myGaru for Retailers
Telecom-powered connected commerce

myGaru enables telecom-connected seamless online–offline shopping, boosting retail media and powering cutting-edge retargeting.

Email- & cookie-free retargeting for abandoned carts
Deep telecom-powered customer insights
Better returns from undervalued traffic & fraud protection
Data monetisation & audience extension with telecom-driven scale
Driver of higher retail media returns

Why is myGaru’s Clean Room unlike any other?

Classic approach

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Utilising data insights for ads beyond retail media requires mapping to media-known IDs (emails, cookies) — creating inevitable leakage risks.

myGaru Clean Room

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By activating insights through proprietary telecom IDs, myGaru ensures no leakage — enabling retailers to safely monetise data far beyond their own media.

Supreme interoperability

Fragmented identity systems across vendors lead to poor match rates and lost value — myGaru’s telecom-based identity restores full interoperability.

Online-to-Offline bridge

myGaru links telecom-grade identity with precise geo-data, enabling privacy-safe online-to-offline commerce at scale.

Exclusive ad inventory yield

Inventory out of Big Tech’s reach is turned into high-performing ad space through myGaru’s telecom-powered ID (email-, cookie- free) and retailer data pairing.

Synergy with telco data

The value of retail data grows when enriched via myGaru with telecom-grade and other vendors behavioural signals.

Per-impression monetisation

Built-in flexible billing with granular pricing settings and transactional payouts for every ad served using retail data powered by telecom ID.

Blockchain-verified access logs

Verification of every data interaction through a cryptographic audit trail, anchored in decentralised consensus.

Investment-free  Activation

Deploy myGaru on-premise
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Decide which data to connect and control who accesses what, under which terms
Activate myGaru ID 
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Capture signals without emails or cookies, recover abandoned carts, and merge online and offline data
Connect retail media
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Monetise your retail media more effectively by enriching it with telco data and unlocking broad programmatic demand
Use any connected DSP
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Maximise media spend efficiency with telecom-enriched signals over undervalued, non-identifiable inventory

Frequently Asked Questions

What makes the behavioural analytics available in myGaru unique for retailers?

Drawing on exclusive data from myGaru’s partnered telecom operators, retailers can analyse geo-traffic to existing points of sale and identify optimal locations for new outlets. The unique fusion of online and offline data from telecoms reveals numerous behavioural insights about their audience, while also enabling churn-risk detection by identifying customer segments visiting competitor stores or websites in the same retail category. Ultimately, this empowers retailers to allocate advertising budgets more effectively — boosting sales from existing customers, acquiring new relevant audiences, and retaining their customer base from switching to competitors.

How can I increase my earnings with myGaru?

• Retailer–telecom data complementarity — the synergy between retailer and telecom data, significantly boosting its overall value.
• More profitable audience extension — achieve higher returns from audience extension by buying media more efficiently using myGaru ID.
• New data use case for performance measurement — retailer data became an important element for FMCG brand awareness campaigns’ performance measurement.
• Instant monetisation for mid-sized retailers — even without large audience reach or resources for audience extension, myGaru enables a quick and easy path for data monetisation without any investments.

Can I integrate my ERP/CRM system with myGaru?

Yes. Digitalising ERP/CRM systems is one of the main use cases for myGaru. The platform enables deep integration with partners’ ERP/CRM systems, positioning the myGaru client software (data clean room) as the backbone of those systems. This allows you to activate built-in audience intelligence and activation, as well as performance measurement directly within your ERP environment.

Is myGaru compliant with GDPR and other national data protection laws?

Yes. myGaru was designed to comply with GDPR and can be flexibly adapted to meet the regulatory requirements of any country where it operates. The platform enforces strong privacy safeguards, prevents data enrichments between participants, and provides citizens with two-layered control over their data.

How is access to my data restricted and monitored to prevent misuse?

myGaru’s client software is open-code, allowing data vendors to verify that there are no backdoors. All data remains physically stored on the data vendor’s own premises. Each vendor sets access levels for individual data segments, with all access events logged and protected by cryptographic tool that ensure the integrity and auditability of the data access history.

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