Seamless Telecom-Powered behaviour Analytics
DeepLoyalty connects banks and retailers through anonymised purchase receipt delivery, where DeepLoyalty helps retailers to profile receipts without needs for customer authentication and loyalty cards. By integrating with myGaru, the platform enabled retail clients to activate high-precision telecom-powered audience analytics.
Name:
DeepLoyalty
Headquarters:
Dnipro, Ukraine
Founded:
2022
Industry: RetailTech/ Digital receipt and loyalty platform
Merchant Reach:
50–60M digital receipts per month
Notable Clients:
PrivatBank, Sense Bank, PUMB, Oschadbank, Varus, OKKO, Foxtrot, WOG, WineTime
Challenge
DeepLoyalty, with its wide presence across partnered retailers, was seeking new ways to expand its service offering. In working closely with retailers, a growing demand became evident: a need for deeper audience understanding, improved customer segmentation, and targeted communication with dormant and disengaged users.
Solution
Through integration with myGaru, DeepLoyalty gained access to telecom-powered, anonymised cohort insights about the customers of its partnered merchants. By offering this as a premium service, DeepLoyalty unlocked a new telecinm analytics-driven revenue stream. Acting as the interface between its merchants and telecom-grade myGaru analytics, DeepLoyalty also enabled sophisticated churn-risk mitigation for its partnered retailers — identifying customer groups engaging with direct competitor websites or offline stores and offering ads or SMS delivery for such customers. Additionally, DeepLoalty enabled telecom-data powered intelligence via geo-traffic heatmaps to guide new store openings for partnered retailers. Critically, this was achieved without direct integrations and contracting between DeepLoyalty and telecoms, or between myGaru and retailers.
“ With a single integration with myGaru, we gained the ability to establish partnerships with telecoms for the distribution of their analytical services without requiring additional technical integrations."
Cutting edge analytics: Behaviour profile, churn rate mitigation and geo-traffic heatmaps
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New revenue stream
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