Partnerships

Traffic Providers

Turn undervalued, non-identifiable traffic into premium, addressable inventory and increase advertising yield without relying on cookies or email logins.

Relevant for

SSPsHeader biddingsNative ads networksAds Networks

Telecom-powered ID

Turn undervalued, non-identifiable traffic into premium, addressable inventory and increase advertising yield without relying on cookies or email logins.

Recover non-identifiable traffic

Identify and monetise audiences that were previously unreachable, without email logins, cookies or device IDs.

Enrich with telecom insights

Built-in telecom and retail data signals enrich impressions with real audience context, materially increasing inventory value.

Incremental retargeting demand

Enable deterministic retargeting demand at premium CPMs, powered by e-commerce signals collected via the same telecom ID.

Network effect at scale

Your myGaru ID activation unlocks network-wide demand across web, in-app and CTV inventory, lifting yield through telecom-powered interoperability.

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Cost-free Effortless activation of myGaru ID without tech hassle

Activate in PrebidActivate in Google

Telecom-powered behavioural analytics

Activate a new revenue stream by offering partners behavioural analytics embedded directly into your service, powered by telecom data.

Stronger direct deals

Telecom-enriched behavioural insights strengthen direct partnerships by giving advertisers measurable, data-backed audience intelligence.

Content strategy

Telecom signals reveal engagement patterns and interest cohorts, helping optimise content strategy and increase time spent.

Paywall strategy

Behavioural analytics powered by telecom data enable smarter paywall timing and segmentation, improving conversion and lifetime value.

Paid traffic analysis

Telecom-powered analytics validate the quality and bot-filtering of acquired traffic, helping partners optimise spend and prove effectiveness.

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Audience and interest data types captured with telecom signals

Monetise publisher data

Aggregate and monetise data from connected publishers by building multi-layered segments enriched with datasets from myGaru-connected vendors.

Data under your brand

Combine data from connected publishers with external vendor datasets to create high-performing, multi-layered segments offered under your brand.

Preferential partner terms

Access special pricing and exclusive conditions from data partners across your network and myGaru-connected data vendors.

Full pricing and access control

Set pricing for new segments under your brand and define exactly which businesses can access them.

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White-label CDP & Clean Room

Become the technology provider behind your clients’ data strategy by embedding a white-label CDP and Clean Room into your interface under your brand.

Unified, action-ready data

Enable your publisher clients to unify fragmented data into a single, action-ready layer for analytics, monetisation and activation.

Improved match rates

A unified telecom-powered ID increases match rates across partners, enabling more effective data collaboration and scalable activation.

Interoperable Clean Room

A Data Clean Room interoperable with all connected vendors, removing the need for individual compliance, contracts or custom integrations.

Beyond data limitations

Complement your clients’ first-party data with telecom and retail datasets, removing scale and depth constraints.

Built-in monetisation

Activate data directly across the network of demand partners, enabling monetisation without sales teams or manual deal-making.

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