech platforms with dominant market power.

By using telecom networks as the basis for a national advertising ID, myGaru anchors digital advertising inside the national economy, redirecting value creation to domestic businesses.

"Overall, these studies suggests that data access and sharing can help generate social and economic benefits worth between 0.1% and 1.5% of gross domestic product (GDP) in the case of public-sector data, and between 1% and 2.5% of GDP (in few studies up to 4% of GDP) when also including private-sector data."

OECD

As an independent data intermediary, myGaru provides a federated national data infrastructure where telecom, retail and other domestic datasets interoperate with transparent vendor-level compensation for each authorised use.

The absence of a unified identity standard has created deep silos between national data vendors. Although ID is essential for utilising data, incompatible identifiers prevent sectors from working together and block the development of a truly national data economy.

myGaru unifies fragmented national datasets by using telecom-verified identity signals to resolve silos and enable secure, cross-sector data collaboration within a single trust framework.

The use of static identifiers such as emails or phone numbers exposes businesses to uncontrolled downstream data reuse, creating unacceptable risks that deter them from participating in data collaborations.

myGaru uses session-based identity embedded into national internet service provider networks, with per-use decryption and a cryptographic audit trail that makes data interactions transparent, verifiable and accountable.

The high cost and operational burden of developing first-party data capacity reinforce structural inequality, enabling large firms to dominate data value chains while SMEs are locked out of innovation and dependent on overpriced Big Tech monopolies.

myGaru gives SMEs access to national first-party data tools through existing B2B vendor workflows, combining low-barrier entry with fast distribution to smaller businesses and helping them compete in the data era with less dependence on Big Tech monopolies.

Complex privacy requirements and bespoke legal agreements for each data partnership create structural barriers that deter companies from collaborating, even when doing so would generate clear economic and operational value.

myGaru provides a unified compliance and integration framework: once a business completes a single onboarding, it can collaborate securely with all connected data partners without repeated bilateral legal processes.

Cross-border data transfers are increasingly restricted worldwide, yet enforcement remains constrained by a structural dependency: domestic businesses rely on foreign Big Tech platforms to understand and reach customers, while media owners rely on them to monetise audiences.

myGaru provides locally governed data infrastructure that enables local data activation across Facebook, Instagram, TikTok and YouTube without cross-border data movement, helping governments enforce data localisation restrictions without disrupting business workflows.

The ad market relies on static identifiers (emails, cookies, device IDs, phone numbers) that, by design, prevent control over downstream data reuse, exposing national data flows to unchecked foreign exploitation.

myGaru links telecom infrastructure with the adtech ecosystem to establish a nation-wide, session-based identity standard that enforces controlled data use and introduces decentralised identity, giving each citizen multiple securely authorised IDs per business.

Existing cookie consent pop-up mechanisms allow foreign companies and intelligence services to harvest citizens’ data without meaningful limits, exposing the nation to espionage and influence operations.

A national telecom-verified identity layer, connected via myGaru to the adtech ecosystem, provides the foundation for a sovereign consent framework that stops uncontrolled data flows to foreign actors.

National media are steadily losing popularity to foreign platforms, which enjoy structural advantages in personalisation, audience understanding and monetisation capacity, limiting local publishers’ ability to retain users and fund higher-quality services.

myGaru links telecom and other national data sources directly to domestic media, enabling publishers to better understand and retain their audiences while creating the conditions for higher advertising revenues per visitor.

"Cybercriminals can use access credentials for email, social media and financial services for various cyber-attacks, online fraud schemes and to steal funds."

Europol

By introducing a nationwide telecom-verified identity natively integrated into a federated data infrastructure, myGaru creates a superior mechanism for preventing fraud and online scams across the national digital environment.

"The most significant constraints cited by respondents include privacy and security concerns (62%), lack of strategic alignment (51%), inadequate infrastructure (45%), weak business cases with unclear returns (41%), and ethical considerations (42%)."

EY

myGaru unlocks real-time behavioural and economic intelligence for governments, enabling data-driven policymaking while removing the integration, cost and compliance burdens typically associated with multi-party data collaboration.

"Children and adolescents are still regularly exposed to digital marketing of many unhealthy products. Such products include alcoholic drinks, foods high in saturated fat, salt and free sugars (‎HFSS foods)‎, and tobacco, including new products such as electronic cigarettes (‎e-cigarettes)‎ and other types of electronic nicotine-delivery systems."

WHO

Telecom-verified identity integrated into adtech enables effective governance of digital marketing, preventing exposure for children and other vulnerable groups while providing a transparent, easy-to-implement mechanism for all market participants.

Governments face unprecedented challenges in public communication as information ecosystems become more fragmented, digitalised and vulnerable to manipulation, according to

OECD report

myGaru overcomes digital fragmentation, giving government a unified, telecom-driven mechanism for high-precision public communication.

"As the availability of large and high-quality data is an essential component of developing AI, the Commission will propose a Data Union Strategy to improve and facilitate secure private and public data sharing, as well as accelerate the development of new systems or applications."

European Commission

myGaru creates a trusted, interoperable data environment that brings together telecom, retail and financial signals, ensuring nationwide access to high-quality data essential for national competitiveness in the AI era.

"Data readiness has become one of the largest barriers to enterprise AI adoption."

IBM

myGaru-enabled data backbone allows businesses to unify fragmented datasets into a coherent, AI-ready foundation — without the cost burdens of conventional enterprise solutions.

AI-driven recommendation and assistant systems risk reinforcing the gatekeeper power of large platforms, allowing them to steer consumer choice and restrict market contestability, according to

EU

myGaru enables telecom-verified AI assistants accessible across all local publishers, ensuring personalised, context-aware distribution within an open market model where no single platform controls access.

"One major risk of large government purchases of AI compute is capacity being underutilized, for the purchase rise far exceeding current real demand for AI compute."

The Dais

By preparing businesses with a unified data infrastructure for AI-enabled B2B services and powering national AI assistants across consumer channels, myGaru creates the conditions for scalable use cases that drive sustained demand for sovereign AI capacity.