Partnerships

Retail Media

Increase both the volume and quality of retail data collection by activating myGaru ID across your network.

Relevant for

Retail groupsE-commerce platformsRetail media vendors

Telecom-powered ID

Increase both the volume and quality of retail data collection by activating myGaru ID across your network.

More data without logins

Increase first-party data coverage by capturing user signals across retail properties using telecom identity, without email logins or cookies.

Bank–retail ID enrichment

Expand first-party datasets by profiling purchase receipts through bank–retail ID, covering customers without loyalty cards.

Improved match rates

Improve match rates with brand data by using telecom-powered identity as a shared, deterministic matching layer.

Cross-retail frequency cap

Enable brands to avoid duplicate exposure across multiple retail media networks by applying telecom-powered identity for cross-retail frequency control.

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Audience and interest data types captured with telecom signals

Network-powered sales

Leverage the myGaru network to scale retail media sales through agencies, white-label partners and integrated DSPs.

Built-in agency demand

Activate demand directly via the myGaru DSP used by agencies and partners to apply telecom-powered intelligence and insights.

DSP-native buying

Allow brands to manage retail media campaigns from their preferred DSP interfaces already integrated with myGaru.

Full-funnel activation

Offer full-funnel retail media, including awareness campaigns, with the ability to measure brand lift and downstream impact.

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Audience extension

Go beyond your owned media and monetise first-party retail data across the open web, in-app, CTV, YouTube, and Meta.

Protected data activation

Session-based telecom identity prevents data caching, leakage and competitive misuse during off-site activation.

High match rates

Telecom-powered identity delivers consistently high match rates across programmatic buying environments.

Omnichannel activation

Activate your data seamlessly across web, in-app, social, CTV and SMS from a single identity layer.

Telecom-verified impressions

Telecom verification acts as a trusted proof layer, confirming impression delivery for advertisers using your data.

Self-service ad management

Embed self-service ad management into your brand-facing interfaces, enabling mid-sized and smaller brands to activate your data across channels.

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Data Clean Room

Use the myGaru Data Clean Room for partner data collaboration while retaining full control over data access and per-usage pricing.

One integration, continuous access

A universal collaboration hub where a single myGaru integration removes repeated integrations and legal work with brands.

Built-in brand demand

A pre-activated network of brands already connected for telecom-powered insights, creating immediate network effects for your retail data.

Granular access control

Define access permissions for every data segment, specifying exactly which partners are allowed to use each dataset.

Usage-based pricing

Apply flexible per-usage pricing with built-in billing, while myGaru manages usage metering, accounting and a single monthly settlement.

Cryptographic usage verification

Every data interaction is cryptographically verified using combat-proven technology, ensuring full auditability and trust.

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Why is myGaru’s Clean Room unlike any other?

01

Supreme interoperability

Fragmented identity systems across vendors lead to poor match rates and lost value — myGaru’s telecom-based identity restores full interoperability.

02

Online-to-Offline bridge

myGaru links telecom-grade identity with precise geo-data, enabling privacy-safe online-to-offline commerce at scale.

03

Exclusive ad inventory yield

Inventory out of Big Tech’s reach is turned into high-performing ad space through myGaru’s telecom-powered ID (email-, cookie-free) and retailer data pairing.

04

Synergy with telco data

The value of retail data grows when enriched via myGaru with telecom-grade and other vendors’ behavioural signals.

05

Per-impression monetisation

Built-in flexible billing with granular pricing settings and transactional payouts for every ad served using retail data powered by telecom ID.

06

Blockchain-verified access logs

Verification of every data interaction through a cryptographic audit trail, anchored in decentralised consensus.

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