Through a quick and seamless integration with myGaru, completed in under an hour, BidMatic unlocked the ability to enrich traffic from Safari and other privacy-focused browsers, segments traditionally unreachable by AdTech. By leveraging telecom-driven identification, BidMatic enhanced its header bidding product, winning a larger share of auctions against Google. This resulted in significantly boosting monetisation outcomes for publishers connected to BidMatic’s header bidding solution.