Through its integration with myGaru, Global Digital gained access to anonymised telecom insights via a single, privacy-preserving platform. The myGaru provided a compliant environment for aggregating and activating telco-based segments without exposing raw data or requiring operator-specific integration. Advertisers could plan and launch campaigns directly from the platform, using deterministic identifiers and telecom-enriched attributes to reach high-intent audiences across display, video and DOOH screens. The platform’s multilayered segment model enabled precise targeting—combining telecom behaviour with retailer signals and agency inputs. As a result, Global Digital delivered cookieless reach, streamlined access to the country’s largest telecom networks, and introduced a universal audience activation flow—driving increased scale and performance for advertisers across sensitive, privacy-first environments.