Next-gen advertising
on telecom-grade identity

Up to 95% of website visitors remain anonymous and cannot be identified by brands, limiting data collection for marketing purposes, according to

NetcoreCloud’s analysis

The telecom-powered CDP operates without cookies, device IDs or emails, enabling the recovery of previously unidentifiable traffic and the capture of user actions across business digital properties.

Fragmented legacy systems and siloed analytics continue to create interoperability challenges, limiting how quickly organisations can turn data into actionable insight, according to

Deloitte Insights

A unified data backbone that connects to any CRM, unifying offline CRM data with online behaviour across digital properties captured with telecom signals.

AI-powered growth depends on breaking down data silos, connecting customer data across functions and activating a trusted real-time customer view across channels, according to

Accenture

With seamless integration into AI tools, the myGaru CDP lets businesses activate AI-powered business intelligence and customer communication across channels.

Licensing fees for enterprise CDPs typically range from $200K to $1.5M per year, making them inaccessible to small and mid-sized businesses.

myGaru does not charge CDP licence fees. Businesses pay only when telecom signals, communication activation or vendor data are actually used to generate measurable outcomes.

McKinsey warns that privacy regulation and platform changes are reducing access to third-party data and weakening visibility into behavioural and demographic insights.

The myGaru Data Clean Room connects businesses with accurate, interoperable data insights from telecom operators and other integrated data vendors.

Most organisations still struggle to unify data that sits across multiple vendors, creating significant fragmentation that limits the value of advanced analytics, according to

McKinsey & Company

The myGaru Clean Room uses telecom identity signals to merge siloed IDs into a unified workspace, making cross-vendor data usable through straightforward SQL-type queries.

According to London Economics, businesses incur significant legal and regulatory costs, including extensive compliance time, when entering data-sharing partnerships.

With myGaru Data Clean Room as a centralised collaboration hub, a single myGaru compliance replaces bilateral legal work, opening scalable collaboration with every connected to myGaru data vendor.

57% of customer interactions now occur outside brand-owned channels, where unstructured touchpoints create fragmented experiences that brands often fail to consolidate into a cohesive user journey, according to a

Salesforce report

The myGaru data clean room unites brands’ first-party data with anonymised retail-partners interaction and sales data, providing a unified view of the customer journey.

“The cost of running data clean rooms is pricing smaller agencies, brands and publishers out of using the privacy-preserving technology. 62% of users spent a minimum of US$200,000 on the technology, while 23% spent upwards of US$500,000.”

IAB Survey Summary

The myGaru Clean Room lets businesses connect for free, with no licence fees or required investment. When vendor data is used for analytics or targeting, myGaru charges the data vendors, not the businesses using the data.

"22% of Online Ad Spend is Wasted Due to Ad Fraud in 2023."

Juniper Research

The telecom-powered myGaru ID delivers ads exclusively to verifiable individuals — mobile network subscribers and fixed-line broadband households.

“Only 29 % of web traffic is available for targeted advertising via 3rd-party tracking.”

NAB Pilot / Borrell Associates

Using telecom signals, myGaru recovers non-identifiable, underpriced traffic and turns it into enrichable inventory, helping brands lift marketing performance and ROI.

Campaigns measured by Nielsen One Ads had an average frequency ranging from 1.01 to 48.06, showing the need for better frequency management to avoid under- or over-exposure.

myGaru’s telecom-powered ad serving provides deterministic frequency capping, ensuring precise control of impressions per person and avoiding wasted spend.

"Offering a compelling omnichannel experience used to be the bleeding edge of retail. Now it’s a requirement for survival."

McKinsey & Company

With telecom-grade ID, myGaru links web, apps, addressable TV, socials and various retail media into one integrated omnichannel journey.

Salesforce reports that 71% of customers expect personalised offers, while 76% expect consistent interactions across departments.

With the myGaru ID, ads can be personalised using telecom, retail and other vendors’ data available through the myGaru Clean Room.

Disconnected customer journeys reduce marketing efficiency and make it difficult to attribute impact across channels, according to

Accenture

With myGaru’s telecom signals, every ad delivery is linked to a deterministic dataset of real recipients, unlocking unmatched agnostic attribution and deeper analytics.

"The biggest challenges to date have been a lack of common identifiers, a multitude of different measurement methodologies from streaming providers, CTV being a cookie-less environment, as well as cross media measurement to enable accurate reach and frequency reporting."

IAB Europe

With telecom-powered ad delivery signals matched to CDP user-action signals, myGaru provides measurement far beyond clicks — delivering a full, deterministic performance loop.

41% of companies struggle to integrate clean-room outputs into their existing optimisation and analytics workflows, making accurate measurement difficult even when a DCR is in place, according to the

Skai review report

As an end-to-end solution combining telecom ID with a data clean room, myGaru enables advertisers to use real-time retail sales data for precise campaign measurement and optimisation.

"Measurement remains one of the biggest challenges in CTV, with the lack of a universal standard."

IAB Europe

By unifying household and mobile IDs, myGaru solves the non-clickable nature of CTV ads by linking TV exposures to real purchases and mobile user actions, enabling true performance marketing in CTV.

Retail network fragmentation remains a major hurdle, as the lack of cross-network measurement makes it extremely difficult for brands to compare ROI or evaluate performance across retail media platforms, according to

eMarketer

myGaru ID enables cross-retail-media-network attribution and measurement, helping brands improve advertising efficiency while supporting the continued growth of retail media.

A lack of consistent and granular measurement remains one of the biggest barriers to out-of-home investment, according to

IAB / PwC OOH Advertising Report

Telecom geo-data in the myGaru Clean Room works seamlessly with the myGaru ID, enabling advertisers to choose OOH placements by real audience relevance and measure performance by linking offline ad exposure to digital user actions.