Telecom-connected seamless shopping, bridging online and offline channels, and boosting retail media and data monetisation.
Email- & cookie-free retargeting for abandoned carts
Deep telecom-powered customer insights
Better returns from traffic others miss & bots protection
Data monetisation with telecom-driven scale & safety
Driver of higher retail media returns
Why is myGaru’s Clean Room unlike any other?
Classic approach
Utilising data insights for ads beyond retail media requires mapping to media-known IDs (emails, cookies) — creating inevitable leakage risks.
myGaru Clean Room
By activating insights through proprietary telecom IDs, myGaru ensures no leakage — enabling retailers to safely monetise data far beyond their own media.
Supreme interoperability
Fragmented identity systems across vendors lead to poor match rates and lost value — myGaru’s telecom-based identity restores full interoperability.
Online-to-Offline bridge
myGaru links telecom-grade identity with precise geo-data, enabling privacy-safe online-to-offline commerce at scale.
Exclusive ad inventory yield
Inventory out of Big Tech’s reach is turned into high-performing ad space through myGaru’s telecom-powered ID (email-, cookie- free) and retailer data pairing.
Synergy with telco data
The value of retail data grows when enriched via myGaru with telecom-grade and other vendors behavioural signals.
Per-impression monetisation
Built-in flexible billing with granular pricing settings and transactional payouts for every ad served using retail data powered by telecom ID.
Blockchain-verified access logs
Verification of every data interaction through a cryptographic audit trail, anchored in decentralised consensus.
Investment-free Activation
Deploy myGaru on-premise
Decide which data to connect and control who accesses what, under which terms
Activate myGaru ID
Capture signals without emails or cookies, recover abandoned carts, and merge online and offline data
Connect retail media
Monetise your retail media more effectively by enriching it with telco data and unlocking broad programmatic demand
Use any connected DSP
Maximise media spend efficiency with telecom-enriched signals over undervalued, non-identifiable inventory
Сases
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Quick answers for quick decisions
What makes the behavioural analytics available in myGaru valuable and unique for retailers?
Drawing on exclusive data from myGaru’s partnered telecom operators, retailers can analyse geo-traffic to existing points of sale and identify optimal locations for new outlets. The unique fusion of online and offline data from telecoms reveals numerous behavioural insights about their audience, while also enabling churn-risk detection by identifying customer segments visiting competitor stores or websites in the same retail category. Ultimately, this empowers retailers to allocate advertising budgets more effectively — boosting sales from existing customers, acquiring new relevant audiences, and retaining their customer base from switching to competitors.
How can I increase my earnings from my data with myGaru?
Can I integrate my ERP/CRM system with myGaru?
Yes. Digitalising ERP/CRM systems is one of the main use cases for myGaru. The platform enables deep integration with partners’ ERP/CRM systems, positioning the myGaru client software (data clean room) as the backbone of those systems. This allows you to activate built-in audience intelligence and activation, as well as performance measurement directly within your ERP environment.
Is myGaru compliant with GDPR and other national data protection laws?
Yes. myGaru was designed to comply with GDPR and can be flexibly adapted to meet the regulatory requirements of any country where it operates. The platform enforces strong privacy safeguards, prevents data enrichments between participants, and provides citizens with two-layered control over their data.
How is access to my data restricted and monitored to prevent misuse?
myGaru’s client software is open-code, allowing data vendors to verify that there are no backdoors. All data remains physically stored on the data vendor’s own premises. Each vendor sets access levels for individual data segments, with all access events logged and protected by cryptographic tool that ensure the integrity and auditability of the data access history.
What is myGaru’s business model?
myGaru’s model is based on success-based fees from transactions within the platform, with no upfront investment required. For example, businesses that monetise their data charged a commission from actual data earnings, while advertising services pay an identity resolution fee per use — transferred to telecoms after deduction of myGarup-relate technical commission.
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