MGID integrated myGaru’s telecom-driven ID module into its targeting engine, enabling seamless traffic recognition without cookies or persistent identifiers. The solution leveraged real-time telecom signals to classify users into behavioural profiles. Campaign activation was executed through MGID’s platform using these telecom-powered identifiers, unlocking audiences that were previously unreachable via standard tracking. All data processing was conducted under myGaru’s privacy-preserving infrastructure, ensuring GDPR compliance by design. As a result, MGID expanded its effective reach, improved campaign performance in cookieless environments, and solidified its positioning as a privacy-first advertising provider for publishers.