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Global Digital is a programmatic agency specialising in providing advertisers with secure access to telecom-driven anonymised analytics for insights and targeted advertising in programmatic campaigns. The company serves as a single point of access for advertisers to the capabilities of Ukraine’s two largest mobile operators (Kyivstar and Vodafone) and the largest network operator (Ukrtelecom). It also utilises an extensive network of Digital out-of-Home (DooH) screens, enabling seamless integration of programmatic and DooH campaigns.
Global Digital is a programmatic agency specialising in providing advertisers with secure access to telecom-driven anonymised analytics for insights and targeted advertising in programmatic campaigns. The company serves as a single point of access for advertisers to the capabilities of Ukraine’s two largest mobile operators (Kyivstar and Vodafone) and the largest network operator (Ukrtelecom). It also utilises an extensive network of Digital out-of-Home (DooH) screens, enabling seamless integration of programmatic and DooH campaigns.
Telecoms
Telecoms
Ad Agencies
Ad Agencies
Brands
Global Brands
Irtlach Mykhailo
CMO, Global Digital
“Through our partnership with myGaru, we have successfully unified solutions from Ukrainian telecom operators into a single ad platform”
“Through our partnership with myGaru, we have successfully unified solutions from Ukrainian telecom operators into a single ad platform”
“Through our partnership with myGaru, we have successfully unified solutions from Ukrainian telecom operators into a single ad platform”
The Platform
Making the internet a
human-centric place
© 2025 by myGaru. All Rights Reserved.
The Platform
Making the internet a
human-centric place
© 2025 by myGaru. All Rights Reserved.
Partnership with myGaru
Partnership with myGaru
The transition to Onion ID in their advertising services by Ukrainian telecoms, combined with their integration into myGaru’s DCR, creates significant value for the advertising market. Leveraging its extensive experience in monetising Kyivstar’s data, Global Digital gains the ability to significantly expand its capabilities:
• Broader Audience Reach: Deliver larger audiences to advertisers, providing unique traffic beyond the reach of Big Tech.
• Performance-Driven Campaigns: Enable large-scale campaigns with anonymised performance measurement, tracking results down to purchases made with retailers.
• Seamless Offline-Online Tracking: Offer a universal tool to measure offline audiences passing by DooH screens, linking them to retail buyers and specific users who viewed ad impressions online.
• Automation and scale: Provide an easy-to-use tool for partners, minimising telecoms’ labour costs in meeting client needs by eliminating the need for manual customisation of segment outputs for individual client requests.
• Multilayered Segments: Offer specially tailored for specific client categories multilayered segments combining data insights from multiple vendors, such as telecoms and retailers, simultaneously.
The transition to Onion ID in their advertising services by Ukrainian telecoms, combined with their integration into myGaru’s DCR, creates significant value for the advertising market. Leveraging its extensive experience in monetising Kyivstar’s data, Global Digital gains the ability to significantly expand its capabilities:
• Broader Audience Reach: Deliver larger audiences to advertisers, providing unique traffic beyond the reach of Big Tech.
• Performance-Driven Campaigns: Enable large-scale campaigns with anonymised performance measurement, tracking results down to purchases made with retailers.
• Seamless Offline-Online Tracking: Offer a universal tool to measure offline audiences passing by DooH screens, linking them to retail buyers and specific users who viewed ad impressions online.
• Automation and scale: Provide an easy-to-use tool for partners, minimising telecoms’ labour costs in meeting client needs by eliminating the need for manual customisation of segment outputs for individual client requests.
• Multilayered Segments: Offer specially tailored for specific client categories multilayered segments combining data insights from multiple vendors, such as telecoms and retailers, simultaneously.
The Platform
Making the internet
a human-centric place
© 2025 by myGaru. All Rights Reserved.
The Platform
Making the internet
a human-centric place
© 2025 by myGaru. All Rights Reserved.