Ingest your externally collected first-party data from CRM, CDP, or other systems via file upload, FTP, API, or direct cloud sync.

Activate myGaru ID on your digital properties and collect real-time user signals without relying on email authentications or third-party cookies.

Define precise usage permissions per segment, choosing between private access, selected partners, or full-network availability.

Set pricing for each segment — per-use in anonymised analytics, and per-thousand impressions for display and video ad activation.

Explore insights made available by other data vendors, view usage pricing, and evaluate audience relevance for your needs.

Link telecom-powered ad exposures with real user behaviour both on your digital properties and in offline environments via clean room-connected retailers.

Analyse the anonymised overlap between your selected audience and selected segment, with precision metrics on match share and statistical reliability.

Track revenue from your shared data and costs incurred from using third-party segments, with export-ready reports for your BI systems.

Activate audiences via persistent, telecom-grade identity, with accurate ad delivery and frequency capping resilient to cookie deprecation.

Set up activation campaigns by selecting delivery channels, defining bidding parameters, and adjusting audience-specific settings to match your media strategy.

Run campaigns through myGaru-integrated DSPs to manage ads in preferred tools while keeping identity and audience logic within myGaru.

Monetise your ad inventory in a programmatic environment, enhanced with telecom-grade identity and platform-wide data enrichment.