myGaru enables telecom-connected seamless online–offline shopping, boosting retail media and powering cutting-edge retargeting.
Utilising data insights for ads beyond retail media requires mapping to media-known IDs (emails, cookies) — creating inevitable leakage risks.
By activating insights through proprietary telecom IDs, myGaru ensures no leakage — enabling retailers to safely monetise data far beyond their own media.
Fragmented identity systems across vendors lead to poor match rates and lost value — myGaru’s telecom-based identity restores full interoperability.
myGaru links telecom-grade identity with precise geo-data, enabling privacy-safe online-to-offline commerce at scale.
Inventory out of Big Tech’s reach is turned into high-performing ad space through myGaru’s telecom-powered ID (email-, cookie- free) and retailer data pairing.
The value of retail data grows when enriched via myGaru with telecom-grade and other vendors behavioural signals.
Built-in flexible billing with granular pricing settings and transactional payouts for every ad served using retail data powered by telecom ID.
Verification of every data interaction through a cryptographic audit trail, anchored in decentralised consensus.
Drawing on exclusive data from myGaru’s partnered telecom operators, retailers can analyse geo-traffic to existing points of sale and identify optimal locations for new outlets. The unique fusion of online and offline data from telecoms reveals numerous behavioural insights about their audience, while also enabling churn-risk detection by identifying customer segments visiting competitor stores or websites in the same retail category. Ultimately, this empowers retailers to allocate advertising budgets more effectively — boosting sales from existing customers, acquiring new relevant audiences, and retaining their customer base from switching to competitors.
• Retailer–telecom data complementarity — the synergy between retailer and telecom data, significantly boosting its overall value.
• More profitable audience extension — achieve higher returns from audience extension by buying media more efficiently using myGaru ID.
• New data use case for performance measurement — retailer data became an important element for FMCG brand awareness campaigns’ performance measurement.
• Instant monetisation for mid-sized retailers — even without large audience reach or resources for audience extension, myGaru enables a quick and easy path for data monetisation without any investments.
Yes. Digitalising ERP/CRM systems is one of the main use cases for myGaru. The platform enables deep integration with partners’ ERP/CRM systems, positioning the myGaru client software (data clean room) as the backbone of those systems. This allows you to activate built-in audience intelligence and activation, as well as performance measurement directly within your ERP environment.
Yes. myGaru was designed to comply with GDPR and can be flexibly adapted to meet the regulatory requirements of any country where it operates. The platform enforces strong privacy safeguards, prevents data enrichments between participants, and provides citizens with two-layered control over their data.
myGaru’s client software is open-code, allowing data vendors to verify that there are no backdoors. All data remains physically stored on the data vendor’s own premises. Each vendor sets access levels for individual data segments, with all access events logged and protected by cryptographic tool that ensure the integrity and auditability of the data access history.