Maximising publishers’ ad yields and content personalisation with telecom-powered audience insights.
Deterministic Telecom ID. No more cookies, emails and IDFA
Deep audience insights & content personalisation
Ad revenue boost beyond Big Tech restrictions
Scalable data monetisation across telecom ID reach
Telecom-powered AI fuiling next-gen publisher
Why does myGaru’s telecom-ID boost ad yield?
By making ID-less traffic identifiable — unlocking premium bids
Cookie-less deterministic ID
Recover addressability across cookie-restricted browsers, such as Safari and Firefox, as well as built-in in-app browsers in Facebook, Instagram, WhatsApp, Twitter, LinkedIn, and TikTok.
No user email needed
Deterministic identification without investing in growing email-authenticated traffic, with effortless recognition of transient visitors and iOS users.
iOS in-app ID without IDFA
In-app monetisation uplift for Apple device traffic via telecom-grade identity independent from device IDs.
IP-free household ID
Telecom-driven household ID enables CTV/OTT addressability even in environments where IPs are dynamic or device IDs are blocked.
Beyond probabilistic ID limits
Unlike privacy-invasive probabilistic IDs reliant on increasingly restricted signals like IPs and fingerprints, myGaru offers stable, privacy-centric identity recognition.
Why is telecom-powered analytics a game changer?
Because it uncovers deep audience traits — boosting content relevance and retention
Deep behavioural signals
Telecom-grade data unlocks 100+ cohort-level behavioural traits across your audience, regardless of device, browser or email logins.
Content shaped by data
Adjust editorial and content strategies based on real-time behavioural analytics per every content section.
Higher direct deal value
Deeper telecom-powered audience attributes increase the commercial value of your traffic in direct deals.
Smarter traffic buying
Telecom-driven audience analytics and agnostic ID enable more efficient acquisition of relevant audiences.
Zero-hassle Integration
Activate myGaru ID
Instant activation via Prebid, Google Secure Signals, or in-app SDK/API — no setup costs or delays.
Use myGaru-powered analytics
Leverage myGaru-intergarted analytics services or deploy the client-version clean room to collect visitor actions and analyse their profiles.
Connect to clean room
Control access to your datasets and monetise them widely via clean room - no direct deals required.
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Frequently Asked Questions
How much does it cost for a publisher to activate and use myGaru ID, and what resources are needed?
Activation and use of myGaru ID for publishers is free, requires no technical hassle, and carries no risk as it does not replace any existing IDs or monetisation tools. Activation is a one-click process available both in Prebid and in Google Ad Manager, where myGaru ID is listed among Secure Signals. For Prebid, it is important that your traffic monetisation partner has at least one adapter connected to myGaru demand.
Can I use the system without installing the myGaru client software (data clean room)?
Yes. To activate myGaru ID and improve yield in traffic monetisation, no client software installation is required. The client-side data clean room is only needed if you want to capture myGaru ID powered audience behaviour signals, gain in-depth behavioural analytics about your audience, or communicate with it beyond your own properties. Even then, installation may not be necessary if your service partner (e.g., analytics service) is integrated with myGaru and can host your essence of myGaru client-side software.
How does myGaru ensure ad delivery complies with consent requirements?
As a member of the IAB’s Global Vendor List, myGaru complies with the TCF consent framework. Additionally, as an alternative to the TCF, myGaru offers a telecom-based one-stop consent framework, which is currently under review by regulators in a few initial myGaru markets.
Is myGaru compliant with GDPR and other national data protection laws?
Yes. myGaru was designed to comply with GDPR and can be flexibly adapted to meet the regulatory requirements of any country where it operates. The platform enforces strong privacy safeguards, prevents data enrichments between participants, and provides citizens with two-layered control over their data.
How can I monetise my audience data?
You can enable privacy-centric use of your data by setting access levels for specific partners or all partners, and by defining a price for each individual use. This unlocks scalable monetisation of your data across all traffic where myGaru ID is activated — without any investment in direct advertiser sales.
Join our network to start growing
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