Telecom-powered growth
for retailers

"Advertisers don't think retail media does a good job of measuring returns and outcomes today—only 6% fully trust retailers' reported media metrics."

Bain & Company

myGaru improves marketing ROI by turning underpriced traffic into premium audiences with telecom-verified, fraud-resistant measurement.

"Retailers can extract more specific data to better forecast product and inventory needs, improve and advance their services, shaping warehouse and delivery requirements."

PwC

A broader share of sales becomes attributable to individual customers through myGaru’s telecom signals, QR-based checkout and bank-linked payments.

"Instead of subsidizing purchases that would have happened anyway, promotions should focus on driving incremental behavior."

BCG

myGaru enables selective retention strategies by combining telecom-based income insights with analysis of traffic to competitor services.

Most cart abandonment recovery is limited by user identification, while Baymard Institute reports that around 70% of online shopping carts are abandoned.

Abandoned carts from non-logged-in visitors become reachable through telecom-powered identity across devices.

Disconnected online and offline data remains one of the biggest barriers to personalisation and efficiency, according to

Deloitte report

A telecom-powered CDP unifies digital behaviour and ERP/CRM data into a single interoperable identity backbone.

“Personalization is a force multiplier — and business necessity — one that more than 70 percent of consumers now consider a basic expectation.”

McKinsey & Company

Personalised experiences are enabled from the first interaction, using telecom-based behavioural insights.

"Leveraging consumer behavior insights, assortment optimization, and omnichannel strategies enables for better, faster decisions that drive revenue and loyalty."

Nielsen

Assortment planning is informed by myGaru’s telecom-derived behavioural and interest data, not sales history alone.

McKinsey highlights fragmented data, legacy systems and capability gaps as key barriers to scaling impact in retail.

myGaru expands the share of usable first-party data by profiling online audiences through telecom signals and linking in-store purchases via bank-linked payments and QR codes at checkout.

"One in three surveyed brands is interested in full-funnel activation. Further, 45% of brands are specifically interested in innovative, awareness-focused retail media formats."

BCG

On-site and off-site brand awareness campaigns become measurable beyond clicks through telecom-verified exposure and transparent brand-lift measurement.

Self-serve retail media platforms are critical to making retail media scalable and accessible for small and medium-sized brands, according to

PwC

The myGaru self-service DSP can be integrated into RMN brand interfaces, enabling independent audience selection and campaign activation.

Poor frequency control leads to diminishing returns in retail media, according to

IAB

Telecom-level identity from myGaru enables strict frequency control across onsite and offsite placements.

McKinsey highlights identity resolution and variable match rates as critical factors in expanding addressable audiences.

A single universal identity spans retail data collected in myGaru CDP and omnichannel activation across in-app, web, CTV, social and messaging.

CTV, in-app and open web are critical to full-funnel media plans, according to

IAB report

Using myGaru ID, audience extension scales across in-app, open web, CTV and messaging channels, unlocking inventory far beyond walled-garden extensions.

Premium media investment depends on transparent verification across fraud, viewability and brand safety, according to

PwC

Telecom-powered ad delivery to subscribers enables independent verification of exposure at the network level.

BCG identifies closed-loop measurement, linking media campaigns to omnichannel sales, as a key driver of retail media investment.

Telecom-verified ad exposure segments within myGaru support closed-loop measurement against online and offline outcomes.

"96% of agencies and 92% of brands are open to buying onsite retail media through a DSP, and eight in ten said it would be easier to shift more budget to DSP-enabled retailers."

IAB Europe

myGaru’s DSP is already used by leading agencies to leverage telecom identity and data, enabling retailers to activate their audiences for extension without introducing a new buying platform.

Data leakage remains a concern in open programmatic ecosystems, according to

IAB report

Audience activation avoids data leakage by using session-based telecom identity, keeping data inside the myGaru clean room while DSPs handle bidding only.

Clean room use cases are constrained when partner datasets cannot be matched at scale, as McKinsey highlights the importance of data partnerships, identity resolution and variable match rates in expanding addressable audiences.

Match rates are structurally improved by using telecom-powered identity on both retailer and brand sides, while myGaru simultaneously increases the share of profiled retail data through POS QR capture and bank-linked payment identity.

Traditional analytics workflows often leave business users working with delayed data, while Deloitte highlights streaming data pipelines as a way to enable real-time analytics and faster data-driven action.

Time-to-insight is reduced from days or weeks to near real-time, as myGaru provides a single, natively integrated platform where data ingestion, analytics, and activation run within one secured system.

Deloitte highlights data integration, preparation, governance and pipeline visibility as persistent barriers to turning data collaboration into scalable business value.

Integration effort is minimised because myGaru operates as an out-of-the-box platform with a unified telecom-powered identity layer, removing the need to map or reconcile identifiers between retailer and brand datasets.

"Parties involved in DCRs have important and often differing legal responsibilities based upon the applicable privacy law and the way in which the parties have chosen to structure their relationships."

IAB Tech Lab

Repeated contracting and privacy reviews are eliminated through myGaru’s network-based collaboration model, where a single onboarding unlocks collaboration across all connected retailers, brands, and telecom data sources.

Retail media clean rooms create value when retailer shopper data can be combined with other partner datasets in one secure environment, improving targeting, consumer insight and closed-loop measurement, according to

IAB

Analytical depth is expanded by combining retailer transaction data with telecom-derived behavioural and interest signals, while myGaru’s network effects create synergy across smaller retailers.

Advanced analytics often fails to scale when companies rely on scarce specialist talent without embedding analytics into business teams and workflows, according to

McKinsey

Operational complexity is reduced through myGaru’s intuitive no-code, business-friendly interfaces, enabling commercial and marketing teams to operate clean room use cases without engineering skills.

"DCRs are not turnkey technology, requiring significant investments in talent, cost, and setup, including data infrastructure and connectivity as well as onboarding."

IAB

Adoption barriers are removed as myGaru requires no upfront licence fees, operates on a transaction-based model aligned to monetised outcomes, and provides built-in billing and financial reporting.