As a client of Global Digital DSP integrated with myGaru, Alpen Pharma was able to activate a highly tailored audience segment of parents with newborns. This segment was constructed using anonymised geo-based telecom data and health profile data from Ukraine’s leading digital medical platform Helsi — both connected to the myGaru Data Clean Room. Alpen Pharma then activated the myGaru telecom-driven identity solution on its websites to track visitor behaviour deterministically without email authentication and cookies. In parallel, it collaborated with partner pharmacies that installed the myGaru Data Clean Room, granting Alpen Pharma real-time access to anonymised audience segments of verified buyers whose receipts included the promoted product.

Then Alpen Pharma ran multiple ad campaigns with varying creatives and channels, all targeting the pre-defined segment of parents with newborns. myGaru’s telecom-based identity resolution provided deterministic exposure logs, showing which user groups saw which creatives and where. This allowed Alpen Pharma to link those exposure segments with real user actions across both its e-commerce site and retail partner offline stores, delivering granular, cookie-free performance analytics far beyond what traditional CTR and cookie-based tools can offer.