Flexible integration pathways — from DPI-based setups to vendor-agnostic, self-hosted deployments by telecoms using myGaru’s open-source code.

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Lightweight solution operating in passive mode, with zero functional impact on telecom systems — even in the event of myGaru failure.

Supports persistent identity resolution across all major ad delivery environments, including programmatic web, mobile, and connected TV endpoints.

Meets ad tech latency standards and integrates with major frameworks, supporting instant identity activation via Prebid or GAM Secure Signals.

Each participant stores its data on-premise using myGaru software, with a federated design that ensures isolation and eliminates cross-partner breach risks.

First-party data ingested into myGaru is pseudonymized at entry by the telecom operator, replacing sensitive IDs with internal tokens.

A built-in query mixer hides the origin of first-party data inputs from telecoms, protecting each business’s client base from leakage via telecom.

The system performs cohort-level analysis only, calculating audience overlaps while ensuring no data is shared or transferred between participants.

Merkle+Trillian audit tree architecture ensuring tamper-evident storage across distributed nodes, enabling verifiable historical records of data actions.

Cryptographic consensus protocol validating transactions before storage, ensuring transparency, consistency, and auditability across all participating nodes.

Technology proven in military-grade mission-critical environments such as battlefield management and unmanned coordination systems in the Ukrainian Army.

Supports programmatic media buying with full RTB capabilities and low-latency bidder integration.

Proprietary demand-side platform with built-in Ad Server for campaign execution across web, in-app, and CTV environments.

Enables programmatic monetisation of partner traffic through a native ad serving stack integrated with demand channels.

Enables fulfilment of user-submitted requests on business-controlled first-party data within myGaru, including export, suppression, and deletion.

Enables unified, cross-service user control over consent, data use, ad categories and brand interactions within the myGaru ecosystem.

Proprietary Consent Management Platform aligned with IAB standards for signalling and enforcing legal basis across the ad stack.

On data entry to myGaru, telecom generates a permanently rotated ID, unlinkable to phone numbers or emails.

Within myGaru, the telecom ID is split into temporary IDs per business, blocking any cross-use of data.

For broad usage within ad tech, a new encrypted, single-use ID is issued per every user's internet session.