myGaru for Telecoms
Telecom at core of privacy-first digital economy

myGaru empowers digital transformation towards a sovereign ecosystem by localising data, advertising, and AI services within national borders.

Retargeting & All-in-one platform to lead the digital shift2C without emails or cookies
Telecom-based ID to lead ad tech
Fast-track gateway to data economy revenues
Privacy firewall & identity control for subscribers
Media-embedded AI assistant for telecom subscribers

Why not in-house?

Cross-telco synergy

myGaru’s independence from any single telecom enables cross-operator audience reach, essential for advertiser decision-making.

Lawful data intermediary

Unlike telecoms, myGaru is unaffiliated with consumer-facing or data-driven services — a legal requirement for data intermediary status in the EU and UK.

Scalable media network

Unlike media-owning telecoms, myGaru’s unbiased ad revenue distribution ensures a fair playing field where publisher coverage scales with confidence.

Risk-free for all advertisers

myGaru’s solution design keeps brand data hidden from telecoms, eliminating client base leakage risks to telco-affiliated advertisers.

Patent-pending technology

A patent-pending telecom identity-powered data clean room model with an international priority date and endorsement from the International Search Authority.

Unique country-wide traction

With 6 years of R&D, myGaru holds unmatched nationwide traction across telecoms of all sizes, media, e-commerce, retail and global brands.

Activate without  CAPEX

Plug-in myGaru ID
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Flexible integration with any network — whether through rapid DPI integration or an agnostic model supported by open-code software and self-deploy docs.
Deploy myGaru on-premise 
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Decide which data to activate and under what terms, while collecting user actions across your digital properties to improve personalisation and ad spend efficiency.
Activate digital identity
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Choose identity features and embed them into your app, giving subscribers unified control over behaviour profiles, ads, and even loyalty rewards from brands.
Offer legal privacy aid
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Invite users to consent to a free privacy attorney service that defends their rights beyond the myGaru platform.
Expand B2B revenue streams
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Get a white-label myGaru DSP or integrate your own, boosting B2B revenues by offering media buying services far beyond your subscribers.

Frequently Asked Questions

Can myGaru be integrated without installing any software inside the telecom’s perimeter?

Yes. myGaru supports multiple integration models, including options where no software is deployed within the telecom’s perimeter. In cases where local deployment is preferred, myGaru provides open-code software along with detailed instructions for self-compilation and deployment by the telecom’s own engineering teams.

Is additional consent from subscribers required to activate myGaru services?

This depends on the current terms of telecommunication service between the telecom operator and its subscribers, as well as the applicable national data privacy laws. In some cases, existing consent frameworks may already cover the privacy-preserving data activation within myGaru.

Can a telecom join only the identity service in myGaru without activating customer data?

Yes. A telecom can connect solely to the identity resolution service, which provides standalone market value and generates commercial revenue. Like any data vendor, the telecom independently decides whether to activate data, at what level, and under which access settings.

What is myGaru’s business model?

myGaru’s model is based on success-based fees from transactions within the platform, with no upfront investment required. For example, businesses that monetise their data charged a commission from actual data earnings, while advertising services pay an identity resolution fee per use — transferred to telecoms after deduction of myGar-related technical commission.

How is access to my data restricted and monitored to prevent misuse?

myGaru’s client software is open-code, allowing data vendors to verify that there are no backdoors. All data remains physically stored on the data vendor’s own premises. Each vendor sets access levels for individual data segments, with all access events logged and protected by a cryptographic tool that ensures the integrity and auditability of the data access history.

How much does it cost for a telecom operator to launch myGaru?

myGaru is free to adopt and integrate for telecom operators. Depending on the chosen integration model, a telecom may opt to allocate minimal server infrastructure to host myGaru software within its perimeter — though this is entirely optional, as other models require no on-premise deployment.

Is myGaru compliant with GDPR and other national data protection laws?

Yes. myGaru was designed to comply with GDPR and can be flexibly adapted to meet the regulatory requirements of any country where it operates. The platform enforces strong privacy safeguards, prevents data enrichments between participants, and provides citizens with two-layered control over their data.

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