Yes, you can. You may use myGaru for ad targeting based only on data activated by vendors, without linking or analysing your own audience. Full functionality is also available if a service partner (e.g. DSP, PSP, analytics provider) integrates with myGaru and hosts the client software on your behalf.

Yes. Digitalising ERP/CRM systems is one of the main use cases for myGaru. The platform enables deep integration with partners’ ERP/CRM systems, positioning the myGaru client software (data clean room) as the backbone of those systems. This allows you to activate built-in audience intelligence and activation, as well as performance measurement directly within your ERP environment.

myGaru’s client software is open-code, allowing data vendors to verify that there are no backdoors. All data remains physically stored on the data vendor’s own premises. Each vendor sets access levels for individual data segments, with all access events logged and protected by cryptographic tool that ensure the integrity and auditability of the data access history.

The risk of client base leakage to competitors due to insecure design in traditional DSPs is a well-known industry issue. This stems from the use of interoperable static IDs (such as emails, phone numbers, or cookies), which allow DSPs to cache client data and expose it to potential misuse. In myGaru, when an audience is connected for retargeting, a telecom-initialisation process replaces static identifiers (e.g., phone numbers) with internal ephemeral IDs. The system’s architecture also blends such requests before they reach telecom operators, ensuring businesses’ customer bases remain fully protected.

Yes. myGaru was designed to comply with GDPR and can be flexibly adapted to meet the regulatory requirements of any country where it operates. The platform enforces strong privacy safeguards, prevents data enrichments between participants, and provides citizens with two-layered control over their data.

Yes. The system is interoperable with the Google ecosystem, where myGaru ID is included in the Google Secure Signals list, creating a bridge between myGaru and Google traffic. It also enables advertisers to activate insights from the myGaru data clean room within Meta and TikTok inventory.