Audience analytics upgrade through telecom-powered audience analytics
TAVR Media, Ukraine’s largest national radio group, partnered with Nexinsight to deepen its understanding of online audiences and boost advertising efficiency. The project enhanced ad targeting accuracy and helped TAVR unlock actionable insights for both commercial and editorial teams.
Name:
Tavr Media
Headquarters:
Kyiv, Ukraine
Founded:
2010
Industry:
Digital Media, Online Radio, Streaming
Reach:
Advertising across 9 national radio stations; weekly reach 10M+ listeners, 98% territorial coverage
Challenge
TAVR Media needed to go beyond basic web analytics to better serve advertisers and improve campaign performance. The goal was to obtain detailed audience insights from its streaming platform, play.tavr.media, without relying on generic metrics or search-based assumptions. The team also sought data that could inform editorial content strategies and support media planning for a commercially active audience.
Solution
TAVR Media integrated Nexinsight’s analytics powered by the myGaru platform to gain a unified view of audience behaviour across its streaming service, play.tavr.media. Nexinsight delivered loyalty-based segmentation powered by telecom data, allowing TAVR to move beyond generic traffic metrics. Through this collaboration, TAVR Media received detailed insights into audience traits: over 90% of users accessed the site directly, proving long-term engagement and platform loyalty. Segments showed high employment rates, above-average income, and strong interest in automotive topics — making them commercially attractive. As a result, TAVR Media was able to strengthen its value proposition to advertisers with verified behavioural data, improve monetisation of premium traffic, and provide radio editors with segment insights for content planning — all within the secure and privacy-compliant framework.
“Thanks to Nexinsight trackers powered by myGaru, we gained valuable insights into our audience and can now respond more precisely to listener needs. This has made every hryvnia spent on advertising more targeted and effective, while even helping our editorial team refine radio content for core audience groups."
Increased monetisation of traffic
01
Higher audience engagement
02
.svg){kind=icon}
.svg){kind=icon}
.svg){kind=icon}
