Unlocking Retail Receipt Intelligence for FMCG Campaigns
Deep Loyalty connects banks and retailers to enable receipt-level analytics and customer profiling. By integrating with myGaru, the platform unlocked anonymised access to over 60 million monthly receipts — enabling FMCG brands to measure campaign performance, while opening up new revenue stream for retailers.
Name:
DeepLoyalty
Headquarters:
Dnipro, Ukraine
Founded:
2022
Industry:
RetailTech / Digital receipt and loyalty platform
Merchant Reach:
50–60M digital receipts per month
Notable Clients:
PrivatBank, Sense Bank, PUMB, Oschadbank, Varus, OKKO, Foxtrot, WOG, WineTime
Challenge
With an extensive integration network across Ukrainian retailers and banks, DeepLoyalty was seeking new sources of revenue and added value for its clients — while operating within strict data privacy regulations and the heightened sensitivity of its partners’ customer data.
Solution
By integrating with myGaru, DeepLoyalty enabled the activation of partnered merchants’ customer data in full compliance with GDPR. This allowed FMCG brands to measure the real-time impact of their brand awareness campaigns on retail sales, using privacy-safe attribution tools available for brands via myGaru. As a result, both retailers and DeepLoyalty unlocked new revenue streams, while DeepLoyalty gained a competitive edge and potential to expand the offer with more myGaru features accessible for partnered retailers directly within DeepLoyalty dashboards.
“ With myGaru, we’ve unlocked new revenue streams for our merchant partners. We plan to further expand the scope of myGaru-powered offering — including an advertising service that will allow partnered merchants to manage their ad campaigns directly within DeepLoyalty.“
Receipt-based campaign attribution
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GDPR-compliant data monetisation
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