Partnerships

Third-party DSPs

Strengthen your competitiveness and platform value by adding deterministic, telecom-powered ad delivery to your DSP.

Relevant for

DSPsCTV DSPsAgency trading desks

Telecom-powered ad delivery

Strengthen your competitiveness and platform value by adding deterministic, telecom-powered ad delivery to your DSP.

Arbitrage undervalued traffic

Turn low-cost, non-identifiable traffic into premium, addressable inventory using deterministic telecom identity.

True omnichannel delivery

Activate audiences seamlessly across web, in-app, socials, CTV and SMS within a single, unified delivery layer.

Bot-free delivery

Deliver ads to real subscribers and households using telecom-powered signals with verifiable impression integrity.

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Audience and interest data types captured with telecom signals

Attribution and measurement

Leverage telecom signals to deliver breakthrough telecom signals-powered attribution and performance measurement.

Measurement beyond clicks

Link ad exposure to real user actions on websites and apps captured via the same telecom ID, moving measurement far beyond clicks.

Offline impact measurement

Measure brand and reach campaigns all the way to offline purchases, accessing retail data connected to the myGaru Clean Room.

CTV performance measurement

Measure CTV performance by mapping telecom-powered household IDs to mobile actions and sales data from myGaru-connected retailers.

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Monetise partner data

Aggregate and monetise data from connected partners by building multi-layered segments enriched with datasets from myGaru-connected vendors.

Data under your brand

Leverage data from connected partners with external vendor datasets to create high-performing, multi-layered segments offered under your brand.

Preferential partner terms

Access special pricing and exclusive conditions from data partners across your network and the myGaru ecosystem.

Full pricing and access control

Set pricing for new segments under your brand and define exactly which partners can access them.

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White-label CDP & Clean Room

Become the technology provider behind your clients’ data strategy by embedding a white-label CDP and Clean Room into your interface under your brand.

Unified, action-ready data

Enable your clients to unify fragmented data into a single, action-ready layer for analytics, monetisation and activation.

Improved match rates

A unified telecom-powered ID increases match rates across partners, enabling more effective data collaboration and scalable activation.

Beyond data limitations

Complement your clients’ first-party data with telecom and retail datasets, removing scale and depth constraints.

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