Partnership with MyGaru allows us to collaborate with data vendors like Helsi, who have strict security and technical requirements. We can also work with complex segments that operate not only on the web but also on in-app traffic.

A key advantage is that we can create advanced segments together with data vendors and even combine client data with vendor data, unlocking deeper insights for clients.

Overall, MyGaru is an innovative solution that takes Nexinsight platform to the next level.