A one-time integration of Onion ID into the Tranzzo service enabled customer identification at the payment stage across connected merchants. By partnering with myGaru, Tranzzo significantly expanded its offering to merchants, providing seamless access to myGaru platform capabilities directly within their Tranzzo dashboard. This integration allows merchants to:

• Access Behavioural Analytics: Leverage telecom data to explore anonymised customer profiles, enabling tailored services and offers based on audience insights.

• Analyse Churn Risk: Identify customers at risk of churn with telecom-driven analytics to address retention challenges.

•  Build Retargeting Campaigns: Continue communication with customers post-purchase, even without contact details or user authentication, ensuring effective audience re-engagement.

•  Target Similar Audiences: Utilise telecom-powered look-alike tools to automatically identify and target audiences similar to those who made specific purchases. Marketing campaigns effortlessly adapt to buyer profiles, creating an automatic optimisation loop driven by telecom Big Data analytics.